Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Subin James

SEO Lead (SEO ● SEM ● SMM ● Digital Marketing )
Cochin

Summary

  • 7+ years of experience in Digital Marketing Domain
  • Working with edtech startup Entri as SEO Lead. Worked with edtech unicorn Unacademy as SEO Manager. Also worked in OLX group company Aasaanjobs & fintech firm BankBazaar
  • Strategized and executed organic growth of Indian and International websites.
  • Experience in multiple digital marketing channels such as SEO, SEM, SMM, Content Marketing, and Email Marketing
  • 10K to 1.7M user growth achievement in 6 months, worked for website with 25M MAU

Overview

7
7
years of professional experience
11
11
years of post-secondary education
3
3
Certificates

Work History

SEO Lead- Digital Marketing

ENTRI
cochin
01.2023 - Current

Handling organic growth of Entri’s multiple business verticals

▪ Launching web landing pages, Internal CMS for blogging, Content driven SEO product –

Forum and more

SEO Manager

UNACADEMY,
Bangalore
02.2022 - 11.2022

Handled organic growth of Unacademy web platform. Achieved organic traffic growth from10K users to 1.7M users in a span of 6 months.

▪ Launched Unacademy content marketing platform to improve organic growth

▪ Worked with external agencies and internal team for On page & Off page SEO, on design, development and enhancement of the content platform

▪ working with product and tech teams to make the web platform SEO friendly

▪ Handled content writing agencies and internal stake holders

SEO Specialist

AASAANJOBS PVT LTD
Bangalore
04.2020 - 02.2022

Handled SEO of betterplace.co.in (formerly olxpeople.com) (staffing & recruitment) &myrocket.co (formerly waahjobs.com/aasaanjobs.com - job portal) websites.

▪ Suggested product modifications to get rid of Google manual actions

▪ Supervised website migrations in SEO perspective by providing migration checklists and QC.

▪ Handled technical, on-page, off page SEO of better place

SEO Analyst - Digital Marketing

BANKBAZAAR
Bangalore
09.2018 - 04.2020

Handled SEO of the multiple products on the bankbazaar.com & bankbazaarinsurance.comwebsites.

▪ Worked on website with 25M monthly active users

▪ Handled SEO of the key products such as credit card and insurance

▪ Suggest and launch new pages on the website to increase the traffic as well as conversions.

▪ Track different SEO metrics like traffic, ranking, page speed, CTR, impressions using multiple

SEO Analyst - Digital Marketing

DOT MAPPERS IT PVT LTD
Bangalore
12.2016 - 08.2018

Handled around 50+ Australian websites from multiple industries including ecommercesites, educational sites, service-based websites etc.

▪ Handled organic growth and performance campaigns for Australian based cleint websites

▪ Worked on Keyword research & Organic growth strategy preparation and execution.

▪ Managed paid campaigns for multiple Accounts focusing on improving ROAS & CPA

▪ Handled Social media profiles & Google my business page of multiple clients

SEO Analyst - Digital Marketing

KEPRAN INFOSOFT PVT LTD
Bangalore
07.2016 - 11.2016

Handled the SEO, paid marketing and social media marketing for in-house websitekepran.com

▪ Increase the presence of company website on the web

▪ Handled SEO, SEM and SMM for kepran.com

▪ Improve online reputation (ORM) of the company

▪ Analyze & report website performance using tools like google analytics & GSC.

▪ Handled Conversion rate optimization, worked on improving CPA of paid campaigns

SEO Analyst - Digital Marketing

BOOKAPROP ESTATES PVT LTD
Bangalore
09.2015 - 06.2016

Handled SEO for company websites propreview.in & bookaprop.com.

▪ Organic traffic growth of propreview.in & bookaprop.com

▪ Improve SERP ranking for related keywords.

▪ Social Media Marketing (Facebook, Google plus, Twitter, LinkedIn, etc.).

Education

Bachelor of Engineering - Electronics & Communication

Rajaas Engineering College-Anna University
Chennai,Tamil Nadu,India
01.2010 - 10.2014

Higher Secondary Education - Biology Science

St. George’s Higher Secondary School
Idukki ,Kerala,India
01.2008 - 11.2010

High School - SSLC (10th)

St. Thomas High School
Punnnayar, Idukki ,Kerala
01.2005 - 01.2008

Skills

    Digital Marketing: SEO, SEM/Paid Marketing, SMM, Email Marketing, YouTube SEO, ASO

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Certification

1. Google Analytics 4 (GA4) – LinkedIn Learning Certification

Timeline

SEO Lead- Digital Marketing

ENTRI
01.2023 - Current

SEO Manager

UNACADEMY,
02.2022 - 11.2022

SEO Specialist

AASAANJOBS PVT LTD
04.2020 - 02.2022

SEO Analyst - Digital Marketing

BANKBAZAAR
09.2018 - 04.2020

SEO Analyst - Digital Marketing

DOT MAPPERS IT PVT LTD
12.2016 - 08.2018

SEO Analyst - Digital Marketing

KEPRAN INFOSOFT PVT LTD
07.2016 - 11.2016

SEO Analyst - Digital Marketing

BOOKAPROP ESTATES PVT LTD
09.2015 - 06.2016

Bachelor of Engineering - Electronics & Communication

Rajaas Engineering College-Anna University
01.2010 - 10.2014

Higher Secondary Education - Biology Science

St. George’s Higher Secondary School
01.2008 - 11.2010

High School - SSLC (10th)

St. Thomas High School
01.2005 - 01.2008
Subin JamesSEO Lead (SEO ● SEM ● SMM ● Digital Marketing )