Tala Iraqi
Saudi
Summary
Trade Marketing Category Manager with experience across FMCG brands in Saudi Arabia. Skilled in planning, execution, and cross-functional collaboration across modern trade, traditional trade, and e-commerce. Focused on driving growth, optimizing trade investments, and delivering strong in-market execution.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Trade Marketing Category Manager
IATCO
Jeddah
01.2025 - Current
- Lead trade marketing activities for 4 key FMCG brands, overseeing planning, budgets, and performance.
- Ensure tailored strategies per category and brand positioning.
- Act as the main point of contact for respective brand principals.
- Collaborate cross-functionally with Sales, Supply Chain, and Finance to align forecasts, pricing, stock availability, and trade investments.
- Coordinate internally to ensure smooth execution of launches, promotions, and customer requirements.
Trade Marketing
L’Oréal
Jeddah
11.2023 - 12.2024
• Implemented and measured trade marketing programs to drive sales and productivity.
• Managed branding projects, launch events, and sell-out activations.
• Coordinated communication materials and in-store initiatives.
Brand Management
Procter & Gamble
Jeddah
02.2023 - 07.2023
- Analyzed data and presented insights to support brand decisions.
- Executed 360° plans and supported social media and event calendars.
- Collaborated with cross-functional teams and external partners.
Education
Bachelor of Science - Marketing
Effat University
Jeddah, Saudi Arabia06.2023
High School Diploma -
Al-Yusr International School
Jeddah, Saudia Arabia05.2019
MBA - General Studies
University of Buisness And Technology
Jeddah, Saudi 09.2025 - 02.2026
Skills
Trade marketing strategy & execution
Data analysis (Power BI, Excel, Nielsen)
Budget management & ROI tracking
Cross-functional collaboration
Communication & presentation
Languages
Arabic
First Language
English
Proficient
C2
French
Beginner
A1
Certification
Certificates:
- Edox Training Institute: Power BI (9/2024)
- Edox Training Institute: Excel (9/2024)
- Edox Training Institute: Public Speaking (10/2024)
- Coursera: Initiating and Planning Ptojects(3/2023)
- Coursera: Leading Teams (10/2022)
- Coursera: Effective Problem Solving and Decision-Making. (10/2022)
- Coursera: Strategy Formulation. (2/2022)
- Coursera: Sales and CRM Overview (11/2021)
- Coursera: Branding and Customer Experience (11/2021)
- EMarketing Institute: Social Media Marketing (9/2021)
- EMarketing Institute: E-Commerce (9/2021)
Awards & Accomplishments
- Best Marketing Activation L’Oréal Professional Products. (2024)
- Dissertation research was nominated in the 4th undergraduate research forum. (2023)
- Marketing department representative at Effat University. (2022-2023)
- Passed A1 French exam. (2018)
Volunteer
- Helped Saudi Food Bank in packing food for low-income families.(2024)
- Raised money for the Orphans at a bake sale. (2019)
- helped in making an event for children at the down syndrome school. (2017)
- Completed 100 hours of community service. (2016-2019)
Timeline
MBA - General Studies
University of Buisness And Technology
09.2025 - 02.2026
Trade Marketing Category Manager
IATCO
01.2025 - Current
Trade Marketing
L’Oréal
11.2023 - 12.2024
Brand Management
Procter & Gamble
02.2023 - 07.2023
Bachelor of Science - Marketing
Effat University
High School Diploma -
Al-Yusr International School