Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shane Liao

Hope Valley

Summary

Dynamic marketing professional with a proven track record at Samuel Smith & Son, excelling in digital merchandising and customer service. Skilled in enhancing online brand presence and driving sales through strategic solutions. Detail-oriented and collaborative, adept at utilizing Microsoft Excel to analyze market trends and improve customer satisfaction.

Overview

6
6
years of professional experience

Work History

Marketing Coordinator/ Digital Merchandiser

Samuel Smith & Son
04.2022 - Current

As a digital marketing merchandiser, I regularly maintain the online digital content on retailers' websites through a external platform by updating our product information and brand content in a timely manner.


In addition, regularly update digital content on websites, such as wine imagery, brand logo, brand story, and the wine rewards. At the same time, assisted with the promotion on the website for trade customers.

Sales Representative/ Marketing Coordinator

House Of Carnivore
05.2021 - 02.2022
  • Enhanced client satisfaction by addressing concerns promptly.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Consistently met or exceeded quotas by implementing strategic sales plans, achieved the sales target of $13000 per week on average, and effective time management.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Increased sales revenue by identifying and targeting high-potential accounts.

Production Assistant/ Marketing Coordinatoor

Pacific Vintners
03.2019 - 11.2020
  • Pre-order communication with customers and following up the orders from overseas, China mainland.
  • Prepare exporting documents for clients.
  • Following up on customers' feedback and report to the manage to gain a better understanding of market preference, achieve targets and seek potential growth.
  • Backing up marketing activities, eg, wine-tasting events.
  • Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays


Education

M.D. - Wine Business

University of Adelaide
Adelaide, SA
11-2018

Skills

  • Digital marketing
  • Customer service
  • Communication
  • Teamwork and collaboration
  • Problem-solving
  • Detail-oriented
  • Microsoft Excel

Timeline

Marketing Coordinator/ Digital Merchandiser

Samuel Smith & Son
04.2022 - Current

Sales Representative/ Marketing Coordinator

House Of Carnivore
05.2021 - 02.2022

Production Assistant/ Marketing Coordinatoor

Pacific Vintners
03.2019 - 11.2020

M.D. - Wine Business

University of Adelaide
Shane Liao