Open to work
SHAKEEL AHMAD
Riyadh,Kingdom of Saudi Arabia
Work preference
Summary
Accomplished professional with expertise in strategic planning, marketing strategies, and operational management. Demonstrates leadership excellence and visionary leadership in driving business development and planning. Proficient in financial forecasting, brand development, and achieving targets through performance metrics analysis. Skilled in sales growth strategy, supply chain management, and budget control with a strong focus on continuous process improvement. Committed to long-term business planning and profit and loss responsibility while leveraging industry knowledge for business process reengineering.
Overview
3
3
Languages
6
6
years of post-secondary education
21
21
years of professional experience
Work history
Business Unit Manager
Elegant Medical Company
Saudi Arabia
2023.01 - 2026.08
- Direct all commercial and operational functions for the Saudi Arabia market, driving growth in a highly competitive aesthetic-medicine sector.
- Lead the local organisation and partner with VIVACY HQ in France to align market strategy with global objectives.
- Integrate sales, marketing, logistics, and medical-education functions to operate as one aligned commercial unit.
- Drive approx. 40million revenue growth through market-tailored commercial strategy spanning customer segmentation, market analysis, and product positioning.
- Build brand awareness and demand generation, with full ownership of budgeting and forecasting.
- Drive operational excellence across core business processes, performance monitoring, and budget control.
- Cultivate relationships with key opinion leaders, healthcare professionals, and distributor pharmacies to strengthen the VIVACY brand.
- Established VIVACY’s commercial operations in Bahrain end-to-end — facility setup, product licensing, logistics, and team recruitment — opening a new regional market.
- Established local Faculty and Brand Ambassador frameworks and launched a revenue-generating nationwide Training and Education programme, raising product-education standards and patient safety.
- Authorized Business Partner for VIVACY France
Head of Business Development & Operations
Mothmir Corporation
Saudi Arabia
2016.04 - 2022.12
- Led sales and business development across Qatar, the UAE, and Kuwait for a global leader in hyaluronic-acid aesthetic injectables (STYLAGE dermal fillers, DESIRIAL intimate gels).
- Built and executed market-specific commercial strategies, negotiated distribution agreements, and grew regional revenue in the aesthetic-medicine market.
- Partnered with regulatory teams to secure compliance across product registrations and import/export requirements in complex markets.
- Redesigned the distribution-contract template to reflect market, legal, and corporate requirements, accelerating partnership negotiations.
- Owned forecasting, sales-target setting, trade-marketing budgets, and performance review, aligning regional execution with corporate objectives.
- Represented the brand at major international congresses, partnering with KOLs across aesthetic medicine to strengthen positioning and drive product adoption.
- Led the end-to-end launch of the VIVACY UAE office in Dubai — from facility setup and product licensing to logistics strategy and recruitment — establishing a key regional hub.
- Authorized Business Partner for VIVACY
Manager – Operations & Business Development
Philip Morris International
Pakistan
2010.02 - 2016.03
- Set and executed leaf-operations and business-development strategy in line with corporate policy, delivering against volume, quality, and commercial performance targets.
- Scaled the contracted grower base and negotiated long-term supply partnerships aligned with PMI procurement plans and factory demand.
- Owned implementation and audit of PMI Good Agricultural Practices (GAP) and Agricultural Labor Practices (ALP) across the contracted farmer base — delivering required tobacco volume and quality within a compliant operating environment.
- Built and led the leaf operations team — field agronomists, area managers, and support staff — setting performance targets and driving execution against volume and quality KPIs.
- Owned multi-year production planning and supply forecasting, aligning leaf output with PMI factory demand and global procurement plans.
- Established capability-building programmes for the field organisation and grower community on agronomy, IPM, and safe agrochemical use — reducing production cost, improving quality, and keeping residue levels within PMI guidelines.
- Managed procurement-to-factory logistics and shipments at optimised cost; ensured compliance with all statutory and regulatory requirements for crop inputs.
- Built and maintained relationships with external stakeholders — government bodies, the Pakistan Tobacco Board (PTB), and industry associations — safeguarding business continuity and influencing policy outcomes.
- Owned revenue and CAPEX budget control and supported Finance in annual and long-range planning.
- Delivered ISO 9001, OHSAS 18001, and ISO 14001 certification and led CSR initiatives across the operation.
- FMCG
Asia Regional Manager
Philip Morris International
Philippines
2013.02 - 2013.08
- Led the regional Asia agronomy team in best practices, leaf grading, and process-flow management.
- Identified and delivered efficiency and improvement projects across PMI Asia Vertically Integrated markets.
- Drove and sustained active participation in global company initiatives — optimising and unlocking synergies across Asia leaf buying, quality grading, and sales marketing.
- Established a global team structure for cross-market learning, knowledge sharing, and agile organisational practices.
- Regional Assignment
Agribusiness Manager
Philip Morris International
Pakistan
2007.03 - 2010.02
- Implemented farm-level agronomy plans across the contracted farmer base, coordinating with the farming community on PMI Good Agricultural Practices (GAP) to maintain and improve crop yield and quality.
- Managed the field force and junior agronomists, ensuring availability of crop inputs and sustainable agriculture practices at farm level.
- Prepared short- and medium-term production plans aligned with market requirements; conducted crop assessments using GPS-based tools and forecasting to align supply with downstream factory demand.
- Organised and delivered training programmes for field staff and farmers on Best Agronomic Practices, Integrated Pest Management (IPM), and safe use of Crop Protection Agents (CPAs) — reducing production costs, improving quality, and keeping Maximum Residue Levels (MRLs) within PMI guidelines.
