Tamlyn Patterson

• Developed digital marketing strategies using SEO and content marketing techniques.
• Managed social media accounts to enhance brand visibility and engagement.
• Created email marketing campaigns targeting specific audience segments.
• Drafted effective copywriting materials such as brochures, press releases, website content, and social media posts.
• Planned and executed social media campaigns on platforms such as Twitter, Instagram and YouTube.
• Collaborated with design teams to develop creative assets for webpages and promotional materials.
• Developed and implemented effective copywriting strategies for various marketing campaigns.
• Managed website updates including copywriting, design layout changes and publishing.

• Executed layout design for multiple newspapers nationwide, including The Star, Saturday Independent, Cape Argus, and The Daily News.
• Crafted engaging headlines, blurbs, and captions for stories and meticulously edited all copy to ensure flawless grammar, punctuation, and factual integrity.
• Coordinated with content teams, reporters, and editors while maintaining strict deadlines
• Managed all aspects of production for sports sections, focusing on timely match coverage.
  Specialised in sports content, adapting quickly to late-match developments.
  Collaborated with staff to ensure seamless operations during high-pressure situations.

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• Edited articles for clarity and consistency in food-related topics.
• Conducted fact-checking to ensure accuracy of culinary information.
• Managed content scheduling for timely publication on digital platforms.
• Reviewed, edited and proofread written materials for grammar, spelling, punctuation, syntax and clarity.
• Provided editing, fact-checking and proofreading for various articles.
• Writing headlines, blurbs & captions. Subbing stories for Food for Mzansi, Health for Mzansi and Food for Afrika. SEO optimisation, Wordpress.

Rewriting & subbing of stories. Sourcing of images, writing headlines, blurbs & captions. Uploading via Wordpress, finding appropriate tweets. SEO optimisation.

• Collaborated with writers to enhance narrative flow and engagement.
• Edited articles for clarity and consistency in food-related topics.
• Conducted fact-checking to ensure accuracy of culinary information.
• Managed content scheduling for timely publication on digital platforms.
• Selected photographs that complemented stories or created visual interest.
• Website: www.health-e.org.za

• The design of all marketing material including annual reports, brochures, flyers, banners, posters, social media posts etc.
• Liaising with printers, ensuring all designs are 100% print-ready.
• COPYWRITING: Writing of all copy required for official correspondence including letters and advertising.
• MARKETING: Newsletter compilation, social media campaigns.
• FUNDRAISING: Contacting and engaging with sponsors for the annual flagship event.

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• Produced engaging content for digital platforms at a leading South African publication.
• Conducted research to support articles and ensure factual accuracy in reporting.
• Edited submissions for clarity, style, and adherence to publication standards.
• Writing of sports copy and live soccer blogs as well as features, match reports, results, uploading of wire copy, pictures, videos and social media posts.
• Website: www.thesouthafrican.com

• Page layout.
• Editing of copy.
• Late night sports results.
• Monitoring news wires.
• Writing of headlines, blurbs and captions.
• Assisting the news editor with breaking news stories.
• Rewriting of copy, finding new angles.
• Sourcing of pictures, standing in for the picture editor when absent.
• Maintaining the look and feel of the publication throughout the design and layout process.
• Attending daily afternoon news conference to finalise front page content.
• Liaising with journalists, assisting with story updates.
• Won numerous in-house accolades for layout and copy editing, including Layout-Artist-of-the-Year for 2015/2016.

• Became a voice for the English-speaking community with a variety of weekly stories ranging from general news to sport.

• Provided all the content for the company's brochures, flyers, annual reports, websites and all other marketing material.
• Official word nerd who took care of all the editing of copy, proofreading and translating from Afrikaans to English.
• Acted as the link between the company and all media.

• Page layout.
• Late night sports results.
• Editing of copy.
• Monitoring news wires.
• Writing of headlines, blurbs and captions.
• Sports Writer (as from 1 January 2012): General news articles, Features, Attending launches.
• Sports Covered: Match reports, generation of story ideas, social media reaction, golf (regularly covered events on the Sunshine Tour), SA Open, Nedbank Golf Challenge, Tshwane Open, Gary Player Invitational, Joburg Open.
• Covered the 141st Open Championship at Royal Lytham & St Annes in 2012 won by South Africa's Ernie Els
• Tennis - Davis Cup, Netball - Diamond Challenge, World University Championships, The Dusi Canoe Marathon.
• Accolades: Emerging Reporter of the Year 2011/2012, The Citizen Excellence Awards.

• Took charge of everything design-related from concept right through to the finished product.
• 50% of work was for the North West University which included marketing material, corporate identity, page layout, posters, invitations, book covers, brochures, banners and signage and business cards.
• Other duties: Liaising with printers to ensure that all designs were 100% print ready.
• Taking of photographs and digitally enhancing the images for advertisement purposes.
• Proofreading copy before print.

Part of a small team responsible for the design and layout of advertisements for the main body of the newspaper as well as the property guide and classifieds section.

• Later promoted to Head of production.

Designed layouts for print and digital media publications.

• Managed multiple design projects under tight deadlines.
• Edited images and graphics for clarity and visual appeal.
• Developed style guides to ensure consistent branding across platforms.
• Trained junior designers on software tools and design techniques.

• One of 12 Journalism graduates selected nationwide for the Johnnic Pearson Journalism training programme.
• Worked as a junior sports writer at The Herald in Port Elizabeth and The Sunday Times in Johannesburg spending six months at each.