SUKHDEV SINGH
Sales And Operation Manager
Jeddah
Summary
MBA (Retail Management) and an astute professional with 14.10 Years of successful experienced in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
I gained experience from Modern Trade, Apparels, Footwear, and baby products along with the expertise in Retail Stores Sales & Operations, Profitability, New stores Expansion, People Management, Business Development, Learning and development, Brand Management, Visual Merchandising, Audits, Inventory Management and Loss & Prevention Management.
Overview
15
15
years of professional experience
3
3
Certifications
1
1
Language
Work History
Sales & Ops Manager
West & South, R&B - Apparel Group
Jeddah
05.2022 - Current
- New stores/project opening
- Sales and Operational Efficiency
- HIPO team Development
- Commercial KPIs Improvement
- Shrinkage control
- Managed projects through effective budgeting, scheduling and complex problem-solving
- Team Leadership and Development
- Customer Experience Enhancement
- Budgeting and Financial Management
- Compliance and Risk Management
- Collaboration and Communication: Foster strong relationships with cross-functional teams
Area Sales Manager
Landmark Group
Jeddah
04.2015 - 04.2022
- Sales and operation
- Team management and Hiring
- Learning and development programs
- Stocks management
- Budget Forecasts and Scheduling
- Weekly review upon merchandise category for movement and replenishment of stock
- Administrative responsibilities, for loss & preventions
- Identifying areas for improvement to ascertain training needs of team
- Involve in achieving sales targets of stores and maintain higher standards of hygiene and quality
- Conducting Process Audits and Stocks take
- Ensuring Visual Merchandising as per Concept guidelines
- Running and monitoring Reward and Recognition program
- Securing the margin store wise
- New store opening
- Merchandise Handling and replenishments
- Competitor’s analysis
- Resolution of Customer Complaints
- Assure compliance with all regularity and statutory
- Assure accurate, consistent area administrative process
- Assure regional compliance with all licensing requirements
- Oversees the maintenance of stores standards
- Implementation and maintenance appropriate safety programme
- Ensured standards for quality and customer service are met
- Monitored customer complaints and provided efficient services.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Led sales region to increase sales and boost team morale.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
Area sales Manager
Chalhoub Group, Traz Distribution India Pvt. Ltd
New Delhi
04.2012 - 08.2015
- Built lasting relationships with clients through outstanding customer service interactions.
- Sales and Operations
- Dealing with retail chains Sephora, Shoppers Stop, Lifestyle, Central, Parcos, Reliance, Perfume Couture, Dabur, Archies and CK Boutiques for sales and business developments
- Monitoring effectiveness of any marketing campaigns
- Handling Channel sales and distribution for Modern Trade
- Handling Luxury Brands (Perfume, cosmetics, and skin care) like Dior, La Prairie, MUFE, Givenchy, Fendi, Roberto Cavalli, Calvin Klein, Davidoff, Marc Jacobs, Chloe
- Suggesting & designing the Annual sales budget for each LOB keeping in view the seasonality and peak trading periods and ensuring its adherence
- Inventory audits and management
- Resolve day to day operational issues to ensure smooth execution of business activities
- Execute New Store openings and re-fits
- Conceptualizing visual merchandising displays, windows & design of retail key accounts for maintenance of a high-end counters Image
- Negotiating with the business associates for in-store promotion, ensuring optimum space utilization and proper displays at the key accounts
- Organize continuous training programs for internal sales personnel with training in sales and product knowledge
- Ensure all store sales & promotions activities are planned effectively, executed promptly, and maintained professionally
- Analyzing business potential, implementing plans to drive sales, supplementing turnover, and achieving desired targets
- Closely liaising with the marketing team about campaigns
- Dealing with buyers, store managers and regional managers of major retail chains
- Recruitment & Training
- Leading, training & monitoring the performance of team members to ensure efficiency in service operations and meeting of individual & group targets
Area Sales Manager
CHOGORI INDIA RETAIL LTD, Delhi NCR, UP and PUNJAB
New Delhi
04.2010 - 09.2012
- Driving sales and take care of all the Retail store operations
- Preparing monthly, quarterly, and yearly sales targets for each store and inform them
- Ensuring that all the Scheme and Sales Promotion Activities are implemented as per plan
- Taking product feedback –quality, style, colours, quantities, price etc
- Managing and motivating the team to increase sales and ensure efficiency
- Ordering the replenishment of merchandise as per trend, fast moving & seasons
- Adhering to the VM norms for each VM-Store and retail SOP at over 100%
- Coordinating with the merchandising department for the upcoming stock, range, price point & availability of the merchandise for accurate and timely stock management
- Coordinating with the logistics for the on-time deliveries
- Coordinating with the EDP department for the sales setup, audit & other related queries
- Planning the logistics arrangement for each store after reconciliation and managing shortages and GRN properly and informing to accounts department for further processing
- Monitoring the stock level in all the stores
- Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development
- Focusing on all point of activities which includes -sales transactions, tracking customer order and payments, registering sale, and maintaining inventory updates, handling returns and refund, gathering customer data for feedback, SOP adherence
- Maximizing the profit and keep cost low through efficient store operations
- Weekly/Monthly reports related to Sales, Stock position, staffing, best sellers - slow sellers etc
STORE MANAGER
Samarth Lifestyle Pvt. Ltd
New Delhi
07.2008 - 04.2010
- Sales & ensuring budget achievements on daily, weekly, and monthly basis
- Team Management and Ensured standards for quality and customer service are met
- Maintenance of the Store and Visual Merchandising
- Merchandising-Weekly communicated with merchandise category for the movement and replenishment of stock
- Looked after administrative responsibilities, shrinkage control and loss preventions
- Identifying areas for improvement to ascertain the training needs of the team
- Involve in achieving the sales targets of the stores and maintain higher standards of hygiene and quality
- Customer satisfaction by delivering exceptional customer service
- Providing after sales services for complete customer satisfaction.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Managed inventory control, cash control, and store opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Completed point of sale opening and closing procedures.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Assisted with hiring, training and mentoring new staff members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Reported issues to higher management with great detail.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
Scholastics - Retail Management, Sales & Marketing
Annamalai University
B.A. - undefined
H.P. University
Skills
Jeddah (KSA)undefined
Certification
AI Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
AI Certification
05-2023
Sales & Ops Manager
West & South, R&B - Apparel Group
05.2022 - Current
FranklinCovey: Leadership Programmed certified
04-2021
MS Office Expert
06-2020
Area Sales Manager
Landmark Group
04.2015 - 04.2022
Area sales Manager
Chalhoub Group, Traz Distribution India Pvt. Ltd
04.2012 - 08.2015
Area Sales Manager
CHOGORI INDIA RETAIL LTD, Delhi NCR, UP and PUNJAB
04.2010 - 09.2012
STORE MANAGER
Samarth Lifestyle Pvt. Ltd
07.2008 - 04.2010
Scholastics - Retail Management, Sales & Marketing
Annamalai University
B.A. - undefined
H.P. University
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