Shamsuddin Khan
Jeddah,Saudi Arabia
Summary
Results-oriented Sales and Marketing Professional with 12 years of experience in FMCG key account management and business development. Proven ability to drive revenue growth, enhance market share, and execute strategic sales plans. Expertise in forecasting, P&L management, promotion planning, and competitor analysis while managing high-value retail accounts. Committed to strengthening retailer partnerships and implementing data-driven strategies for organisational growth.
Overview
4
4
Languages
1
1
Certification
12
12
years of professional experience
Work History
Assistant Manager - Key Accounts
Al Naghi Company (Abbott)
Jeddah
01.2026 - Current
- Developed and maintained strong relationships with key accounts, leading to a 15% increase in annual revenue.
- Developed and implemented sales strategy for new business opportunities across account portfolios and broader businesses.
- Applied excellent negotiation, upselling and sales techniques to maximise revenue.
- Developed new business opportunities in existing customer portfolios to meet, upgrade and cross-sell revenue targets.
- Analysed client needs to recommend products and services that matched their requirements, enhancing client satisfaction.
- Coordinated with cross-functional teams to address key account issues, improving response time by 30%.
- Conducted market research to stay informed of industry trends and competitor activities.
- Set budget and monitored expenses to run profitable department.
Key Account Executive
UNILEVER ARABIA
Jeddah, KSA
02.2019 - 12.2025
- Achieved an average monthly revenue of over 2M SAR, driving sustainable sales growth across all categories.
- Delivered 25% business growth for LULU Hypermarket in 2023 compared to 2022.
- Secured 20-metre permanent shelf space for Home Care category in SACO Jeddah and received the Best Execution Award.
- Developed and executed annual account plans, sales strategies, and growth roadmaps aligned with organizational KPIs.
- Managed promotional budgets and trade spending, optimizing merchandising deployment and in-store visibility across key accounts to drive sales effectiveness.
- Negotiated business agreements including product launches, mega activations, and off-shelf displays to maximize brand exposure.
- Conducted quarterly business reviews, monitored performance metrics, and provided category insights to optimize assortment and space management.
- Executed competitor analysis, including price mapping and promotional benchmarking, to refine sales strategy and maintain competitive edge in key accounts.
- Forecasted and planned monthly and quarterly sales volumes, ensuring consistent product availability and inventory stability.
- Strengthened partnerships with retail chains through improved order processing, negotiated shelf space, and monitored in-store execution standards, enhancing overall account performance.
- Managed category performance for major Unilever brands including Lux, Dove, Sunsilk, Lifebuoy, Comfort, Ponds, Axe, Vaseline, Clear, Signal, Closeup, and others.
Key Account Supervisor
SAID MOHAMMED OBAID BINZAGR Co (Unilever Division)
Jeddah, KSA
05.2016 - 02.2019
- Handled sales operations, negotiations, and contract management for key accounts, ensuring accurate reporting and compliance.
- Executed complete sales cycle activities including lead qualification, conversion, and post-sales follow-up, driving increased revenue.
- Strengthened account retention by identifying competitive risks and implementing effective mitigation strategies.
- Managed high-value client portfolios, enhancing client satisfaction through consultative selling and tailored solutions.
Sales Coordinator
SAID MOHAMMED OBAID BINZAGR CO (Unilever Division)
Jeddah
10.2014 - 04.2016
- Successfully handled dual responsibilities as Sales Coordinator and Sales Supervisor for 6 months, achieving 100 per cent target completion.
- Delivered average 10 per cent sales growth across assigned key accounts.
- Managed major accounts including LULU, Carrefour, Sarawat, Manuel, Star, and Dukan, enhancing account performance through effective operational coordination.
- Processed orders for major key account customers including Danube, Bindawood, Al Raya, Manuel, Carrefour and ensured timely fulfilment.
- Monitored purchase order flow, invoicing, and dispatch coordination with warehouse teams to ensure operational accuracy and timely delivery.
- Prepared weekly promotional sales reports, supported demand planning, and collaborated with product management to optimise promotional SKU performance.
- Tracked weekly promotional flyers, product listings, and maintained updated SKU records for new launches.
Education
PGDM (MBA) - Marketing
Singhad Business School
Pune India01-2011
Postgraduate Diploma - International Business
Singhad Business School
Pune01-2010
Bachelor of Commerce - Accounting & Commerce
University of Lucknow
Lucknow India01-2008
Skills
- Key Account Management
- FMCG Sales
- Business Development
- Category Management
- Sales Forecasting
- Trade Marketing
- Market Analysis
- Sales Reporting
- Product Launch Execution
- Merchandising Management
- Negotiation
- Negotiation strategies
- Cross-functional coordination
- Customer Relationship Management
- Target achievement
Certification
- Principles of Selling
- Principles of Negotiation
- E-commerce: Essentials, Elite & Enhanced
Languages
English
Proficient
C2
Hindi
Beginner
A1
Urdu
Beginner
A1
Arabic
Intermediate
B1
Accomplishments
- Achieved Certificate of Opening & Acquiring of Share of Shelf of New Home Care Category with SACO (KSA)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Assistant Manager - Key Accounts
Al Naghi Company (Abbott)
01.2026 - Current
Key Account Executive
UNILEVER ARABIA
02.2019 - 12.2025
Key Account Supervisor
SAID MOHAMMED OBAID BINZAGR Co (Unilever Division)
05.2016 - 02.2019
Sales Coordinator
SAID MOHAMMED OBAID BINZAGR CO (Unilever Division)
10.2014 - 04.2016
PGDM (MBA) - Marketing
Singhad Business School
Postgraduate Diploma - International Business
Singhad Business School
Bachelor of Commerce - Accounting & Commerce
University of Lucknow