SOROUB M. SOUNNI
Riyadh,Saudi Arabia
Summary
As an energetic and accomplished marketing professional, I offer over 5 years of specialized experience in the field of trade marketing. Holding a master's degree in marketing. I have demonstrated the ability to rapidly adapt to new challenges and responsibilities, my expertise extends beyond marketing strategy as I have developed proficiency in leveraging enterprise software like SAP and Ariba, as well as the full Microsoft Office suite. Known for my exceptional communication skills and ability to effectively present rational, data-driven decisions, I am continuously seeking opportunities to expand my skillset, driven by a genuine passion for the marketing field. My adaptability, energy, and commitment to professional development make me an ideal candidate to contribute to the success of an innovative organization.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work history
Trade Marketing Senior Officer
GTC – Al Olayan
Riyadh, Saudi Arabia
2024.11 - 2025.02
- Customized promotional strategies to meet needs of different clients, products and services.
- Developed marketing plans to support department strategies.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
Senior Assistant Trade Marketing Manager
OKAM
Jeddah
2024.08 - 2024.11
- Market analysis: identify trends and opportunities, analyzing competitor activities and consumer behavior
- Campaign support: assisted in the development and execution of marketing campaigns, ensuring alignment with brand strategies and objectives
- Collaboration: worked closely with sales and marketing team to coordinate promotional activities and ensure effective communication
- Budget management: assisted in managing the trade marketing budget, tracking expenses and optimizing resource allocation
Trade Marketing Specialist
Brf
Jeddah, Saudi Arabia
2021.10 - 2024.07
- Managed multi-channel advertising campaigns to support sales objectives.
- Developed marketing plans to support department strategies.
- Optimised retail display standards, ensuring consistent branding across all channels.
- Collaborated cross-functionally to achieve seamless project execution.
Brand Management
Tamer Group - Chubs Trisa And Yardley Brand Management
Jeddah
2021.03 - 2021.09
- Oversaw annual budget allocation for various marketing initiatives, ensuring efficient spending on highest-impact activities
- Conducted market research to identify consumer trends and insights for product development
- Reviewed customer feedback via surveys or online reviews to identify areas of improvement within overall brand experience
- Achieved business targets, partnering with retail teams to implement creative sales solutions
Brand Management
Tamer Group - Nestle And Mum Brand Management
Jeddah
2020.02 - 2021.03
- Organized files and records and handled other support tasks, freeing up managers to take on more pressing responsibilities
Executive Assistant
Creative emotion co
Jeddah
2019.01 - 2020.01
- Coordinated scheduling for internal and external meetings, travel plans, conference calls and day-to-day executive obligations
- Mailed letters, sent emails and memos regarding important announcements and events
- Developed presentations, reports and minutes of meetings for department
- Organized events, seminars and lectures for department
Brand Management Intern
Tamer Group – Consumer Division
Jeddah
2018.01 - 2018.03
- Helped sales associates exceed goals by training on products, service requirements and customer engagement strategies
- Developed and implemented strategic brand plans to increase market share and revenue
- Analyzed sales data to uncover opportunities for optimization or expansion within product portfolio
- Trained sales team members on product features, benefits, and unique selling propositions to improve their effectiveness in field
Brand Management Intern
Panda
Jeddah
2016.01 - 2016.06
- Accomplished goals through hard work and dedication to team needs
- Assisted manager in drafting proposals, agreements and contracts
- Cross-trained in multiple departments and various tasks following procedures
Data Entry Supervisor
Careem
Jeddah
2014.01 - 2015.01
- Trained new employees in data entry software, systems, and protocols
- Reviewed completed work for accuracy and compliance with company standards
- Assigned tasks based on individual skills and workload balancing needs
Salesperson
Red Bull Naghi
Jeddah
2013.01 - 2013.05
Education
Master of Science - Marketing
University of business and Technology
Jeddah, KSA 2023.03 - 2024.02
Bachelor of Science (B.S.) - Marketing
Effat University
Jeddah, KSA 2013.01 - 2018.01
Skills
- Creative Problem Solver
- Continuous learning mindset
- Project management
- Strategic planning
- Adaptability
Languages
Arabic
Fluent
English
Advanced
Timeline
Trade Marketing Senior Officer
GTC – Al Olayan
2024.11 - 2025.02
Senior Assistant Trade Marketing Manager
OKAM
2024.08 - 2024.11
Master of Science - Marketing
University of business and Technology
2023.03 - 2024.02
Trade Marketing Specialist
Brf
2021.10 - 2024.07
Brand Management
Tamer Group - Chubs Trisa And Yardley Brand Management
2021.03 - 2021.09
Brand Management
Tamer Group - Nestle And Mum Brand Management
2020.02 - 2021.03
Executive Assistant
Creative emotion co
2019.01 - 2020.01
Brand Management Intern
Tamer Group – Consumer Division
2018.01 - 2018.03
Brand Management Intern
Panda
2016.01 - 2016.06
Data Entry Supervisor
Careem
2014.01 - 2015.01
Salesperson
Red Bull Naghi
2013.01 - 2013.05
Bachelor of Science (B.S.) - Marketing
Effat University
2013.01 - 2018.01