Summary
Overview
Work history
Education
Skills
Accomplishments
Languages
Timeline
Strengths
Generic
Tamer Abu Elhassan

Tamer Abu Elhassan

Riyadh ,Saudi Arabia

Summary

With more than 20 years of experience in the healthcare and life science industry. As a skilled business head, I have worked with various segments such as pharma, private hospitals, ministry of Health clusters, and insurance companies. I have a proven track record of providing strategic, commercial, operational insights and different solutions to my clients in the healthcare sector. Throughout my career, I have successfully achieved both short and long-term business goals that have maximized the return on investment of the business. I have accomplished this through promoting and developing the company's brand, finding new business opportunities, building strong relationships with clients, suppliers, and stakeholders, creating business plans and strategies to improve overall business revenue, and conducting market analysis and research. My passion for driving growth and innovation, combined with excellent communication, collaboration, and skillsets enables me to consistently deliver excellence and satisfaction to my clients and partners. I am confident in my abilities to exceed expectations and deliver exceptional results. I am committed to achieving the best possible outcomes for my clients and partners and strive to be the best in my field.

Overview

20
20
years of professional experience

Work history

Commercial & Engagement Lead - HCLS - MEASA Region

Frost and Sullivan
Riyadh, Saudi Arabia
04.2023 - Current
  • Leading Commercial Business Development and Customer Engagement at Frost and Sullivan, specializing in Healthcare and Life Science sector
  • Covering MEASA region, collaborating with healthcare clients from different segments such as MOH, corporates, laboratories, pharmaceuticals, buyers, and providers
  • Providing consulting and advisory services, as well as developing go-to-market strategies that can help clients grow their businesses, increase market share, and achieve higher ROI.
  • Managing of different marketing campaigns through different social media channels for better customer retention and engagement in collaboration with marketing department and developers.

Results:

  • Negotiated and closed short and long life-cycle commercial agreements, successfully securing over 20 acquisitions.

Country Commercial & Operation Lead- Patient Engagement

TVM Capital Life Science GCC
Riyadh, Saudi Arabia
09.2020 - 04.2023
  • Deliver high-quality healthcare services to patients in different therapy areas and work closely with pharmaceutical companies within GCC,
  • Designing and implementing innovative patient support programs and disease management programs enabled by various customized digital solutions for better outcomes of medications and to enhance patients' journey experience through different diseases' life cycles.

Results:

  • Successfully managed and operated commercial projects valued at over $8,500,000.

Commercial Manager (Pharma Marketing)

Caduceus Lane MENA
Riyadh, Saudi Arabia
01.2019 - 09.2020
  • Caduceus Lane is entrepreneurial leader that provides specialized marketing solutions for healthcare industry
  • Offering high-quality marketing solutions (tactical, digital, and strategic marketing services) that are tailored to meet unique needs of business partners with extensive network covering pharmaceutical and healthcare companies across GCC, North Africa, South Africa, and Europe to create differential standard of service that is flexible, individualized, and better aligned with clients' needs and values.

Results:

  • Managed commercial marketing projects valued at over $4,000,000.
  • Led execution of strategic marketing plans for different pharma companies across MENA.

Area Sales Manager

MEDISPEC USA
Riyadh, Saudi Arabia
01.2018 - 01.2019
  • Medispec is leading worldwide producer of non-invasive medical devices that use shock waves for various therapy areas such as cardiology, orthopedics, obesity management, sexual health, and more.

Results:

  • Managed commercial sales valued at over $2,000,000.

Area Sales Manager

Nutra Manufacturing KSA
Saudi Arabia, Bahrain
04.2014 - 01.2018
  • Nutra Manufacturing specializes in producing and developing effective products for various health concerns such as skin and bone health, immunity, sleep disorders, obesity management, osteoarthritis, infertility (male/female), anemia treatment, and cosmeceuticals plus retail product line and complementary portfolio for managing neurodegeneration diseases like autism and ADHD.

