Summary
Overview
Work History
Education
Skills
Accomplishments
Strengths
Timeline
Generic
Tamer Abu Elhassan

Tamer Abu Elhassan

Riyadh

Summary

With 19 years of experience in Healthcare advertising and marketing services across KSA and GCC region, I have become a skilled Business Director with a proven record of achievement of both short and long-term objectives.

My proficiency lies in my deep Development and implementation of wide business strategies, Managing the day-to-day operations, including financial management, human resources, marketing, sales, business development, and client servicing, Establishing and maintaining relationships with key stakeholders, such as customers, suppliers, and business partners, Identifying opportunities for growth and drive to achieve them, Providing leadership and direction to the employees, setting clear expectations and goals, and ensuring that they are met, Fostering a positive and productive work culture, and ensure that employees are motivated and engaged, monitoring and analyzing industry trends and competitor activities, and adjust company strategies as needed, Preparing and presenting regular reports to the Board of Directors, providing updates on company performance, challenges, and opportunities, Coordinating with other operations and ensure quality of work and synergy.

I am excited to bring my strategic insights and expertise to the position of Business Director at Saatchi & Saatchi. My goal is to drive growth and contribute to the commercial success of the team , uplifting the commercial capabilities and company growth. I am confident that with my skills and experience, I can make a significant impact on the company's success.

Overview

20
20
years of professional experience

Work History

Commercial & Engagement Lead - HCLS - MEASA Region

Frost and Sullivan
04.2023 - Current
  • I am a Commercial and Customer Engagement Lead at Frost and Sullivan, specializing in the Healthcare and Life Science sector
  • My work spans across the MEASA region, where I collaborate with healthcare clients from different segments such as MOH, private and public hospitals, corporates, laboratories, pharmaceuticals, buyers, and providers
  • Developed excellent working knowledge of industry trends and improvements in processes.
  • As part of my role, I provide consulting and advisory services, as well as develop go-to-market strategies that can help these clients grow their businesses, increase market share, and achieve higher ROI.

Achievements:-

Negotiated and closed short and long life-cycle commercial agreements, successfully securing over 20 acquisitions.

Country Commercial & Operation Lead- Patient Engagement

TVM Capital Life Science GCC
09.2020 - 04.2023
  • Delivering high quality healthcare services to our patients in different therapy areas and working closely with the pharmaceutical companies within GCC, designing and implementation of innovative patients support programs and disease management programs enabled by various customized digital solutions for better outcomes of the medications and to enhance patient's journey experience.

Achievements:-

Successfully managed and operated commercial projects valued at
over $8,500,000.

Commercial Sales Manager (Healthcare Marketing)

Caduceus Lane MENA
01.2019 - 09.2020
  • Caduceus Lane is an entrepreneurial leader that provides specialized marketing solutions for the healthcare industry
  • Offering high-quality marketing solutions that are tailored to meet the unique needs of the business partners with an extensive network covering GCC, North Africa, South Africa, and Europe to create a differential standard of service that is flexible, individualized, and better aligned with clients' needs and values.

Achievements:-

  • Managed commercial marketing projects valued at over $4,000,000 variable between digital marketing, social- media campaigns and events
  • Led execution of strategic marketing plans for different pharmaceutical companies and healthcare segments companies across MENA.

Area Sales Manager

MEDISPEC
01.2018 - 01.2019
  • Medispec is a renowned and leading worldwide producer of non-invasive medical devices that use shock waves for various therapy areas such as cardiology, orthopedics, obesity management, sexual health, and more.

Achievements:-

Managed commercial sales valued at over $2,000,000.

Area Sales Manager

Nutra Manufacturing KSA
04.2014 - 01.2018
  • Nutra Manufacturing specializes in producing and developing effective products for various health concerns such as skin and bone health, immunity, sleep disorders, obesity management, osteoarthritis, infertility (male/female), anemia treatment, and cosmeceuticals plus retail product line and complementary portfolio for managing neurodegenerative diseases like autism and ADHD.

Achievements:-

  • Led sales team of 10 product specialists and together we achieved total sales revenue of $14.9 million over entire working period.
  • Monitored sales team performance, conducted 13 training courses to uplift their commercial skills and help reach revenue and profit targets.

District Sales Manager

Hochester Egypt
01.2013 - 01.2014
  • Hochester Pharma is a company that specializes in manufacturing various types of health care products such as antihypertensives, women's health care products, liver support, respiratory products, and antioxidants.

