Syed Mohammed Afroz
Director B2B Business
Jeddah,Mecca
Summary
Professional
Summary&
Expertise
Dynamic, versatile, and results-oriented professional with 22 years of B2B Business development and
product management experience. Proven track record in leading B2B operations at a director level,
exceeding targets, and driving sales growth. Expertise in managing high-performing teams, cultivating
client relationships, and developing new partners & products. Directly managed relationships with major
clients including ARAMCO, Neom, Red Sea, STC, Qiddiya, and MOI, collaborating closely with top
consultants like Dar Zuhair Fayez and Parsons. Agile, adaptable, and adept at strategic direction.
Reporting directly to LG Saudi CEO and RHQ President. individuals.
Developed strategic partnerships with leading brands such as APC and 3Com.
Launched the proprietary brand, ANNATEC, revolutionizing the IT market with innovative solutions for
customers and partners.
Oversaw operations, sales, and purchases both locally and internationally.
Responsible for vendor agreements, profit and loss management, and ensuring business profitability.
Fostered a culture of excellence and collaboration, significantly contributing to market share and
revenue growth.
Cultivated and maintained direct relationships with major clients and stakeholders, enhancing
business development and customer satisfaction.
Coordinated with key partners and customers to deliver product training and support.
Leadership
Business Development
Strategic planning
CRM systems
Product management
Communication
Team Management
Client Relationship Management
Market Analysis
Negotiation
Go-to-Market (GTM) Strategy
Decision making & Problem Solving
Overview
23
23
years of professional experience
Work History
Vertical Business Head/Product Manager/Team Leader/B2B Manager
LG Electronics Saudi Arabia LLC
02.2010 - Current
- Lead and manage B2B sales team, driving business development, client acquisition, and relationship management
- Develop and implement strategic plans to expand market presence and achieve revenue targets
- Foster culture of excellence and continuous improvement, collaborating with cross-functional teams
- Define product vision, strategy, and roadmap
- Prioritize market/customer requirements
- Research and analyze market trends, demographics, and competitor products to inform strategies
- Develop GTM plans for verticals
- Evaluate emerging technologies and prepare NPI plans
- Built key client relationships, resulting in long-term partnerships and increased satisfaction
- Successfully penetrated new markets and expanded our customer base
- Provided leadership and guidance to sales team, conducting regular performance evaluations
- Vertical Business Management:
- Identified and targeted key vertical markets, securing B2B projects across multiple verticals
- Established strong relationships with decision-makers and influencers within target verticals
- Led cross-functional teams in crafting compelling proposals tailored to client requirements
- Implemented effective sales and negotiation strategies, resulting in successful deal closures
- Collaborated with product development teams to customize solutions for specific vertical applications
- Provided strategic guidance to optimize focus and efforts in targeting B2B projects.
SCM Analyst
- Planned and implemented supply chain strategy, collaborating with sales, operations, and customer service
- Suggested solutions for process improvements and identified process bottlenecks
- Worked with finance, sales, marketing, and manufacturing to determine the best vendors and distributors.
Business Head
EMAX, Group IT Products
Land Mark
01.2008 - 01.2010
- Managed IT products business for a newly established company, overseeing product selection, vendor negotiations, and inventory management
- Developed and executed category strategies to maximize sales and profitability, building strong relationships with vendors and suppliers
- Analyzed market trends and customer preferences to inform product assortment and promotional activities, ensuring competitive pricing and exclusive deals
- Spearheaded sales and promotional campaigns to drive product visibility and increase market share in the retail sector
- Conducted product management and go-to-market activities, including product training for the sales team and key partners
- Collaborated with marketing and sales teams to plan and execute effective product launches and promotional strategies
- Monitored category performance and implemented corrective actions to optimize sales and profitability
- Enhanced customer experience through tailored product offerings and superior customer service.
Mastec Business Development Manager
09.2001 - 12.2007
- Spearheaded the company's growth, transforming it into one of the top 10 distributors of IT products and solutions in Saudi Arabia.
