Sundus Ashraf
Al Khobar,Saudi Arabia
Summary
Accomplished HR professional with expertise in recruitment strategies, talent management, and succession planning. Demonstrates proficiency in performance management, benefits and compensation, and HR staff cost & budget forecasting. Skilled in employee contract negotiation, training and mentoring, strategic forecasting, and budget planning and control. Committed to driving organizational success through effective human resource practices and strategic thinking.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work history
Strategic Business Planning Manager
Al Yamama Trading & Contracting
Dammam, Eastern Province
03.2025 - Current
- Cultivated team synergy with effective communication strategies.
- Engaged stakeholders through regular updates on strategic initiatives and progress reports.
- Drove innovation within the organisation by encouraging creative problem-solving approaches amongst the team members.
- Evaluated performance metrics, providing insights into areas of improvement in the strategy execution plan.
- Enhanced business efficiency by developing strategic plans.
- Implemented continuous improvement methodologies, enhancing overall process efficiency and effectiveness.
- Conducted comprehensive market research for informed decision-making.
- Streamlined processes to improve operational efficiency.
- Reviewed job descriptions periodically, kept them abreast of current roles.
- Oversaw talent acquisition process, secured top industry talents.
- Developed new onboarding program to speed up employee productivity.
- Analysed market data to create competitive compensation and benefits packages.
HR Manager
Dabur Pakistan/ Asian Consumer Care Pakistan Pvt Ltd
Karachi, Sindh
01.2021 - 03.2025
- Lead the development of HR budgets and manpower forecasts in strategic alignment with executive leadership, including the CFO and CEO.
- Monthly Payroll Management
- Serve as a link between management and employee
- Assisted in succession planning to ensure business continuity.
- Oversaw talent acquisition process, secured top industry talents.
- Conducted regular performance evaluations, identified areas of improvement.
- Reviewed job descriptions periodically, kept them abreast of current roles.
- Fostered a diverse and inclusive work culture by promoting equal opportunities.
- Maintained open communication channels with employees, fostered trust within teams.
- Liaised with department managers to identify staffing needs.
- Collaborated closely with senior leadership team on strategic HR decisions.
- Developed new onboarding programme to speed up employee productivity.
- Updated company's HRIS system to optimise data access and reporting capabilities.
- Performed exit interviews, gaining useful insights to improve employee retention rates.
- Developed bonus and incentive programmes to drive employee performance.
HR Lead
SmollanPakistan
Karachi, Sindh
04.2019 - 12.2020
- Heading HR function for Pakistan Tobacco Company's brand ambassador program
- Developing and implementing local HR Strategy aligned with the Global HR Strategy
- Directed onboarding and training for new employees
- Strengthened operational efficiencies and traceability by developing organizational filing systems for confidential employee records and reports.
- Succession Planning through development plans for Top Talent
- Build a structure of +2000 employees in a period of one month
- Worked as an effective team member while contributing to local and regional HR projects.
- Streamlined HR efficiencies, coordinated new hire orientations, and provided onboarding and induction for new employees.
- Educated management on successful policy implementation and enforcement actions to prevent employee legal entanglements.
- Introduced flexible work arrangements, increasing job satisfaction among employees.
- Diligently maintained HR database ensuring data accuracy,.
Human Resource Manager
Nueplex Cinemas
Karachi, Sindh
08.2018 - 03.2019
- Manage operations of HR / Admin departments to ensure compliance with company policies.
- Provide required support to all functions in their functional needs, including managing staff affairs, day-to-day operations, and monitoring HR trends like employee turnover, compensation, training sessions, etc.
- Developing and implementing HR strategies and initiatives aligned with the overall business strategy
- Managing the recruitment and selection process at all levels
- Managing mass recruitment and downsizing.
- Bridge management and employee relations by addressing demands, grievances, or other issues
- Develop and monitor overall HR strategies, systems, tactics, and procedures across the organization.
