Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic

SOROUB M. SOUNNI

Riyadh,Saudi Arabia

Summary

As an energetic and accomplished marketing professional, I offer over 5 years of specialized experience in the field of trade marketing. Holding a master's degree in marketing. I have demonstrated the ability to rapidly adapt to new challenges and responsibilities, my expertise extends beyond marketing strategy as I have developed proficiency in leveraging enterprise software like SAP and Ariba, as well as the full Microsoft Office suite. Known for my exceptional communication skills and ability to effectively present rational, data-driven decisions, I am continuously seeking opportunities to expand my skillset, driven by a genuine passion for the marketing field. My adaptability, energy, and commitment to professional development make me an ideal candidate to contribute to the success of an innovative organization.

Overview

12
12
years of professional experience
6
6
years of post-secondary education

Work history

Trade Marketing Senior Officer

GTC – Al Olayan
Riyadh, Saudi Arabia
11.2024 - 02.2025
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Developed marketing plans to support department strategies.
  • Established budgets for programme activities and controlled expenditure to meet targets.
  • Improved brand visibility through creative in-store promotions and effective point-of-sale displays.

Senior Assistant Trade Marketing Manager

OKAM
Jeddah
08.2024 - 11.2024
  • Market analysis: identify trends and opportunities, analyzing competitor activities and consumer behavior
  • Campaign support: assisted in the development and execution of marketing campaigns, ensuring alignment with brand strategies and objectives
  • Collaboration: worked closely with sales and marketing team to coordinate promotional activities and ensure effective communication
  • Budget management: assisted in managing the trade marketing budget, tracking expenses and optimizing resource allocation

Trade Marketing Specialist

Brf
Jeddah, Saudi Arabia
10.2021 - 07.2024
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Developed marketing plans to support department strategies.
  • Optimised retail display standards, ensuring consistent branding across all channels.
  • Collaborated cross-functionally to achieve seamless project execution.

Brand Management

Tamer Group - Chubs Trisa And Yardley Brand Management
Jeddah
03.2021 - 09.2021
  • Oversaw annual budget allocation for various marketing initiatives, ensuring efficient spending on highest-impact activities
  • Conducted market research to identify consumer trends and insights for product development
  • Reviewed customer feedback via surveys or online reviews to identify areas of improvement within overall brand experience
  • Achieved business targets, partnering with retail teams to implement creative sales solutions

Brand Management

Tamer Group - Nestle And Mum Brand Management
Jeddah
02.2020 - 03.2021
  • Organized files and records and handled other support tasks, freeing up managers to take on more pressing responsibilities

Executive Assistant

Creative emotion co
Jeddah
01.2019 - 01.2020
  • Coordinated scheduling for internal and external meetings, travel plans, conference calls and day-to-day executive obligations
  • Mailed letters, sent emails and memos regarding important announcements and events
  • Developed presentations, reports and minutes of meetings for department
  • Organized events, seminars and lectures for department

Brand Management Intern

Tamer Group – Consumer Division
Jeddah
01.2018 - 03.2018
  • Helped sales associates exceed goals by training on products, service requirements and customer engagement strategies
  • Developed and implemented strategic brand plans to increase market share and revenue
  • Analyzed sales data to uncover opportunities for optimization or expansion within product portfolio
  • Trained sales team members on product features, benefits, and unique selling propositions to improve their effectiveness in field

Brand Management Intern

Panda
Jeddah
01.2016 - 06.2016
  • Accomplished goals through hard work and dedication to team needs
  • Assisted manager in drafting proposals, agreements and contracts
  • Cross-trained in multiple departments and various tasks following procedures

Data Entry Supervisor

Careem
Jeddah
01.2014 - 01.2015
  • Trained new employees in data entry software, systems, and protocols
  • Reviewed completed work for accuracy and compliance with company standards
  • Assigned tasks based on individual skills and workload balancing needs

Salesperson

Red Bull Naghi
Jeddah
01.2013 - 05.2013

Education

Master of Science - Marketing

University of business and Technology
Jeddah, KSA
03.2023 - 02.2024

Bachelor of Science (B.S.) - Marketing

Effat University
Jeddah, KSA
01.2013 - 01.2018

Skills

  • Creative Problem Solver
  • Continuous learning mindset
  • Project management
  • Strategic planning
  • Adaptability

Languages

Arabic
Fluent
English
Advanced

Timeline

Trade Marketing Senior Officer

GTC – Al Olayan
11.2024 - 02.2025

Senior Assistant Trade Marketing Manager

OKAM
08.2024 - 11.2024

Master of Science - Marketing

University of business and Technology
03.2023 - 02.2024

Trade Marketing Specialist

Brf
10.2021 - 07.2024

Brand Management

Tamer Group - Chubs Trisa And Yardley Brand Management
03.2021 - 09.2021

Brand Management

Tamer Group - Nestle And Mum Brand Management
02.2020 - 03.2021

Executive Assistant

Creative emotion co
01.2019 - 01.2020

Brand Management Intern

Tamer Group – Consumer Division
01.2018 - 03.2018

Brand Management Intern

Panda
01.2016 - 06.2016

Data Entry Supervisor

Careem
01.2014 - 01.2015

Salesperson

Red Bull Naghi
01.2013 - 05.2013

Bachelor of Science (B.S.) - Marketing

Effat University
01.2013 - 01.2018
SOROUB M. SOUNNI