Education
Level 3 Certification (LED /HTV & MNT) Product Management Training in RHQ Dubai (2014) G3 Promotion - undefined
till 2023
HIPO (High Potential Employee) Training in HQ Korea - undefined
Dr. Br Ambedkar University
2015
Bachelor's Degree (B,Com) - Computers Hardware Engineering
Hi-Tech college of Electronics, University of Pennsylvania
Accomplishments
- Https://www.coursera.org/account/accomplishments/certificate/RV7C2W2AY4YF
- Launched LG B2B Business: Initiated LG's B2B business in 2010, achieving significant market share and growth by 2013
- Built a strong team and developed System Integrator (SI) partners
- Market Leadership: Secured the No
- 1 market position in Monitor Signages and CTV by 2014 through the successful completion of key projects
- Expanding Partnerships: Onboarded over 300 SI partners and 20 direct partners, fostering strong collaborations and significantly expanding business reach
- Key Project Awards: Awarded and executed mega projects including Dariya, King Abdulaziz
- International Airport Jeddah, Aramco Medra, Neom, Red Sea, and MAAD Tower Clock Tower Places project and many more
- Dominant QSR Market Position: Achieved an 80% market share in the QSR business, serving major brands such as KFC, Burger King, and Herfy Dr Café, many known Brands as well as local chains
- Industry Leadership: Maintained leading market share in Monitor Signages and Hotel TV sectors
- Top Performer in MENA: Recognized as the No.1 B2B Team in MENA for outstanding contributions to
- ID Business
- Sales Leader of the Year: Awarded in 2011 for exceptional performance and leadership
- High-Value Contracts: Successfully negotiated significant contracts with major clients, driving revenue growth
- Consistent Excellence: Rated "Significant Above Target" from 2010-2019 and "Above Target" from 2020-2023
- For executing various mega projects and leading the best B2B team in the MEA region
- Change Agent: Honored with the 2018 Change Agent Award by the company HR Director for enhancing the working environment
- Professional Cricket Player: Represented the National Team
- ICC Level 1 Coach
- Guinness World Record certificate 2018
Timeline
Vertical Business Head/Product Manager/Team Leader/B2B Manager
LG Electronics Saudi Arabia LLC
02.2010 - Current
Business Head
EMAX, Group IT Products
01.2008 - 01.2010
Mastec Business Development Manager
09.2001 - 12.2007
SCM Analyst
Level 3 Certification (LED /HTV & MNT) Product Management Training in RHQ Dubai (2014) G3 Promotion - undefined
HIPO (High Potential Employee) Training in HQ Korea - undefined
Dr. Br Ambedkar University
Bachelor's Degree (B,Com) - Computers Hardware Engineering
Hi-Tech college of Electronics, University of Pennsylvania
Skills
Operations management
Project management
Business planning
Business development
Supplies inventory
Corporate communications
Budget development
Human resources management
Sales forecasting
Budget administration
E-commerce strategy
Innovation management
Profit improvement
Client relationships management
Organizational design
Organizational development
Customer acquisition
Partnership development
Contract negotiation
Consultative sales
Market planning
International business
Prospect development
System improvement
Sales strategy optimization
Positive attitude
Teamwork
Teamwork and collaboration
Customer service
Problem-solving
Time management
Attention to detail
Problem-solving abilities
Multitasking
Multitasking Abilities
Reliability
Excellent communication
Computer skills
Organizational skills
Team collaboration
Team leadership
Active listening
Effective communication
Adaptability and flexibility
Verbal and written communication
Decision-making
Problem resolution
Relationship building
Customer relations
Team building
Professional and courteous
Task prioritization
Work Planning and Prioritization
Scheduling and coordinating
Interpersonal skills
Managing operations and efficiency
Self motivation
Customer relationship management
Analytical thinking
Conflict resolution
Hiring and training
Employee training
Recruitment and hiring
Training and development
Goal setting
Team development
Professionalism
Good judgment
Staff management
Interpersonal communication
Task delegation
Quality control
Documentation and reporting
Complex Problem-solving
Strategic planning
Negotiation and conflict resolution
Employee coaching and mentoring
Schedule management
Sales strategy
Staff training
MS office
Time management abilities
Continuous improvement
Adaptability
Written communication
Business analysis
Talent acquisition
Crisis management
Data analysis
Employee development
Interpersonal relations
Staff development
Profit and loss management
Risk management
Performance evaluation
Project planning
Emergency response
Professional demeanor
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