- Ensure legal compliance throughout human resource management
- Overseeing exit interviews
Assistant Manager Operations
HRSI· Human ResourceSolutionInternational
Karachi, Sindh
08.2017 - 07.2018
- Managing end-to-end recruitment process for MNC and local clients
- Updating Data, attendance, leave management, overtime & other expenses
- HR processing of employees' benefits i.e, Insurance, Bank, and other HR processing
- Monthly meetings with the client on last month's review and future Planning
- Managing employee discipline and other action processing and letter issuance.
- Preparation of monthly reports like EOBI, ESSI, Educational CESS and income tax.
- Drafting HR-related policies in accordance with company policies and client requirements
- Conduction of employee engagement sessions.
- Final Settlements of employees
Assistant Manager Executive Search
HRSI· Human ResourceSolutionInternational
Karachi, Sindh
06.2016 - 11.2017
- Lead, manage, and carry out Executive Search/Talent Acquisition projects for various Multinational and National companies as their preferred HR Business Partner for Talent Acquisition. Specialized industries included:
- FMCG's
- Pharmaceuticals
- Engineering and Oil
- Manufacturing
- BPO & Financial institutes
- Manage strong relationships with clients and candidates
- Streamline SOPs and develop processes to improve the overall performance and delivery of the Executive Search function.
- Facilitating clients in developing remuneration offers and benchmarking remuneration scales for positions that may have been recently developed or for clients who are new to the local market.
- Create comprehensive job descriptions based on client specifications to be used to present to candidates and to post to different recruitment mediums.
- Conducted Talent Mapping activities of key industry position
- Achieving quarterly targets of 540k.
Executive Search Consultant
HRSI· Human ResourceSolutionInternational
Karachi, Sindh
06.2015 - 05.2016
- Responsible for executive search and placement for national and multinational clients.
- Outlined candidate reviews based on suitability for the required role/organization
- Conducted Talent Mapping activities for key industry positions
- Developed Talent pools and maintained candidate profiling and assessment record
- Client Portfolio: Financial Institute, BPO service provider, Banks, Etc
HR Research Officer
HRSI· Human ResourceSolutionInternational
Karachi, Sindh
11.2014 - 05.2015
- Assist the Group Manager in the whole recruitment and selection process.
- Writing research reports on Pakistan's best multinational organizations and SME industry using a wide range of research methodologies.
- Resource mapping for Top 5 Pharma, FMCG, and Telecom industries at all levels
- Selecting the best potential candidates and writing confidential reports to the Group Manager regarding 4-5 shortlisted candidates.
Education
Master of BusinessAdministration - Human Resource
Iqra University
Pakistan 01.2013 - 07.2014
Bachelor of BusinessAdministration -
Iqra University
Pakistan 08.2008 - 12.2012
Skills
- Recruitment Strategies
- Talent Management
- Succession Planning
- Performance Management
- Benefits and Compensation
- HR Staff Cost & Budget Forecasting
- Microsoft Office Proficiency
- Employee Contract Negotiation
- Training and Mentoring
- Strategic forecasting
- Budget planning and control
Personal Information
Title: Human Resource
Affiliations
- Padel Tennis
- Cycling
Timeline
Strategic Business Planning Manager
Al Yamama Trading & Contracting
03.2025 - Current
HR Manager
Dabur Pakistan/ Asian Consumer Care Pakistan Pvt Ltd
01.2021 - 03.2025
HR Lead
SmollanPakistan
04.2019 - 12.2020
Human Resource Manager
Nueplex Cinemas
08.2018 - 03.2019
Assistant Manager Operations
HRSI· Human ResourceSolutionInternational
08.2017 - 07.2018
Assistant Manager Executive Search
HRSI· Human ResourceSolutionInternational
06.2016 - 11.2017
Executive Search Consultant
HRSI· Human ResourceSolutionInternational
06.2015 - 05.2016
HR Research Officer
HRSI· Human ResourceSolutionInternational
11.2014 - 05.2015
Master of BusinessAdministration - Human Resource
Iqra University
01.2013 - 07.2014
Bachelor of BusinessAdministration -
Iqra University
08.2008 - 12.2012
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