Results:

  • Led sales team of 10 product specialists and together we achieved total sales revenue of $14.9 million over entire working period.
  • Monitored sales team performance, conducted 13 training courses to uplift their commercial skills and help reach revenue and profit targets.

District Sales Manager

Hochester Egypt
, Egypt
01.2013 - 01.2014
  • Hochester Pharma is a company that specializes in manufacturing various types of health care products such as anti-hypertensives, women's health care products, liver support, respiratory products, and antioxidants.

Results:

  • In 2013, led the team, and closed the year with a total revenue of $500,000.

Senior Territory Sales Manager

Micro Vision Egypt
, Egypt
01.2008 - 12.2012
  • Micro Vision is company dedicated to providing ophthalmic industry with innovative, high-quality, and cost-effective products, surgical devices, and instruments that are used in various types of ophthalmic surgeries, both minor and major
  • These surgeries can include refractive, vitreous, glaucoma, and laser surgeries.

Results:

  • Increased market share in units & values and reached 59% in cataract and 68% in vitrectomy business respectively with 11% Sales growth overall business vs 2007.
  • Revamped distribution agreements for territory distributors by reshaping commercial terms and implementing new programs focused on paying on performance over strategic product lines which had significantly improved profitability by 20% vs 2007.

Territory Sales Manager

Allergan Egypt
, Egypt
07.2006 - 12.2007
  • Allergan is global leader in eye care, specializing in ophthalmic industry with innovative, high quality, and cost-effective products to treat various ocular diseases like dry eye and glaucoma, with world-leading aesthetic product.
  • Implemented commercial sales strategy and worked closely with marketing department to design and execute digital campaigns for better customer retention and engagement.

Results:

  • Launched artificial tears line (Refresh Plus, Refresh Tears & Refresh LiquiGel) to be ranked no #1 in dry eye market.
  • Launched Glaucoma PG analogue, combined therapy, ocular nerve protective portfolio to lead market as an optic nerve neuroprotective profile.

Medical Representative

DPK Pharma Egypt
, Egypt
01.2004 - 06.2006
  • DPK specializes in producing of anesthesia portfolio as well as Obesity management product.

Results:

  • Enlisted company anesthesia products (Debocaine &
    Debocard) into Egypt MOH tender valued at 6 million EP.

Education

Bachelor Degree in Pharmacy - Egypt -

Mansoura University

Several studies in sales & Marketing -

American University in Cairo - Egypt

MBA - Student - Business Adminstraion And Management

ESLSCA Business School

Skills

  • Analytical Skills
  • Project Management
  • KOLs & Stakeholder Management
  • Market Research & Assessment
  • Sales Analysis & Management
  • Digital Marketing & Solutions
  • Team Building and Management
  • Leadership and Strategic Planning
  • Problem-Solving
  • Patient Engagement
  • Networking
  • Cross Function Performance
  • MS Office Skills