- Ensured implementation of PMI Good Agricultural Practices (GAP) and Agricultural Labor Practices (ALP) through contracted farmers, delivering the required quantity and quality of tobacco in a compliant operating environment.
- Represented PMI at Pakistan Tobacco Board (PTB) cost-of-production committee meetings; ensured compliance with all statutory and regulatory requirements for crop inputs.
Manager – Operations & Supply Chain
Lakson Group
Pakistan
2005.08 - 2007.02
- Led warehousing capacity planning, resource requirements, budget setting, and forecasting across the operation.
- Managed warehousing and logistics contracts and formulated KPIs to ensure standardised storage and dispatch performance.
- Maintained the integrity of inventory storage and movement data within GLAD (warehouse data management system).
- Drove improvement and optimisation initiatives across warehousing, logistics, and workplace safety.
- Ensured 100% inventory reconciliation from purchase to process; led lost-inventory investigations and implemented action plans for strengthened controls.
- Directed a 100-person team of permanent and seasonal staff across stock handling and day-to-day operations.
Education
Master of Business Administration -
Abdul Wali Khan University
Mardan, Pakistan 2013.01 - 2015.01
M.Sc. - Agronomy
KPK Agricultural University
Peshawar, Pakistan 2000.01 - 2004.01
Skills
- Strategic planning
- Marketing strategies
- Operational management
- Financial Forecasting
- Brand development
- Strategies and goals
- Business development and planning
- Leadership excellence
- Performance metrics analysis
- Achieving targets
- Sales growth strategy
- Supply chain management
- Budget control
- Industry knowledge
- Business process reengineering
- Long-term business planning
- Visionary leadership
- Continuous Process Improvement (CPI)
- Profit and loss responsibility
- Inventory control methods
- Sales expertise
- Performance Management
Languages
English
Urdu
Arabic (Basic)
KEY ACHIEVEMENTS
Gold Medal, First Position — Department of Management Sciences, Abdul Wali Khan University., Gold Medal Merit Distinction — Department of Agronomy, KPK Agricultural University., HEC “Support to Scientific Talent” Scholarship and French Embassy / HEC scholarship for postgraduate study in France., Organised and participated in international aesthetic master classes and cadaver-dissection training courses in London, Paris, Rome, Prague, and Switzerland., Featured speaker on Global Sales Initiatives — Dubai Derma, Dubai International Convention & Exhibition Centre (2019)., Certificate of Honor for extended business contribution — Philip Morris International Leaf Division., Featured speaker on Global Sales Initiatives — Dubai Derma, Dubai International Convention & Exhibition Centre (2019)., Represented the brand at world-class international aesthetic congresses and exhibitions across France, Monaco, Bangkok, Dubai, and Riyadh — including AMWC (Monaco), AATC (Dubai), and DASIAL (Dubai)., Certificate of Appreciation from Dr. Michael Gold, President of DASIAL — DASIAL Annual Congress, Dubai (2016).
RESEARCH & PUBLICATIONS
- Peer-Reviewed Publication: Bakht, J., Ahmad, S., Tariq, M., Akber, H., & Shafi, M. (2006). Performance of various hybrids of sunflower in Peshawar valley. Journal of Agricultural and Biological Science, Vol. 1, No. 3, September 2006. Asian Research Publishing Network (ARPN). ISSN 1990–6145.
- Postgraduate Research: Review Paper: Evaluation of Sunflower Hybrids in Peshawar Valley — comparative agronomic assessment of sunflower hybrid performance under Peshawar valley conditions.
- Special Problem (M.Sc. Thesis Project): Impact of Nitrogen Levels and Planting Methods on the Yield of Maize Crop — field-based research evaluating the interactive effect of nitrogen fertilisation rates and planting techniques on maize productivity.
TRAININGS & PROFESSIONAL DEVELOPMENT
- Trainings Delivered (as Trainer / Facilitator):
- Agricultural Labor Practices (ALP) — PMI Asia Region, November 2011.
- Good Agricultural Practices (GAP) — field staff and farmer training programme, May 2012.
- Integrated Management System (ISO 9001:2008) — awareness and implementation training.
- Environmental Management System (ISO 14001) — awareness and implementation training.
- Business English & Communication — 12–28 April 2012.
- Professional Trainings & Certifications Completed:
- Management Development Course for Managers — Pakistan Institute of Management (PIM), Lahore.
- Train the Trainers — Human Resource Development Partner, Management Development & Consultancy (Award).
- Leaf Grading Course — Leaf Division Complex, delivered by Marco Antonio Lauer (Philip Morris Brazil), November 2012.
- 19th Refresher Course on Crop Productivity — Pakistan Tobacco Board, Peshawar, 2008.
- Green Leaf Automation Project (GLAP) — data management software training.
- Fiscal & Trade Core — 23 April 2014.
- Resolving Conflicts of Interest — Philip Morris International E-Training Centre, October 2014.
- Environment, Health, Safety and Security — Philip Morris International E-Training Centre, October 2014.
PERSONAL DETAILS
- Nationality: Pakistani
- Saudi Iqama: Transferable
- Marital Status: Married
Timeline
Business Unit Manager
Elegant Medical Company
2023.01 - 2026.08
Head of Business Development & Operations
Mothmir Corporation
2016.04 - 2022.12
Asia Regional Manager
Philip Morris International
2013.02 - 2013.08
Master of Business Administration -
Abdul Wali Khan University
2013.01 - 2015.01
Manager – Operations & Business Development
Philip Morris International
2010.02 - 2016.03
Agribusiness Manager
Philip Morris International
2007.03 - 2010.02
Manager – Operations & Supply Chain
Lakson Group
2005.08 - 2007.02
M.Sc. - Agronomy
KPK Agricultural University
2000.01 - 2004.01