Overview
Work history
Education
Skills
Languages
Certification
Projects
Timeline
Generic

Syed Hamza Safeer

Riyadh,Saudi Arabia

Overview

3
3
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work history

Assistant brand manager

Father and Sons
Karachi, Pakistan
01.2024 - 12.2024
  • Drove 9.8% in-market sales growth by launching new Stevia category for consumer group
  • Developed and executed a comprehensive TV campaign for Sucral, leading to a 5% offtake of the brand
    Coordinated with the trade team and formulated trade offers which resulted in the ever-highest sales in September contributing to the quarter’s 100% target achievement
  • Created effective trade tools to enhance brand visibility, resulting in 100% target achievement in the modern trade segment
  • Maintained a 2-month stock cover in every region and mitigated out-of-stock situations ensuring a robust supply
  • Identified production cycle bottlenecks and proposed solutions, reducing cycle time by 20% and improving overall operational efficiency.
  • Achieved 102% in-market FY 24-25 through effective ATL and BTL marketing campaigns and smooth inventory management.
  • Directed merchandising strategies to enhance brand visibility and maintain brand integrity in LMT and IMT.

International independent business consultant

X-Culture
Kara, Pakistan
08.2023 - 12.2023
  • Conducted in-depth competition analysis and market research, focusing on international target markets and consumer behavior trends to shape marketing strategies.
  • Developed comprehensive international market expansion strategies, including recommendations on marketing and promotion tailored to US market.
  • Provided strategic recommendations on optimal market entry modes, ensuring alignment with marketing goals and brand positioning.
  • Worked on adapting products to suit new international markets, ensuring consistency with local consumer needs and preferences.
  • Led marketing project initiatives within global virtual teams, overseeing timelines, task delegation, and the coordination of cross-functional efforts.

Pharma associate

Sanofi
Karachi, Pakistan
01.2022 - 08.2022
  • Executed diverse marketing activities including CME events, conferences, and campaigns.
  • Driving brand awareness and market penetration.
  • Built and maintained strong relationships with key clients to ensure satisfaction and repeat business.
  • Use data and insights to forecast sales.
  • Collected and analyzed feedback from healthcare professionals and patients to continuously improve the availability of products

Education

Master of Business Administration - Sales and Marketing

Institute of Business Administration
Karachi/Pakistan
08.2022 - 11.2024

Doctor of Pharmacy - Pharmacy

University of Karachi
Karachi/Pakistan
01.2016 - 12.2020

Skills

  • New brand strategy
  • Content creation
  • Market analysis
  • Brand positioning
  • Product Marketing
  • Inventory management

Languages

English
Advanced

Certification

Digital Transformation – Coursera (Dec 2023)

Projects

E-commerce Development -Semester end Project (2024)

  • Developed a Shopify website and Daraz store, launched social media pages, ran Meta ads.

Financial Model- Semester end Project (2024) 

  • Developed a comprehensive financial model for a startup, including detailed forecasting and covering all financial aspects to ensure robust financial planning.

Trade Marketing Plan – Semester End Project (2023)

  • Developed trade marketing plan for a pseudo-NPD (CHAAT delight) based on real market research. The plan included a route to market, channel strategy, and trader engagement plan.

ATL and BTL Plan – Semester End Project (2023)

  • Developed brand brief, video Ad, media buying plan, social media plan, and BTL activity for a pseudo liquid detergent, based on real market research

Timeline

Assistant brand manager

Father and Sons
01.2024 - 12.2024

International independent business consultant

X-Culture
08.2023 - 12.2023

Master of Business Administration - Sales and Marketing

Institute of Business Administration
08.2022 - 11.2024

Pharma associate

Sanofi
01.2022 - 08.2022

Doctor of Pharmacy - Pharmacy

University of Karachi
01.2016 - 12.2020

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Syed Hamza Safeer