Shahad Alkhathlan
Riyadh
Summary
Experienced in developing and executing effective strategies to drive business growth. Skilled in leveraging data-driven insights to optimize campaigns and improve performance. Adept at collaborating cross-functionally and staying up-to-date with industry trends to deliver high-impact initiatives.
Overview
6
6
years of professional experience
Work history
Digital Marketing Team Leader
THIQAH
11.2024 - Current
- Led end-to-end digital marketing strategy and execution, overseeing multi-channel paid campaigns across performance and awareness objectives.
- Owned campaign and project budgeting, including annual and quarterly budget planning, allocation, and optimization based on channel performance and ROI.
- Drove data-driven budget distribution by continuously evaluating channel effectiveness, audience performance, and funnel impact.
- Built and maintained performance dashboards and reports to support leadership decision-making and investment planning.
- Led and mentored the digital marketing team, ensuring best practices, performance accountability, and continuous optimization.
Marketing planing & performance Manager
Zain KSA
03.2024 - 10.2024
- Establish key performance indicators and metrics to measure the effectiveness of marketing initiatives.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and inform strategic decision-making.
- Monitor campaign performance and make data-driven adjustments to improve results.
- Planned revenue generation strategies designed for growth.
Digital Marketing & Growth Specialist
Zain KSA
02.2022 - 02.2024
- Develop & implement performance management systems to track and asses organization performance.
- Develop and execute statistical models to support marketing goals.
- Work closely with Creative & Media buying agencies
Digital Marketing & Data Senior Analyst
Zain KSA
01.2021 - 01.2022
- Coordinate with internal departments to optimize customer service strategy.
- Work with analytics tools (google analytics, Adjust, Firebase, Hotjar, sprout social)
Digital Data Analyst
Zain KSA
09.2019 - 01.2021
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
Education
Bachelor of Business Administration - Marketing
King Saud University
Riyadh01.2019
Skills
- Team Leadership & Collaboration
- Budget & Resources management
- Performance Management
- Marketing & Analytics tools
- Creative thinking
- Critical thinking
- Time Management
- Digital marketing
Languages
Arabic
Native language
English
Advanced
C1
Timeline
Digital Marketing Team Leader
THIQAH
11.2024 - Current
Marketing planing & performance Manager
Zain KSA
03.2024 - 10.2024
Digital Marketing & Growth Specialist
Zain KSA
02.2022 - 02.2024
Digital Marketing & Data Senior Analyst
Zain KSA
01.2021 - 01.2022
Digital Data Analyst
Zain KSA
09.2019 - 01.2021
Bachelor of Business Administration - Marketing
King Saud University