Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Trainings
Timeline
Manager
Sultan Muhammad Nawaz Bhatti

Sultan Muhammad Nawaz Bhatti

Director of Commercial Services KSA
Jeddah

Summary

Dynamic Director of Commercial Services with a proven record of driving revenue growth, enhancing customer satisfaction, and improving sales, revenue and marketing team’s performance. Strategic planning, and innovative marketing campaigns to increase bookings and brand visibility. I am committed to contributing to the continued success and growth of my next organization.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Director of Commercial Services KSA

Choice Hotels Middle East
11.2022 - Current

· Developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotel.

· Drive the planning and execution of the commercial strategy and activity through supporting the Revenue Management team, Sales, Catering and Events, Marketing, E-commerce, and Public Relations teams, through working effectively with area support teams. F&B commercial activities, shared responsibilities with the F&B Manager, Director of Operations and GM

· Assist in leading all proactive day-to-day sales activities, with a focus on building long-term, value-based customer relationships that enable the achievement of sales objectives.

Cluster Director of Revenue Managment

Radisson Hotel Group
02.2014 - 10.2022


  • Developing revenue strategies via all sources for various segments including Hotel Direct, Internet, OTAs, Wholesalers and Global Distribution Systems (GDS), YOY growth of RGI.
  • Oversee, train & mentor the hotel revenue management team to maximize rooms, meetings, and events revenue by effectively administering revenue optimization techniques, analyzing revenue opportunities, and
  • Preparation of yearly budget, monthly forecast make sure market share is being achieved.
  • Use to look after overall operation of the hotels and conduct daily briefings in the absence of the general manager of the hotel also responsible for all types of activities in the hotel.

Director

Al Esbah Travel and Tours
01.2013 - 02.2014

· Proposing strategies for the development of the travel agency, maintaining the financial account details, facilitating the customers in the booking of tickets and accommodation arrangements

· Managing the travel agency’s work activities and devising new tour and travel plans and packages.

· Liaising with travel partners, including airlines and hotels.

Director of Revenue Management

Le Meridien Hotel
12.2007 - 12.2012
  • Implemented dynamic pricing strategies that responded to real-time market conditions, maximizing profit margins in a competitive environment.
  • Controls rooms inventory, Preparation of yearly budget and monthly forecast, YOY RGI growth.
  • Analyzed historical data to identify patterns and opportunities for improvement, driving continuous process enhancements within the organization.
  • Presented complex financial data clearly and concisely during executive-level meetings, informing stakeholders about key performance metrics and areas requiring strategic attention.
  • Developed annual budgets based on accurate revenue projections, balancing investment priorities with fiscal responsibility.

Revenue Manager

The Westin Hotel and Suite
08.2004 - 11.2007

· Joined as sales manager then transferred to revenue management.

· leading the revenue management meetings, set the strategy to maximize the overall revenue of the hotel.

· Mentor and trained the team to up selling the rooms, prepared LSOPs to meet the job needs.

· Preparation of weekly and 14-day rooms forecast, input and projections at rate strategy.

· Prepare 30-, 60-, and 90-day forecasts, controls rooms inventory, preparation of yearly budget. launching promotion on GDS and online channels as needed.

· Managing the reservation department and group bookings, made sure YOY RGI growth.

Reservation In-charge

Holiday Inn Olaya
11.2003 - 07.2004

· Worked as a reservation in charge for all kinds of daily operations.

· Preparing groups and individual reservations

· Worked on Holidex to update the points and inventories for priority club members.

· I was responsible for maintaining the reservation department.

Front Office Supervisor

Panorama Hotel
04.2002 - 10.2002
  • Coordinated with other departments to resolve any guest issues promptly, ensuring a seamless guest experience from arrival to departure.
  • Enhanced guest satisfaction by efficiently managing front office operations and addressing customer concerns promptly.
  • Trained new front office staff, ensuring thorough understanding of hotel policies and procedures.
  • Developed strong relationships with repeat customers through personalized service and attention to detail in meeting their needs.
  • Organized documents for company communication, travel vouchers, and payment services.

Education

Bachelor of Science - BSC (Hons): Business And Management

University of Derby
Derbyshire - UK
04.2001 -

High School Diploma -

Gulf College of Hospitality & Tourism, Manchester
Gulf College Of Hospitality And Tourism, Bahrain
04.2001 -

Skills

Data-driven forecasting

Certification

CMI Level 5 Certificate in Management and Leadership (UK)The Certificate CMI - UK

Accomplishments

· Won the award “Sultan of Revenue Plan” 2015” received from the Area Support Office in Dubai Completed preopening tasks of revenue managements for 6 properties.

· Highest Package Share 2016 Achieved highest market share for selling packages on Expedia.com in Jeddah

· Best Room Night Share 2016 Achieved highest market share for selling room nights on Expedia.com in Jeddah

· Rookie of Year 2015, Best-selling hotel on expedia.com among the new openings in Jeddah in 2015

· EAME Rate Audit for Revenue Management Conducted by Starwood Hotels & Resorts Through Core Rate Management Team

· 99.80% score 2008 Audit Calendar

· 100 % score 2009 Audit Calendar

· 100% score 2010 Audit Calendar

Trainings

  • Advanced Revenue Optimization Course Next Level:
  • Attended advanced level of revenue management training in Dubai by The Rezidor Hotel Group.
  • Advanced Revenue Optimization Course:
  • Attended advance level of revenue management training in Abu Dhabi by STARWOOD, learned to establish pricing strategies, pricing test, breakeven analysis, building the retail structure.
  • Fabulous forecasting Training.
  • Attended forecast training in Dubai by STARWOOD, I learned how to do forecast and annual budget by using new forecasting tool.
  • BTSM Lanyon Training. Jun 2007
  • Revenue Management and revenue Hub Training. 2006

Timeline

CMI Level 5 Certificate in Management and Leadership (UK)The Certificate CMI - UK

08-2025

Director of Commercial Services KSA

Choice Hotels Middle East
11.2022 - Current

Cluster Director of Revenue Managment

Radisson Hotel Group
02.2014 - 10.2022

Director

Al Esbah Travel and Tours
01.2013 - 02.2014

Director of Revenue Management

Le Meridien Hotel
12.2007 - 12.2012

Revenue Manager

The Westin Hotel and Suite
08.2004 - 11.2007

Reservation In-charge

Holiday Inn Olaya
11.2003 - 07.2004

Front Office Supervisor

Panorama Hotel
04.2002 - 10.2002

Bachelor of Science - BSC (Hons): Business And Management

University of Derby
04.2001 -

High School Diploma -

Gulf College of Hospitality & Tourism, Manchester
04.2001 -
Sultan Muhammad Nawaz BhattiDirector of Commercial Services KSA