Dynamic Director of Commercial Services with a proven record of driving revenue growth, enhancing customer satisfaction, and improving sales, revenue and marketing team’s performance. Strategic planning, and innovative marketing campaigns to increase bookings and brand visibility. I am committed to contributing to the continued success and growth of my next organization.
· Developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotel.
· Drive the planning and execution of the commercial strategy and activity through supporting the Revenue Management team, Sales, Catering and Events, Marketing, E-commerce, and Public Relations teams, through working effectively with area support teams. F&B commercial activities, shared responsibilities with the F&B Manager, Director of Operations and GM
· Assist in leading all proactive day-to-day sales activities, with a focus on building long-term, value-based customer relationships that enable the achievement of sales objectives.
· Proposing strategies for the development of the travel agency, maintaining the financial account details, facilitating the customers in the booking of tickets and accommodation arrangements
· Managing the travel agency’s work activities and devising new tour and travel plans and packages.
· Liaising with travel partners, including airlines and hotels.
· Joined as sales manager then transferred to revenue management.
· leading the revenue management meetings, set the strategy to maximize the overall revenue of the hotel.
· Mentor and trained the team to up selling the rooms, prepared LSOPs to meet the job needs.
· Preparation of weekly and 14-day rooms forecast, input and projections at rate strategy.
· Prepare 30-, 60-, and 90-day forecasts, controls rooms inventory, preparation of yearly budget. launching promotion on GDS and online channels as needed.
· Managing the reservation department and group bookings, made sure YOY RGI growth.
· Worked as a reservation in charge for all kinds of daily operations.
· Preparing groups and individual reservations
· Worked on Holidex to update the points and inventories for priority club members.
· I was responsible for maintaining the reservation department.
Data-driven forecasting
CMI Level 5 Certificate in Management and Leadership (UK)The Certificate CMI - UK
· Won the award “Sultan of Revenue Plan” 2015” received from the Area Support Office in Dubai Completed preopening tasks of revenue managements for 6 properties.
· Highest Package Share 2016 Achieved highest market share for selling packages on Expedia.com in Jeddah
· Best Room Night Share 2016 Achieved highest market share for selling room nights on Expedia.com in Jeddah
· Rookie of Year 2015, Best-selling hotel on expedia.com among the new openings in Jeddah in 2015
· EAME Rate Audit for Revenue Management Conducted by Starwood Hotels & Resorts Through Core Rate Management Team
· 99.80% score 2008 Audit Calendar
· 100 % score 2009 Audit Calendar
· 100% score 2010 Audit Calendar
CMI Level 5 Certificate in Management and Leadership (UK)The Certificate CMI - UK