Shuruoq Alfarsi

Tasks:

• Oversaw the overall marketing strategy for the COFE APP, ensuring alignment with business goals.
• Managed a team of marketing professionals, providing guidance and support.
• Took a lead role in budget planning and management, ensuring ROI targets were met.
• Continued to collaborate with internal teams to drive strategic marketing initiatives.
  Achievements:
• Successfully managed major events and sponsorships, further enhancing COFE's brand presence, such as the Saudi Coffee Year initiative with the Ministry of Culture, Leap, Step, FII, and coffee and chocolate events in all cities.
• Supervised and managed Riyadh season sponsorship 2022-2023 in 6 locations.
• Led the team to achieve a growth rate of 150% from 2023 to 2024, continuing the trend of substantial growth.

Tasks:

• Continued to lead the marketing efforts for the COFE APP, focusing on optimizing strategies and campaigns.
• Took on a more strategic role in developing long-term partnerships for COFE.
• Mentored and guided junior team members in executing marketing activities effectively.
• Played a key role in budget planning and management.
  Achievements:
• We have continued successfully managing partnerships for long-term ROI for COFE with STC Pay, STC Qitaf, bank Alrajhi, and Urpay.
• The Champion of the Year award recipient for exceptional performance in managing marketing activities took the year.
• Contributed to maintaining and improving the growth rate of the COFE APP to 110% from 2021 to 2022

Tasks:

• Coordinated the launch of the COFE APP in KSA and UAE, including developing, implementing, and tracking marketing activities such as social media, CRM content, influencers, and events.
• Collaborated with other internal teams to develop and monitor strategic marketing initiatives.
• Analyzed and reported on the performance and efficiency of campaigns.
• Conducted market research and analyzed trends to identify new marketing opportunities.
• Handled all communications in Arabic for all channels/departments.
  Achievements:
• Achieved a growth of 791% from 2020 to 2021
• Achieved success in marketing campaigns utilizing organic channels, effectively leveraging a small team.
• Drive successful marketing campaigns to attract major brands like Dunkin, supporting the sales team in their onboarding process.

• Developed and implemented user engagement and brand activation campaign
• Tracked and monitored activities performance. Co-Branding Campaigns with Big Brands.
• Uplifting the communication direction and engaging users to increase brand credibility in WP cities
• Created marketing plans for launching Carriage in new cities.