Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

SHAYMA ALZAHRANI

Riyadh,Saudi Arabia

Summary

Motivated professional with experience in sales capability, loyalty marketing, and project coordination. Skilled in content creation, stakeholder communication, performance tracking, and cross-functional support. Known for a proactive mindset and strong organizational habits.

Overview

1
1
year of professional experience
1
1
Certification

Work history

Marketing specialist - Tmheer

PepsiCo
Riyadh , Saudi Arabia
05.2025 - Current
  • Developed and executed multi-channel marketing content for JoyApp, PepsiCo loyalty platform's campaigns, including push notifications, in and out of app banners, and emails.
  • Managed the content calendar to align with seasonal promotions, partner activations, and user engagement trends.
  • Led partner communications, ensuring timely delivery of assets and campaign alignment with business goals.
  • Collaborated with UX and product teams to optimize in-app content flow and user experience.
  • Leveraged customer insights and feedback to refine campaign tone and improve communication effectiveness.
  • Crafted and implemented customer delight initiatives, contributing to increased retention and user satisfaction.
  • Created a bilingual (Arabic & English) response guide for loyalty-related customer inquiries to support internal teams and ensure clear, consistent communication.

Sales Capability Specialist - Tamheer

PepsiCo
Riyadh, Saudi Arabia
02.2025 - 05.2025
  • Supported sales teams by developing and maintaining custom trackers to monitor performance, capability initiatives, and training progress
  • Assisted teams with PepsiCo Sales Learning Portal (PSLP) platform management by handling user additions, removals, and updates to ensure system efficiency and accessibility
  • Ran biweekly reports to monitor course completion rates of salesmen and distributors, ensuring alignment with Role Pathway Base (RPB) objectives as part of the capability team.
  • Assigned tailored learning courses to salesmen and distributors based on their roles, departments, and sales channels to ensure relevant and effective capability development.

Project Administrative Assistant

Marketing Consulting Co.
Dammam, Eastern Province
08.2024 - 10.2024
  • Coordinated project timelines, resources, and team communications to ensure successful project delivery.
  • Manage task alignment, track milestones, and ensure deadlines.
  • Coordinate meetings, manage calendars, and arrange appointments.
  • Orient, support, and evaluate co-op students while enhancing their training experience.

COOP MARKETING SPECIALIST

Marketing Consulting Co.
Dammam, Eastern Province
06.2024 - 08.2024
  • Conduct competitor analysis and summarize findings.
  • Research trending topics, industry updates, and consumer behavior insights.
  • Organize survey or feedback data for review.

Education

ADVANCED ENGLISH AS A SECOND LANGUAGE -

Eastern Michigan University
01.2018 - 01/2019

BACHELOR OF MARKETING -

Imam Abdulrahman Bin Faisal University
01.2020 - 08/2024

Skills

  • Project scheduling and planning skills
  • CRM and loyalty marketing,
  • Copywriting & tone of face alignment
  • Communication skills
  • Familiar with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Customer journey mapping

Certification

  • Objection Handling (PepsiCo) - Apr 2025
  • Lean Six Sigma - green-belt (Anexas Consultancy Group) - Feb 2024
  • The Strategy of Content Marketing (University of California, Davis) - Jan 2024
  • Inbound Marketing (HubSpot Academy) - May 2023
  • Communicate Effectively with Customers (HDAF) - Apr 2020
  • Personal Patterns in the Work Environment through the Theory of DISC (HDAF) - Apr 2020
  • IT in the Workplace - Master Microsoft Office (HDAF) - Apr 2020
  • Fundamentals of Management (HDAF) - Jul 2020

Timeline

Marketing specialist - Tmheer

PepsiCo
05.2025 - Current

Sales Capability Specialist - Tamheer

PepsiCo
02.2025 - 05.2025

Project Administrative Assistant

Marketing Consulting Co.
08.2024 - 10.2024

COOP MARKETING SPECIALIST

Marketing Consulting Co.
06.2024 - 08.2024

BACHELOR OF MARKETING -

Imam Abdulrahman Bin Faisal University
01.2020 - 08/2024

ADVANCED ENGLISH AS A SECOND LANGUAGE -

Eastern Michigan University
01.2018 - 01/2019

Similar Profiles

Create profile
SHAYMA ALZAHRANI