Taif Alshammri
Riyadh,Riyadh Region
Summary
Advertising and marketing professional knowledgeable about consumer preferences and patterns. Thorough in tracking market trends, competitor activities and consumer behaviour to create highly successful campaigns. Experienced across industries and channels.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Marketing officer
Alsabaan
Riyadh, Riyadh Region
01.2024 - Current
- Engaged key audiences via social media channels using content generation and channel management.
- Researched competitors and demographics to compare and assess best marketing techniques.
- Participated in department meetings to discuss new ideas for upcoming projects.
- Collected and analysed data to provide direction to marketing managers for projects.
- Attended marketing events and conferences to raise brand awareness.
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Selected advertising sites and media channels ideal and compatible with brand.
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
- Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
- Executed marketing campaigns to promote brand visibility and drive engagement.
- Oversaw development and execution of multi-channel marketing campaigns to drive growth.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
Assistant teacher
Imam Muhammad ibn Saud Islamic University.
Riyadh, Riyadh Region
02.2022 - Current
- Helped students to achieve target grades through continuous curricular support and motivation.
- Offered holistic student support to build social, emotional and educational growth.
- Signposted additional learning resources to increase students' subject passion.
- Maintained good knowledge of current topics to provide helpful, informative student guidance.
- Set up class room displays to increase visual engagement with key topics.
- Created engaging resources to explain key concepts and improve pupil understanding of curriculum topics.
- Delivered learning support on remote basis through Zoom and Google Classroom.
Marketing manager
Season
Riyadh, Riyadh Region
02.2023 - 01.2024
- Produced promotional materials with creative copywriting and photo editing skills.
- Launched new products and expanded into new markets with exceptional project planning.
- Developed targeted Facebook and Google Ads campaigns.
- Oversaw multi-channel lead generation campaigns with HubSpot.
- Developed impactful brand and style guides.
- Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
- Managed 17m+ marketing budgets.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
- Motivated 13 + staff to exceed growth and revenue targets.
- Supervised all marketing and planning activities to achieve company goals.
- Advised on marketing strategy with strong industry knowledge.
Creative manager
Feather
Riyadh, Riyadh Region
05.2022 - 01.2023
- Participated in pitches and proposals, showcasing creative vision to potential clients.
- Established relationships with freelance creatives to expand creative resources.
- Translated brand messaging into visually compelling and cohesive design elements.
- Collaborated with clients to understand their vision and integrated feedback into design processes.
- Led brainstorming sessions to generate creative ideas and solutions for marketing initiatives.
- Delivered client presentations to communicate and sell creative concepts effectively.
- Managed creative budgets and resources efficiently to optimise project delivery.
- Mentored and coached creative teams, fostering culture of continuous learning and growth.
- Coordinated cross-functional collaboration to execute innovative design concepts and campaigns.
- Reviewed and provided constructive feedback on creative work, guiding team members towards excellence.
- Oversaw production of multimedia content, maintaining high standards of creativity and quality.
- Conceptualised and directed creative strategies for diverse projects in alignment with brand objectives.
- Supervised and evaluated employee performance, providing construction feedback and identifying staff talent.
- Controlled expenses, advising on efficient use of resources to minimise unnecessary costs.
Marketing manager
Balsam
Riyadh, Riyadh Region
03.2021 - 12.2022
- Analysed customer data and campaign performance to drive improvements.
- Produced promotional materials with creative copywriting and photo editing skills.
- Launched new products and expanded into new markets with exceptional project planning.
- Developed targeted Facebook and Google Ads campaigns.
- Oversaw multi-channel lead generation campaigns with HubSpot.
- Delivered sales pitches and presentations to high-profile clients.
- Developed impactful brand and style guides.
- Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
- Managed 20m+ marketing budgets.
- Designed TV and print advertising campaigns.
Sales specialist
Bank Riyadh
Riyadh, Riyadh Region
08.2020 - 01.2021
- Exceeded monthly revenue targets through managing and maintaining high-value clients.
- Tracked competitions, current market and consumer buying trends to develop marketing plans and strategies.
- Partnered with marketing teams to develop product pitches for boosting sales.
- Cold called prospective clients to secure in-person appointments and pitches.
- Built rapport with customers and made suggestions to upsell products and achieve sales goals.
- Trained and educated new staff in sales techniques and product knowledge.
Education
Bachelor's degree - Advertising and marketing communication
Imam Muhammad ibn Saud Islamic University.
Riyadh, Riyadh Region 04.2016 - 05.2020
Skills
- WordPress
- Adobe Premiere Pro
- Instagram account management
- Google Ads
- Marketing strategy development
- MailChimp
- Sales strategy familiarity
- Promotions planning skills
- Copywriting abilities
- Campaign development experience
- Graphic design proficiency
Languages
English
Intermediate
Timeline
Marketing officer
Alsabaan
01.2024 - Current
Marketing manager
Season
02.2023 - 01.2024
Creative manager
Feather
05.2022 - 01.2023
Assistant teacher
Imam Muhammad ibn Saud Islamic University.
02.2022 - Current
Marketing manager
Balsam
03.2021 - 12.2022
Sales specialist
Bank Riyadh
08.2020 - 01.2021
Bachelor's degree - Advertising and marketing communication
Imam Muhammad ibn Saud Islamic University.
04.2016 - 05.2020
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