Summary
Overview
Work History
Education
Skills
Personaldetails
Accomplishments
Timeline
Generic

Sufiyan Fazal

Riyadh

Summary

Overall 22+ years of Professional Experience in IT Distribution, Channel Sales & Product Management. Power retailer Management. Dynamic individual with passion, energy which drives to succeeds. Enjoys working in a challenging environment with opportunities to continually learn and develop new skills. Has a flexible and positive approach to work and to make a significant impact on a Product Management and overall organization.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.

Overview

26
26
years of professional experience
1999
1999
years of post-secondary education

Work History

Business Unit Manager - IBM Software / Hardware, Red Hat, Microsoft, Acronis, DocuSign, Parallels

Ingram Micro
01.2018 - Current
  • Managing a BU that contained majority of software & Cloud vendors in Ingram Micro Saudi portfolio with a team of product managers, sales account managers, Pre-Sales engineers and inside-sales 'tele-sales agents'
  • Managing a business with revenue of USD 35Mil annual with a good profit margin with continuous overachievement and growth YOY
  • Building and developing the business unit strategic plans, objectives, budgets and general sales forecasts
  • In charge of BU general management including annual budget, profit and loss, sales operations, channel management & development, business analysis, product & relationship management and monitoring performance
  • Building and developing the business unit strategic plans, objectives, budgets and general sales forecasts
  • Design and implement channel marketing campaigns & loyalty programs
  • Monitoring the Working Capital position of the BU by working on DIO, DSO and DPO to ensure, and help in, measuring the company's overall liquidity
  • Setting the business unit structure and assign team product and sales targets that serves the vendors' objectives and ensuring achieving the budgeted sales and GP of the BU
  • Maintaining strong ties with channel partners on C-level, and responsible for channel management and development, including channel recruitment, and channel programs
  • Design and implement channel marketing campaigns & loyalty programs
  • Maintaining excellent relationship with the vendors and working closely with the vendors to plan in advance for smooth execution of large size deals
  • Drove increased customer engagement and brand visibility through the implementation of innovative marketing initiatives.
  • Regularly liaised with executive leadership on updates, challenges faced, and unit achievements.
  • Consistently monitored key performance indicators to identify enhancement opportunities for continual advancement.
  • Empowered junior staff by mentoring them, enhancing their professional growth within the organization.
  • Strategically manage risks to enhance overall business performance and achieve objectives.
  • Built strong relationships with key stakeholders to align business goals effectively.
  • Boosted workforce effectiveness by delivering focused training programs that enhance employee skills.
  • Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
  • Uncovered new growth opportunities by leveraging insights from industry trends and competitive analysis.
  • Secured agreements with vendors to ensure cost-effective acquisition of goods and services.
  • Cultivated an environment that promotes teamwork and enhances cross-functional collaboration effectively.
  • Enhanced operational efficiency through the implementation of new strategic initiatives.
  • Enhanced the organizational culture through the consistent promotion of core values in operations.
  • Facilitated continuous improvement by gathering employee feedback and executing regular evaluations.
  • Effectively managed resources and budgets to reach financial objectives and enhance profitability.
  • Refined supply chain operations, ensuring cost reduction alongside strict quality maintenance.
  • Recruited and interviewed candidates, launching a mentoring program to enhance employee feedback.
  • Developed detailed plans based on broad guidance and direction.
  • Managed budgets effectively while allocating resources to enhance productivity and profits.
  • Managed departmental resources and assets to ensure compliance with regulations and standards.

Product Manager - Microsoft Volume Licenses

APTEC Saudi (an Ingram Micro company)
09.2012 - 12.2018
  • Responsible for managing the entire unit business
  • Increased product Sales revenue by 8 million USD from 2011-2015
  • Sustain the equal market share from the competition
  • Managing the sales team to perform continuous follow up to ensure optimum sales
  • Motivate the sales team members to insure high level of performance & efficiency
  • Managing the team by weekly sales forecasts and commitments based on weekly numbers, opportunities, problems & recommended actions
  • Focus on the channel partners/resellers and have depth knowledge of the channels in all 3 major regions of Saudi Arabia
  • Develop partner's capabilities to deliver the Product objectives including sales, presales and services
  • Understanding competitive situation in partner ecosystem and recruit new partners
  • Organize partner business loyalty program to stretch the business to maximum from them
  • Identify and define any gaps in the business pipeline and instigate necessary actions to cover such gaps
  • Developing the credible forecast for accounts & providing it to the senior management on regular basic; rendering support for credit control to recover outstanding from clients in region
  • Proven ability to manage key account relationships and large-scale projects
  • Coordinated telemarketing and sales team in conducting market research to determine target markets for the key account and conveyed this information to the key account
  • Encourage channels by attractive promotions/sales incentives to the partners account managers
  • Analyze competitive product offerings in terms of features and benefits as well as price points
  • Conduct product training for the sales team and partners network on each quarter
  • Maintaining excellent relationship with the vendors and working closely with the vendors on enterprise deals

