Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
Generic
Shahad Abdullah Alkassim

Shahad Abdullah Alkassim

Riyadh

Summary

Experienced in shaping and delivering clear, consistent, and impactful messaging across all corporate platforms. Skilled in internal communications, external communications. Drives communication strategies that strengthen brand image, support organizational goals, and foster engagement with employees, customers, and stakeholders.

Overview

14
14
years of professional experience
1
1
Certification

Work history

Corporate Communication Manager

Al Rajhi Takaful
, Saudi Arabia
08.2023 - Current
  • Led brand team to develop innovative visuals for Al Rajhi Takaful channels.
  • Organized corporate events adhering to branding guidelines with meticulous detail.
  • Created event calendar to highlight all activities related to Al Rajhi Takaful.
  • Streamlined internal communication activities, enhancing engagement.
  • Standardised templates and workflows, reducing content production time significantly.
  • Leveraged social media platforms, boosting brand awareness and customer interaction.
  • Optimized team workflow for improved efficiency.

Account Manager

Saudi Energy Efficiency Center By Shift Agency
10.2022 - 07.2023
  • Manage relationship between company and client and ensure to meet client needs
  • Create timelines and measure progress to ensure campaigns are executed effectively
  • Manage project budget and track expenses through budget tracker sheet.
  • Conduct market research, identify target audience and develop campaigns that align with SEEC objectives.
  • Communicate with team effectively and manage their tasks through ASANA tool

Social media manager

Saudi Energy Efficiency Center By Shift Agency
Riyadh, Saudi Arabia
10.2022 - 07.2023
  • Developed an efficient content calendar leading to a well-organized posting schedule.
  • Use tools such as Meltwater to track audience feedback.
  • Assessed impact of current communications and tackled areas of weakness.
  • Provide creative ideas for campaigns that can attract the target audience.
  • Suggest and implement strategies to increase brand awareness.
  • Adapt social media plan based on market research

Marketing Specialist

Sala Entertainment
Riyadh
02.2022 - 10.2023
  • Create visually appealing content.
  • Develop and execute long-term social media strategy to promote Sala and its services.
  • Maintain brand identity, coordinating with marketing and PR teams to ensure consistency.
  • Identify key audiences and evaluated existing social media activity using appropriate data insights and best practices.
  • Implement strategies to engage existing customers and attract new customers

Social Media Executive

Ghaliah Communication Agency
Riyadh
09.2020 - 02.2022
  • Manage all social media channels, campaigns, and team members to sustain engaging audience experience and to increase audience satisfaction.
  • Facilitate forward-planning by creating and maintaining effective posting schedules in Sprout Social and Social Bakers.
  • Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
  • Worked with various company departments to promote overall brand through social media channels.
  • Collaborate with other departments (designers, PR, sales, etc)
  • Write clear, attractive copy with distinctive voice.
  • Observed online trends and patterns to effectively plan future content

Marketing and Communication Assistant

AL Fayhaa Holdings, Inc.
Riyadh
02.2019 - 02.2020
  • Collecting data on market competitors and gain details about products prices and sales.
  • Conducted market research and assess customer requirements and trends of leather use.
  • Developed ideas for creative marketing campaigns.
  • Communicating with graphic designers for promotional designs
  • Planning goals and strategies in way that assist in reaching out clients.
  • Handled marketing campaign responsibilities

Assistant Public Relation Manager

AL Fayhaa Holdings, Inc.
09.2012 - 12.2015
  • Suggesting creative and innovative ideas in brainstorming meetings.
  • Maintaining long-term relations with clients and keep contact databases and mailing lists with updates
  • Resolved customer queries through effective communication and providing a step-by-step solution.
  • Maintained relevant qualifications for optimised training and development.

Reservation Agent

The Ritz Carlton Hotel Riyadh
12.2011 - 09.2012
  • Assisting customers with planning and booking reservations.
    Promoting relevant hotel packages.
  • Keeping accurate records about customer bookings, payments, and any additional information that hotel staff might need when interacting with guests.
  • Using records to follow up with previous customers to encourage them to book another stay at hotel.

Education

Master of Arts - TESOL

California State University-San Bernardino
United States
12.2018

Bachelor of Arts - English Translation

King Saud University
Riyadh, Riyadh Region
12.2011

Skills

  • Project management
  • Communication Skills
  • Negotiation
  • Team Leadership
  • Effective networking
  • Events


Certification

  • The Fundamentals of Digital Marketing by Google Digital Garage
  • Public Relation (Protocol), Ministry of Tourism
  • The Complete Digital Marketing Course 12 courses in 1 (online)
  • Tourism Planning
  • Content Creation in Tourism
  • French Language Course at Alliance Français
  • Adobe Illustrator
  • Photography

Languages

Arabic
Native language
English
Master or proficient
A1

Timeline

Corporate Communication Manager

Al Rajhi Takaful
08.2023 - Current

Account Manager

Saudi Energy Efficiency Center By Shift Agency
10.2022 - 07.2023

Social media manager

Saudi Energy Efficiency Center By Shift Agency
10.2022 - 07.2023

Marketing Specialist

Sala Entertainment
02.2022 - 10.2023

Social Media Executive

Ghaliah Communication Agency
09.2020 - 02.2022

Marketing and Communication Assistant

AL Fayhaa Holdings, Inc.
02.2019 - 02.2020

Assistant Public Relation Manager

AL Fayhaa Holdings, Inc.
09.2012 - 12.2015

Reservation Agent

The Ritz Carlton Hotel Riyadh
12.2011 - 09.2012

Master of Arts - TESOL

California State University-San Bernardino

Bachelor of Arts - English Translation

King Saud University

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Shahad Abdullah Alkassim