Simon Ireson

Executed customer centric approach and digital transformation of Nissan Dealer partners, focus on improving business performance, people transformation and move towards operational excellence

• Delivered retail sales growth 135% via targeted training, lead generation and incentives
• Developed key dealer relationships throughout Saudi Arabia and ensured that market launches were successful by coordinating all critical stakeholders.
• Implemented data-driven methodology for evaluating dealer performance and trained teams on best practices and standards, resulting in improved dealer sales rates by 15%
• Improved customer satisfaction by 18%, exceeded budget targets by 22%, and provided monthly feedback on innovative strategies
• Formulated comprehensive learning and development program and new onboarding process to facilitate faster training, onboarding and reduce employees’ time-to-competency by 66%.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems

Accomplished Nissan 5 year partner and distribution strategy for Saudi Arabia

• Worked alongside senior management on development strategies for improved dealer distribution model and profit levels
• Crafted multinational business strategies to optimize network capabilities, resulting in 11% increase of dealer performance based on regional market trends
• Collaborated with regional stakeholders to create & integrate new digital solutions that generated $0.5M in cost savings across 22 sites
• Developed and implemented training materials, procedures and quality audit standards to ensure compliance and productivity in all processes.

Supervised regional markets of Saudi Arabia and Bahrain, mentored front line staff, while strengthening business relationship with Dealer Partners

• Created cohesive business plans for 2 dealers that resulted in growth in customer ratings by 20% and boosted revenue by $15M
• Identified key buyers and customized strategies to target actionable segments, driving 27% lift in yearly Return on Investment
• Identified key strategies for buying & inventory management leading to cost savings of 20% on purchases

Promoted by c-suite to spearhead transformation of Saudi Arabia Market

• Prioritized simultaneous projects to perform effectively under shifting deadlines in fast-paced environment.
• Delivered robust analyses to identify & develop new strategy for nationwide dealer network, driving 25% increase in target performance metrics
• Formulated detailed plan to elevate dealer support capability & reduce customer risk, resulting in a 25% rise in transactional efficiency.