Shaikha Ben Mahfoudh

Oversee training operations and activities.
Design and develop comprehensive training programs.
Ensure all training initiatives comply with local and international accreditation standards.

Accomplish award winning training center at IAPAs award 2023.
Monitor and assess the effectiveness of training programs through feedback and performance metrics, implementing continuous improvements as needed.
Prepare documentation for audits to ensure training adheres to required standards.
Apply for new accreditations.
Recruit and manage a team for training, overseeing their performance.
Drive sales of training programs and establish new strategic client relationships.
Achieve training targets while managing profit and loss (P&L) responsibilities.
Forge partnerships with other training centers.

Source suppliers for heavy and light equipment, lifting equipment, and heavy transportation.
Onboard suppliers’ fleets onto the platform and negotiate pricing agreements.
Develop and implement improvement plans for customer service.
Launch the Rentbook application and provide training to users.
Drive sales and marketing of the GPS tracking system for machinery, along with after-sales operations and services.

• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.

Monitor and train the rental and sales departments to ensure efficient service for internal and external customers.
Develop workflow processes for high-quality service delivery.
Manage operations and logistics, from receiving customer quotes and orders to timely delivery.
Create a customer engagement plan to enhance feedback response and improve Net Promoter Scores (NPS).
Oversee training sales, including budgeting, trainer resources, pipeline management, and payment collection.
Create training materials and provide training for the hire desk and sales teams.
Plan telesales campaigns based on market trends to generate revenue and measure campaign performance.
Report sales performance to senior management.
Coordinate machine logistics between company branches and manage export processes.

Market and facilitate services for various international companies in the oil and gas, power, and petrochemical sectors.
Review and edit agreements.
Build strategic relationships with agencies and vendors, registering the company as a vendor with organizations like Aramco, Sabic, Marafaq, and Saudi Electricity Company.
Utilize the Aramco vendor portal for E-Security (ISSR) and ESV.
Maintain a general understanding of contract management processes.
Prepare various documents, purchase orders, and other correspondence.
Plan and schedule meetings, appointments, and guest arrangements.
Collaborate with the sales department as a sales coordinator.

Conduct feasibility studies for potential investments.
Serve as a research developer and business statistical analyst.
Prepare daily reports on economic and industrial information.
Manage office operations efficiently.
Publish a monthly newsletter featuring economic and industrial updates for the GCC region.