Senior Territory Sales Manager

Micro Vision Egypt
01.2008 - 12.2012
  • Micro Vision is a company dedicated to providing the ophthalmic industry with innovative, high-quality, and cost-effective products, surgical devices, and instruments that are used in various types of ophthalmic surgeries, both minor and major
  • These surgeries can include refractive, vitreous, glaucoma, and laser surgeries.

Territory Sales Manager

Allergan Egypt
07.2006 - 12.2007
  • Allergan is the global leader in eye care, specialized in the ophthalmic industry with innovative, high quality and cost-effective products ocular to treat various ocular diseases like dry eye and glaucoma, with world leading aesthetic product Botox).

Medical Representative

DPK Pharma Egypt
01.2004 - 06.2006
  • DPK is specializes in producing of anesthesia portfolio as well as Obesity management product

Education

Bachelor Degree in Pharmacy -

Mansoura University
Egypt

Several studies in sales & Marketing -

American University in Cairo

MBA - Student -

ESLSCA Business School

Skills

  • Analytical Skills
  • Project Management
  • KOLs & Stakeholder Management
  • Market Assessment
  • Sales Analysis & Management
  • Team Building and Management
  • Leadership and Strategic Planning
  • Problem-Solving
  • Patient Engagement
  • Networking
  • Cross Function Performance
  • Tactical and Strategic Marketing
  • Problem Solving
  • MS Office Skills

Accomplishments

    Ministry of Health - KSA:

    Different exhibitions and international conferences (designing concepts & execution)

    Global Health Exhibition & LEAP:

    different concept creation with booths and full areas of production.

    Ministry of Defence:

    different events that include designing and execution.

    Pfizer KSA:

    • Launch event of ZAVICEFTA (Anti-infective franchise) in KSA, UAE &Kuwait

    • Launch event of GENOTROPIN (Rare disease Franchise) • Launch event of DYNASTAT (Internal medicine franchise) across GCC

    • Launch event of VIAGRA FLASH in KSA & UAE • Launch event of ZINFORO (Anti-infective franchise)

    • Launch event of NIMENRIX (Vaccine Franchise) GCC

    GSK KSA:

    • Social media campaign for COVID-19 on different SM channels: including managing designs of different posts, short videos and paid ads, social media campaign for Anti allergic products for 6 months including analytics of the campaign

    • GSK Cycle meeting 2019 in Bako- Azerbaijan. Including management of different designs for all branding materials, digital solutions and content, management of our vendor there in Azerbaijan & Management of designs of different concepts for multiple brands.

    Bayer KSA:

    Pharmacy campaign for BRIORIN across all KSA: including design, execution and content management with our backend team & management of different concept creation for different brands specially in cardio vascular franchise.

    Sanofi KSA:

    Virtual launch event of different brands using 360 technique including management of the designs for all collaterals and content management.

    Market assessments:

    Market Assessment & GTM Strategies for different companies during my working period at Frost and Sullivan

Strengths

  • Deep understanding of the marketing and advertising industry, its
    trends, and the competitive landscape in Saudi Arabia and the GCC
    region.
  • My professional skillset includes stakeholder engagement, team
    building and management, relationship building, and adoption of
    new growth strategies across multiple industries.
  • Full awareness of industry production hubs and partnership
    management.
  • Leadership and strategic planning skills as well as strategy
    development and commercial planning.
  • I possess extensive marketing experience and a comprehensive
    understanding of a wide range of new initiatives for better customer
    engagement.
  • A strong network of connections with the service providers and
    awareness of different pricing and implementation methodologies.

Timeline

Commercial & Engagement Lead - HCLS - MEASA Region

Frost and Sullivan
04.2023 - Current

Country Commercial & Operation Lead- Patient Engagement

TVM Capital Life Science GCC
09.2020 - 04.2023

Commercial Sales Manager (Healthcare Marketing)

Caduceus Lane MENA
01.2019 - 09.2020

Area Sales Manager

MEDISPEC
01.2018 - 01.2019

Area Sales Manager

Nutra Manufacturing KSA
04.2014 - 01.2018

District Sales Manager

Hochester Egypt
01.2013 - 01.2014

Senior Territory Sales Manager

Micro Vision Egypt
01.2008 - 12.2012

Territory Sales Manager

Allergan Egypt
07.2006 - 12.2007

Medical Representative

DPK Pharma Egypt
01.2004 - 06.2006

Bachelor Degree in Pharmacy -

Mansoura University

Several studies in sales & Marketing -

American University in Cairo

MBA - Student -

ESLSCA Business School
Tamer Abu Elhassan