Sales Executive

APTEC Saudi
07.2009 - 08.2012
  • Single-handedly managing the Microsoft (OLP & OEM) product portfolio
  • Accountable for appointing IT product Resellers, System Integrators & IT Solution Providers; mapping the respective clients' requirements and articulating the opportunity through a unique value proposition to key decision makers
  • Rendering services as Account Manager for top IT Reseller's like SBM, Jerasy, ACS, Wipro, Al Nafitha, Nahil Computers, etc
  • Entrusted with the responsibility of creation, implementation and execution of Action Sales Plan as well as serving as the primary customer contact for technical and business issues for those accounts
  • Developing the credible forecast for accounts & providing it to the senior management on regular basic; rendering support for credit control to recover outstanding from clients in region

Channel Sales Executive

Edutech Arabia ltd.
07.2005 - 06.2009
  • Responsible for business development and growing market presences for the division in Saudi Arabia, Kuwait, Bahrain
  • Managed all well know power retailers in region e.g
  • (Jarir Book stores, Carrefour, Hyper Panda, Extra, Obikan Bookstores, Electro, Best Electronic stores & many others)
  • Managing Channel Partners & Retail outlets on day to days basic with replenishment and merchandising and reordering
  • Forecast and new product lunch planning with Channel Manager
  • Proposal making for new and effective schemes from time to time
  • Negotiation and Agreement renewal with respective Merchandise Managers
  • Recovery for outstanding from clients in region
  • New product Arrival and promotion intimation to the business partners by sending mailers and by other ways

Senior Sales Executive

Cyber Media India Ltd
11.2003 - 06.2005
  • Sales generation through Corporate and Channel Partners
  • Identifying new Corporate / Channel Partner & areas where additional revenue can be generated
  • Negotiating the terms and conditions of the company with the Corporate and Channel Partners
  • Policy implementations, proper watch / control over the implementations of the scheme
  • Deciding schemes / strategy policy to generate new sales in territory under supervision
  • Proposal making for new and effective schemes from time to time
  • Competitor's analysis and activity in the market
  • Introducing and developing innovative schemes
  • Prospecting, contacting, and securing new clients
  • Negotiating agreements and servicing customers
  • Identify current and future trends that would change market condition
  • Market Place tracking on competition

Sales Executive

Tata Infomedia India Ltd
05.2003 - 11.2003
  • Prospecting, contacting, and securing new clients
  • Identifying the business Prospects for the gift solutions that we offer to corporate vertical
  • Mapping the prospects with the right gift solutions that we can fit in with their various needs
  • Giving product presentation and demonstration for the gift solutions
  • Proposal making for new and effective schemes from time to time

Marketing Manager

Software technology Group
01.1999 - 02.2003
  • Planning, Implementing, and executing new business ideas
  • Monitoring and providing solutions to Operational issues of the channel partner
  • Scheduling supervising, motivating and directing the team of franchisees Product related technical and sales seminar and presentation
  • Institutional Tie-ups
  • Corporate orders

Education

Graduation in Arts (B.A) -

University of Allahabad

PGDMM - Marketing Management

Indira Gandhi National Open University

Skills

Cross-functional team coordination

Personaldetails

Valid Saudi and Indian Driving licenses, Transferable

Accomplishments

YoY growth to the business, multiple time stretch target achiever and got rewards by top management.

Timeline

Business Unit Manager - IBM Software / Hardware, Red Hat, Microsoft, Acronis, DocuSign, Parallels

Ingram Micro
01.2018 - Current

Product Manager - Microsoft Volume Licenses

APTEC Saudi (an Ingram Micro company)
09.2012 - 12.2018

Sales Executive

APTEC Saudi
07.2009 - 08.2012

Channel Sales Executive

Edutech Arabia ltd.
07.2005 - 06.2009

Senior Sales Executive

Cyber Media India Ltd
11.2003 - 06.2005

Sales Executive

Tata Infomedia India Ltd
05.2003 - 11.2003

Marketing Manager

Software technology Group
01.1999 - 02.2003

PGDMM - Marketing Management

Indira Gandhi National Open University

Graduation in Arts (B.A) -

University of Allahabad

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