Shadi Mashaqi
AV Technical Director | AV Solution Architect
Jeddah
Summary
Skilled AV Solution Manager | Director, With more than 5 years of experience in founding, planning and managing AV Business units. Holding the Highest Level of Audio-Visual Certification from the authorized organizations
Overview
9
9
years of professional experience
32
32
Certifications
2
2
Languages
Work History
Technical Director – AV & UCC Solutions
Bits Arabia
01.2025 - Current
- Lead strategic vendor management initiatives, aligning with organizational objectives, technical standards, and innovation goals.
- Oversee vendor selection, contract negotiations, and performance evaluations to drive quality, cost efficiency, and continuous improvement.
- Serve as enterprise AV technical authority, guiding design, implementation, and support.
- Lead Pre-Sales and design teams, providing consultative expertise on AV technologies and market trends.
- Validate technical requirements to ensure AV design compliance.
- Support sales success through technical expertise and strategic solution presentations.
- Act as primary client technical contact for inquiries, solution guidance, and pre-sales support.
- Develop and execute strategic departmental plans to enhance technical capabilities and business alignment
AV Solutions Manager
Binary information technology systems Arabia
06.2021 - 12.2024
- Lead consultative AV solution design, proposing tailored technical solutions to meet client requirements.
- Design scalable, efficient, and innovative AV system aligned with client goals and industry standards.
- Support sales by delivering value-driven proposals, technical presentations, and solution blueprints to secure commercial opportunities.
- Develop value engineering studies and detailed reports for design-ready projects, ensuring optimal performance and cost efficiency.
- Demonstrate AV solutions effectively to clients, explaining system components, architecture rationale, and design benefits.
- Ensure alignment with BITS Arabia’s strategic vendor partnerships, including training, certification, and technical compliance.
- Prepare comprehensive technical submittals, schematics, and documentation for AV project scopes.
- Collaborate with internal technical teams to validate infrastructure requirements against AV designs and architectures.
- Manage client communications regarding AV enhancements, design guidance, or potential functional issues.
- Contribute to the success of a leading technology supplier in the hospitality industry in Saudi Arabia with 28+ years of experience
AV Pre-Sales Engineer | AV Programmer
Smart Cities Technology Co
06.2019 - 06.2021
- Design and propose tailored AV solutions and system architectures aligned with client needs and budgets.
- Develop technical and commercial proposals, RFPs, RFQs, BOQs, and tender documentation.
- Conduct site surveys and client consultations to define AV requirements and ensure cost-effective designs.
- Program AV systems (Crestron, Extron, AMX, Bose) and oversee installation for professional service delivery.
- Support sales by presenting solutions, demonstrating system capabilities, and driving commercial opportunities.
- Manage procurement and supplier relations to ensure project compliance and timely delivery.
- Train IT teams and end-users, ensuring smooth handover and operational readiness.
- Stay updated on AV technologies to deliver innovative and competitive solutions
Systems Engineer | AV & ELV Systems
Spectrum sound and light co
03.2018 - 04.2019
- Design AV & ELV systems for residential and commercial projects and prepare detailed drawings.
- Program AV systems (Crestron, Extron, Bose) and oversee installation for professional delivery.
- Maintain up-to-date knowledge of AV technologies and ensure smooth handover to consultants/contractors.
- Train IT teams and end-users on AV & ELV systems.
- Prepare project documentation and supervise implementation with site engineers and technicians
Technical Support Engineer | Physical Security
Euro Jordan Trading Co
07.2017 - 03.2018
- Design and implement PLC applications, maintain panels, and support electrical operations.
- Troubleshoot complex technical issues and provide effective solutions.
- Work with physical security equipment (road blockers, bollards) and integrate systems with European motor brands
Education
Bachelor of Science - Mechatronics Engineering
Al Balqa'a Applied University (FET)
Amman , Jordan 04.2001 -
High School Diploma -
Alidrisi High School | Ministry of Education
Amman , Jordan 04.2001 -
Skills
Audio-Visual Systems
AV Design
Crestron Programming
AMX Programming
Extron Programming
GUI Design
AutoCAD (AV Drawings)
AV systems troubleshooting
DSP's Programming
Certification
CTS- Certified Technology Specialist
Mother Language
Arabic
Place Of Live
Amman, Jordan
Personal Information
- Date of Birth: 07/06/1995
- Nationality: Jordanian
- Marital Status: Married
Timeline
Technical Director – AV & UCC Solutions
Bits Arabia
01.2025 - Current
AV Solutions Manager
Binary information technology systems Arabia
06.2021 - 12.2024
AV Pre-Sales Engineer | AV Programmer
Smart Cities Technology Co
06.2019 - 06.2021
Systems Engineer | AV & ELV Systems
Spectrum sound and light co
03.2018 - 04.2019
Technical Support Engineer | Physical Security
Euro Jordan Trading Co
07.2017 - 03.2018
Bachelor of Science - Mechatronics Engineering
Al Balqa'a Applied University (FET)
04.2001 -
High School Diploma -
Alidrisi High School | Ministry of Education
04.2001 -