Shahd Alfeneekh

• Established and verified 12 social media accounts across multiple platforms; executed targeted media campaigns that grew follower count from 0 to 500K+.
• Developed and led all Saudi 2034 social media content, overseeing and directing designers across key campaigns including:
  - Bid book submission campaign, where it recieved 1B reach.
  - Led the bid book reveal social media campaign, showcasing key bid content including 15 stadiums and host cities.
  - Led the award announcement campaign, “Welcome to Saudi 2034”.
  - Ongoing day-to-day social media content management.
• Created the main key visual ‘Welcome to Saudi 2034, which was shared 5M+ times.
• Distributed the official campaign song across 9 platforms and led the media campaign, which garnered over 100M+ views.

• Jahez International Company:

- Led the app’s social and digital presence by developing a comprehensive social media strategy aligned with business objectives.

- Oversaw the creation and curation of high-quality, engaging content across social media platforms.

- Monitored performance through detailed analytics and reporting, and managed client relationships to ensure strategic alignment and satisfaction.

• Saudi Investment Recycling Company (SIRC):

- Directed digital and social media campaigns, including content development, campaign execution, and promotion. - Managed end to end campaign performance and maintained strong client relationships to support ongoing digital growth and brand visibility.

• Established and built the social media department at Havas Riyadh from the ground up, defining and managing team structure, processes, and strategy to support a wide range of clients:
  

- Majid Al Futtaim (3+ years)
- The Olayan Group (2+ years)
- Meem Digital Bank (1 year)
- Aujan Group Holding (1 year)
- Abu Kass Rice (1 year)

• Collaborated closely with cross functional teams to deliver strong digital results for key clients:
  - Al Hokair Group (1+ year)
  - Aldara Hospital (1 year)
  - Robinsons KSA (1 year)
• Supported in account management, ensured timely project delivery, and contributed to the success of tailored digital strategies that aligned with client goals.

Managed the social media presence for, overseeing content planning, campaign execution, and performance tracking to align with brand guidelines and business objectives for the following clients:
- McDonald's KSA (5 months)
- American Express (5 months)

Started as a digital marketing specialist at LaheebCo following a COOP training period at 2017; where I learned and managed digital campaigns and supported the social presence of diverse clients.