Suhail Alghamdi

• Lead the marketing function to develop and execute an expansion strategy targeting inbound travelers from Bahrain and Kuwait, driving regional growth and contributing to a 2.4x increase in market share and revenue.
  Oversee the activation of Al Nassr sponsorship to maximize brand visibility and engagement, leveraging the partnership to improve brand health metrics:
  Top of Mind Awareness: From 4% to 8%.
  Spontaneous Recall: From 16% to 24%.
  Brand Power: From 11.2% to 13%.
• Develop and implement partnership strategies with key stakeholders, including the Saudi Tourism Authority, regional development authorities, aviation partners, and MTOs, to enhance market reach, boost customer acquisition, and strengthen brand health metrics.
• Oversee content development tailored to new segments—leisure travelers, business travelers, and long-stay customers—enhancing brand relevance and trust while increasing the average length of stay to maximize ROI and achieve measurable improvements in brand metrics.

• Sales Growth: Delivered a 2x year-over-year (YoY) increase in sales through strategic planning and execution.
• Brand Relaunch Success: Spearheaded the successful relaunch strategy of a new brand, driving significant improvements in brand metrics: Increased Brand Power from 9.1% to 11.2%.
  Improved Top of Mind Awareness from 2% to 4%.
  Boosted Spontaneous Awareness from 11% to 16%.
  Achieved these results by enhancing media targeting, focusing on the full funnel (awareness to conversion), and implementing localized, personalized CRM content.
• High-Impact Sponsorship: Successfully led a sponsorship deal with Al Nassr Football Club, leveraging its influence to enhance brand visibility and engagement.
• Cost Optimization: Achieved an optimized acquisition cost with an install rate under $1.50 and a conversion cost of $8, improving efficiency and ROI.

• Formulate and implement strategic marketing initiatives aimed at enhancing company visibility, attracting a larger customer base, and boosting sales figures.
  
• Contribute to revenue growth by capitalizing on strategic alliances to expand product offerings and reach new markets.
  
• Effectively convey marketing strategies and assess campaign performance to ensure they align seamlessly with company sales goals.
  

Devise and implement strategic marketing and communication initiatives driving brand reach, customer engagement, and business growth.

Key Achievements:

• Acquired more than 3.2M registered customers in 2022 by leading design and coordination of integrated digital marketing campaigns.
• Achieved a monthly average of 35% active customers by applying customer retention strategy.
• Directed Neoleap's sponsorship of Seamless, one of the largest events encompassing cutting-edge advancements in payments, fintech, and e-commerce.
• Leveraged strategic partnerships with Moneygram, Visa and Alahli Football Club to create co-branded marketing campaigns that resonated with target audiences, driving engagement and conversions.

Planned and executed marketing programs to enhance brand visibility and engagement.

Key Achievements:

• Led successful launch of new Aircraft fleet (Airbus 320 neo), including production of marketing assets (videos and statics) and execution of aggressive digital campaign across social media and digital platforms.
• Hosted a well-attended launch event with participation of officials from government and corporate entities.
• Achieved Guinness World Record through the 10th million traveller celebration campaign.
• Directed flyadeal's expansion marketing campaigns by introducing 3 international and 5+ domestic destinations.
  

Key Achievements:

• Developed ALJ AI road map in close collaboration with Artificial Intelligence Tech Lead.
• Directed Artificial Intelligence Business Analysts team to develop and execute Chatbot business

• Achieved a 10% improvement in demand forecasting through successful Kaizen project implementation.

• Enabled successful strategic launch of Rush product as a new offering in Saudi Arabia resulted in achieving annual sales target (400 units)

Coordinated sales and marketing operations within Middle East and North Africa region for Toyota Motor Corporation. Analyzed market trends and customer preferences to identify business opportunities and create marketing plans.

Key Achievements:

• Established and executed Standard Operating Procedures (SOPs) to support product planning process at TMC- MENAD through Kaizen Project.
• Led strategic hybrid vehicle supply as member of task force introducing hybrid technology in Saudi Arabia.

• Launched multiple products in different segments within Saudi market, including Avanza, Rav4, and Fortuner

Achievements

• Led price re-positioning project for all 2011 Infiniti models.