Tala Bashawry
E-COMMERCE CX/UX SPECIALIST
Jeddah
Summary
Highly motivated UX Specialist, with a demonstrated history in digital innovation, specialized in Customer Experience and digital transformation through content creation and and User experience research and design.
Overview
2
2
Certifications
5
5
years of post-secondary education
5
5
years of professional experience
Work History
Senior E-commerce UX Specialist
Nahdi Medical Company
Jeddah, Saudi Arabia
01.2020 - Current
- Collaborate with developers to create digital solutions for Nahdi Online website and mobile application.
- Produce UX solutions through wireframes, visual and graphic designs, workflow diagrams, and prototypes for digital products.
- Evaluate Nahdi digital products through conducting UX studies and analysis on Nahdi’s key demographics using surveys, workshops, and IDIs.
- Applying a User centric design and conducting usability studies to incorporate results in design decisions in Nahdi’s digital products.
Senior E-Commerce Content Specialist
Nahdi Medical Company
Jeddah, Saudi Arabia
08.2018 - 01.2020
- Developing and implementing an e-commerce content strategy to improve website SEO and conversion rate.
- Managing all online activity in relation to content creation, sales driven by content, conversion and reporting
- Managing marketing campaigns and activations on website and mobile application.
- Developing and maintaining a content calendar and overseeing all website uploads and content.
Cultural Insights & Localization Ambassador
Snap Inc.
Remote
02.2018 - 11.2018
- Edited and distributed localized content for Snapchat users in Middle Eastern markets (Mainly Saudi Arabia & UAE).
- Closely analyzed user behavior and content consumption to detect poplar trends in the region, and utilized them to ensure proper content distribution for users in the market
- Increased user engagement within the market in terms of content consumption by 20% in Q2 and Q3.
Social Media Specialist (Part-time)
Offstream Entertainment
Sherman Oaks, California
06.2018 - 09.2018
- Monitored social media channels to ensure appropriate information flow.
- Employed tactics to ensure increased participation in conversations on social media.
- Created bi-weekly social media progress reports.
Account Executive
77 Media
Jeddah, Saudi Arabia
02.2018 - 08.2018
- Developed monthly content calendars for clients such as IKEA & Effat University.
- Generated monthly reports, competitive analysis, and manual Social listening reports.
- Lead the execution of brand digital campaigns
Content Editor / "Snap Map" Development Assistant
Snap Inc.
Venice, California
03.2017 - 11.2017
- Worked closely with the engineering team to develop and update the "Snap Map" feature by aggregating and categorizing popular locations and events in the region.
- Assisted the international growth team to penetrate the Saudi market by producing and distributing on average 20 localized stories per week.
Digital Marketing & Media Relations Associate
Syft Inc.
Los Angeles, California
09.2016 - 03.2017
- Developed a content strategy campaign that increased user engagement & retention rates.
- Facilitated & streamlined multiple sponsorships between social media influencers and brand names including; CORE Water, Harmless Harvest, Dole, and Flex Watches.
- Supported the marketing team on creative social campaigns to support digital cross-promotion efforts.
Education
BBA - Business Management
Woodbury University
Burbank, California 01.2012 - 08.2016
Skills
Visual Communcaition
Honors & Awards
- Nahdi CEO Award 2019
- Woodbury School of Business Dean's List 2012-2016
- Woodbury's President's List Spring/ Fall 2015
- Awarded membership to Delta Mu Delta honor society.
Certification
User experience design - Misk Academy/General assembly
Timeline
Emotional Intelligence and Stress Management - Leap to Success
07-2020
Senior E-commerce UX Specialist
Nahdi Medical Company
01.2020 - Current
User experience design - Misk Academy/General assembly
12-2019
Senior E-Commerce Content Specialist
Nahdi Medical Company
08.2018 - 01.2020
Social Media Specialist (Part-time)
Offstream Entertainment
06.2018 - 09.2018
Cultural Insights & Localization Ambassador
Snap Inc.
02.2018 - 11.2018
Account Executive
77 Media
02.2018 - 08.2018
Content Editor / "Snap Map" Development Assistant
Snap Inc.
03.2017 - 11.2017
Digital Marketing & Media Relations Associate
Syft Inc.
09.2016 - 03.2017
BBA - Business Management
Woodbury University
01.2012 - 08.2016
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