Accomplishments

  • COVID-19 Social Media Campaign- GSK: designing and execution with 3 million followers
  • COVID-19 Screening Program, Screening of 60,000 employees across Riyadh city with a total revenue 3 M $
  • Obesity management program with Alnahdi Pharmacy chain including BMI calculation coupled with patient education and awareness campaign.
  • Haemophilia Patient Support Program - BioMarin, Factor 8, CBC, liver enzymes' lab tests for centrifugated frozen blood samples for 15 patients in Riyadh & Jeddah city with price per test $800 - 2-year project
  • Different customer and patient engagement tools including digital campaigns, symptom trackers, and remote patient management solutions and digital solutions for better patient education, retention, and experience
  • Multiple Sclerosis & Growth Hormone Patient Support Program. Merck, KSA.
  • Viral Hepatitis Screening Program - MOH / Gilead Sciences, Screening of 100,000 persons across cluster 3 - Riyadh city, liver function tests, and linkage to care services with total revenue of $420,000 per year
  • Mucopolysaccharidosis Patient Support Program - BioMarin, Holistic PSP - Home infusion, Medication delivery, lab tests) with total revenue of $360,000 per year - a 5-year project.
  • NHL Patient Support Program - National Guard, Holistic PSP for NHL patients - 30 patients in western and southern areas - KSA - Home injection, Medication delivery, patient education, lab tests
  • Rheumatoid Patient Support Program - Saudi Rheumatoid Society, Lab testing, Genetic testing, Radiological services & Medication delivery
  • Support Program for Disables and patients with Special Needs, Rehabilitation & psychological support) $100 per session - 3 - years project
  • Launched several unique pharma products across multiple therapy areas for Pfizer, Sanofi, GSK, MSD, and Astrazeneca with medical content creation and digital solutions. ex: Zinforo, Zavicefta, Dynastat, Dupixent and Tagrisso across KSA and GCC..
  • Market Assessment & GTM Strategy. Genalive Lab / BGI, Competitive assessment, and marketing strategy.
  • PPP Feasibility Assessment - MOH / Frost and Sullivan, For multiple healthcare projects that include; Market assessment, compliance assessment & operational assessments, and financial assessments.

Languages

English
Fluent
Arabic
Native

Timeline

Commercial & Engagement Lead - HCLS - MEASA Region

Frost and Sullivan
04.2023 - Current

Country Commercial & Operation Lead- Patient Engagement

TVM Capital Life Science GCC
09.2020 - 04.2023

Commercial Manager (Pharma Marketing)

Caduceus Lane MENA
01.2019 - 09.2020

Area Sales Manager

MEDISPEC USA
01.2018 - 01.2019

Area Sales Manager

Nutra Manufacturing KSA
04.2014 - 01.2018

District Sales Manager

Hochester Egypt
01.2013 - 01.2014

Senior Territory Sales Manager

Micro Vision Egypt
01.2008 - 12.2012

Territory Sales Manager

Allergan Egypt
07.2006 - 12.2007

Medical Representative

DPK Pharma Egypt
01.2004 - 06.2006

Bachelor Degree in Pharmacy - Egypt -

Mansoura University

Several studies in sales & Marketing -

American University in Cairo - Egypt

MBA - Student - Business Adminstraion And Management

ESLSCA Business School

Strengths

  • Deep understanding of the healthcare industry landscape in KSA & GCC, including the significant reforms taking place as part of the 2030
    vision and local regulations. I can help organizations navigate this ongoing transformation through innovative solutions and initiatives.
  • Skilled in conducting market research and analyzing industry trends to identify gaps and challenges faced by providers, buyers, and patients.
    I can then provide tailored solutions that turn these challenges into opportunities and enhance customer experience while positively impacting the commercial side.
  • Expert in patient support programs and disease management programs across multiple therapy/disease areas, including infertility, oncology, chronic diseases, genetic disorders, metabolic conditions, infectious diseases, and mental health, I have unique achievements and ongoing projects with the pharmaceuticals and Ministry of Health, utilizing digital solutions to enhance patient experience and treatment
    outcomes.
  • Strong connections to industry decision-makers across potential accounts, including MOH (multiple departments), MISA, PIF, Council of Health Insurance, private and governmental hospitals, pharma companies, societies, corporates, IVF A robust, reference labs, research
    centers, lab chains, and pharmacy chains across KSA, with a proven track record of success.
  • Extensive experience in developing engagement strategies for various industries, especially in the healthcare sector. I have created a range
    of digital tools and touchpoints that allow patients to seek help throughout their treatment journey. These tools and solutions have been designed to ensure better customer engagement and experience.
  • Robust network of connections with solution developers to guarantee high-quality services that comply with local regulations.
  • My strong commercial acumen enables me to adopt commercial go-to-market strategies, monitor progress, and optimize for success. I
    am also skilled in coordinating work between cross-functional teams while ensuring compliance with corporate regulations and ethics
Tamer Abu Elhassan