Summary
Overview
Work History
Education
Skills
Websites
Certification
Projects Achievements
Keywords
Timeline
Generic

TALAL SHOLY

Riyadh

Summary

Business Development and Account Management professional with 5+ years in music, entertainment, and large-scale events. Experienced in building pipelines, managing enterprise accounts, negotiating partnerships, and delivering complex projects on time and within budget. Strong stakeholder management, vendor coordination, and operations leadership. Comfortable with CRM-driven workflows, OKRs/KPIs, and reporting.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Business Developer & Account Manager

Rotana Music Group
Riyadh
04.2023 - 05.2025
  • Built and managed B2B pipelines and strategic accounts across labels, platforms, and event partners; owned end-to-end account growth and communications.
  • Developed concert portfolios for Class A artists; secured executive and government approvals to meet go-to-market timelines.
  • Artist Project Manager for MDLBeast Soundstorm 2024; coordinated operations for Abdulmajid Abdullah, Majid Almuhandes, and Miami Band across a festival serving 50,000+ attendees with zero critical incidents.
  • Led communications for the CMS Digitization Project, driving archival conversion of music and waiver content; aligned legal, content, and tech stakeholders to deliver milestones.
  • Managed Miami Band's participation at Formula E 2025 (scheduling, logistics, artist relations, vendor coordination); delivered on-time, on-budget activation.
  • Cultivated relationships with Apple Music, Spotify, and MDLBeast; enabled co-marketing, releases, and brand collaborations; tracked results in CRM.

Head of Projects - Operations & Development (HOD)

UnityEvents
Riyadh
04.2022 - 04.2023
  • Led business development and proposals to win LuxuryKSA, MDLBeast, Ministry of Sports, and Saudi E-sports Authority.
  • Defined brand positioning and portfolio strategy; created SOPs to scale premium event delivery.
  • Directed multi-project operations (planning, budgeting, staffing, vendor procurement, on-site execution); ensured scope, schedule, and quality adherence.

Projects Lead

EventLab (Contract)
09.2021 - 04.2022
  • Managed mega-events: MDLBeast Soundstorm 2021, Formula 1 (2021 and 2022), XP Music Conference 2021, World Defense Show 2022.
  • Oversaw crowd operations, staffing, recruitment, training, and vendor coordination for high-capacity venues; implemented HSE and risk controls.
  • Produced status reports and post-event analyses for senior stakeholders.

Education

Bachelor of Arts - Business Studies & Finance

The Open University
01.2022

Skills

  • Pipeline management
  • Prospecting
  • Lead qualification
  • Solution selling
  • Negotiation
  • Pricing
  • Proposals
  • RFP/RFQ responses
  • Contract management
  • Renewals
  • Upsell/cross-sell
  • Account planning
  • Quota alignment
  • Forecasting
  • Stakeholder management
  • Executive communication
  • Channel/partner management
  • GTM planning
  • MoUs
  • SLAs
  • Compliance
  • Event planning and execution
  • Vendor management
  • Budgeting
  • Procurement
  • Logistics
  • Scheduling
  • SOPs
  • Risk management
  • HSE compliance
  • Crowd management
  • Project management

Certification

  • Lean Six Sigma Black Belt, 0931/2020
  • Music Business, Berklee College of Music
  • YouTube Music Certification

Projects Achievements

  • Delivered operational frameworks for events serving 50,000+ attendees with zero critical incidents.
  • Supported RFP/RFQ responses, SOW drafting, MoUs/SLAs, and compliance for wins with government entities and global brands.
  • Strengthened relationships with global streaming platforms to drive collaborative marketing and releases; improved cadence of partner campaigns via structured account plans.

Keywords

  • Business development
  • Account management
  • Enterprise accounts
  • Partnerships
  • Pipeline management
  • Prospecting
  • Negotiation
  • Proposals (RFP/RFQ)
  • Pricing
  • Contract management
  • Renewals (upsell/cross-sell)
  • Forecasting & quota
  • Stakeholder management
  • Project management
  • GTM strategy
  • CRM
  • Salesforce
  • HubSpot
  • OKRs & KPIs

Timeline

Senior Business Developer & Account Manager

Rotana Music Group
04.2023 - 05.2025

Head of Projects - Operations & Development (HOD)

UnityEvents
04.2022 - 04.2023

Projects Lead

EventLab (Contract)
09.2021 - 04.2022

Bachelor of Arts - Business Studies & Finance

The Open University

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