Tammy Mac Bean
NEOM,Saudi Arabia
Summary
Accomplished professional with expertise in destination marketing strategy and strategic brand development. Demonstrates proficiency in visual storytelling and content campaigns, enhancing digital marketing and engagement efforts. Skilled in partnership and stakeholder management, fostering influencer and creator programs to drive brand success. Adapt at cross-functional leadership. Committed to leveraging these skills to advance innovative marketing initiatives.
Overview
14
14
years of professional experience
4053
4053
years of post-secondary education
Work history
Tourism Marketing Lead
NEOM
, Saudi Arabia
2024.07 - 2025.07
- Development and promotion of NEOM’s tourism vision, focusing on destination brand storytelling, strategic marketing, and global visibility campaigns.
- NEOM x Unsplash + Getty Images visual storytelling campaign, generating over 1.6 billion views and 15M+ downloads worldwide.
- Developed and launched influencer and content creator programs for NEOM Nature Reserve, amplifying rewilding, heritage, and adventure narratives.
- Oversee digital content, international film production, and partnership activations aligned with NEOM’s brand platform.
- Collaborated on the Nabataean Way trail experience across NEOM, AlUla, Wadi Rum, and Petra to build cross-border tourism appeal.
- Manage stakeholder alignment, content calendars, and strategy
Senior Marketing Specialist
NEOM
2023.02 - 2024.07
- Supported strategic brand storytelling across tourism pillars
- Delivered Marketing Collateral for all Tourism Pillars
- Contributed to NEOM Tourism’s participation in events like Athar Creativity Festival and Arabian Travel Market.
Marketing Specialist
Sandoz
UAE
2016.08 - 2022.03
Key Account Manager
Novartis
Dubai
2015.08 - 2016.08
Area Manager
Validus Medical
South Africa
2011.03 - 2014.05
Education
Bachelor’s Degree - Psychology
Nelson Mandela Metropolitan University
Port Elizabeth 2006.01 - 2009.01
Women in Leadership - LEADERSHIP
Cambridge Judge Business School
Cambridge- UK06.2024
CIM Level 6 -
Chartered Institute of Marketing
UKSkills
- Destination Marketing Strategy
- Visual Storytelling & Content Campaigns
- Partnership & Stakeholder Management
- Strategic Brand Development
- Influencer & Creator Programs
- Cross-Functional Leadership
- Digital Marketing & Engagement
- Public Speaking & Presentation
Timeline
Tourism Marketing Lead
NEOM
2024.07 - 2025.07
Senior Marketing Specialist
NEOM
2023.02 - 2024.07
Marketing Specialist
Sandoz
2016.08 - 2022.03
Key Account Manager
Novartis
2015.08 - 2016.08
Area Manager
Validus Medical
2011.03 - 2014.05
Bachelor’s Degree - Psychology
Nelson Mandela Metropolitan University
2006.01 - 2009.01
Women in Leadership - LEADERSHIP
Cambridge Judge Business School
CIM Level 6 -
Chartered Institute of Marketing