Tarek Salama
Jeddah,Saudi Arabia
Summary
Accomplished professional with extensive expertise in business intelligence tools, KPI monitoring, and brand promotion strategies. Demonstrates assertive leadership and mastery of CRM software to drive business development and enhance profit margins. Skilled in digital marketing, e-commerce sales, and territory management, with a strong focus on target achievement and budget control. Adept at leveraging data analytics platforms for informed decision-making and effective sales reporting. Committed to advancing career goals in strategic account management and project management within dynamic retail marketing environments.
Overview
35
35
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Horeca Sales Manager
Food Streams Co. Ltd. - Dully's
Jeddah, Saudi Arabia
2025.10 - Current
- Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
- Streamlined sales processes to enhance team productivity.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Drove revenue growth by identifying and capitalising on emerging market trends.
National Sales Manager
Quppa Luxury sweets factory
Jeddah, Saudi Arabia
2025.01 - 2025.09
- Piloted the launch of new products, contributing to portfolio diversification.
- Devised robust sales forecasts based on thorough market analysis.
- Drove the expansion into new geographies, enabling access to untapped markets.
- Boosted brand visibility by organising strategic marketing campaigns.
National Sales Manager
Khozam Mohamed Khozam Al-shahrani Trading Co.
Riyadh, Saudi Arabia
2024.04 - 2024.12
- Drove the expansion into new geographies, enabling access to untapped markets.
- Piloted the launch of new products, contributing to portfolio diversification.
- Enhanced team productivity through effective training and mentorship programmes.
- Conducted comprehensive market research to understand competitive landscape.
Branch Manager
Hit Pest control Co.
Jeddah, Saudi Arabia
2023.02 - 2024.04
- Coordinated with other branches for seamless service delivery.
- Provided excellent customer service, securing client loyalty.
- Ensured compliance with company policies, maintaining ethical standards.
- Fostered a positive work environment, improving overall team morale.
Branch Manager
Khaled Abdoullah Ghoshian / Al Mahawi sweets
Jeddah, Saudi Arabia
2018.03 - 2023.01
- Liaised with clients, resulting in strong relationships and repeat business.
- Reviewed and analysed sales data to identify growth opportunities.
- Fostered a positive work environment, improving overall team morale.
- Managed daily operations to ensure smooth running of the branch.
Chocolate Department Manager
Khaled Abdoullah Ghoshian / Al Mahawi sweets
Jeddah, Saudi Arabia
2017.01 - 2018.03
- Implemented quality control measures, maintaining high standards of service.
- Boosted overall performance with regular training workshops.
- Coordinated inter-departmental collaborations, resulting in cohesive projects.
- Established key performance indicators to monitor progress.
Administrative Manager
Saudi Diyar Engineering Consultancy
Riyadh, Saudi Arabia
2009.08 - 2016.12
- Conducted performance reviews, fostering employee development and growth.
- Implemented a new filing system enhancing document retrieval process.
- Alleviated workload pressures, delegating tasks appropriately amongst staff.
- Administered payroll, reducing discrepancies and errors during the process.
Area Sales Manager
Best Harvest Co.
Khamis Mushait, Saudi Arabia
2008.02 - 2009.06
- Ensured compliance with company policies, maintaining professional standards across the team.
- Implemented innovative marketing campaigns to increase brand awareness.
- Improved product visibility with strategic placement in retail stores.
- Trained team members for improved selling techniques and product knowledge.
Area Sales Manager
Rana Biscuits Co.
Jeddah, Saudi Arabia
2007.02 - 2008.01
- Fostered strong client relationships for higher customer retention.
- Analysed market trends, enabling informed decision-making about strategic direction.
- Handled dispute resolution; ensured customer satisfaction was maintained at all times.
- Coordinated promotional events which increased public engagement with our products.
Area Sales Manager
Anoosh Chocolate Co.
Jeddah, Saudi Arabia
2004.02 - 2007.01
- Achieved market growth by developing robust sales strategies.
- Directed staff recruitment to build a high-performing sales team.
- Streamlined sales process, boosting overall efficiency.
- Handled dispute resolution; ensured customer satisfaction was maintained at all times.
Administrative Manager
Al-Athar Perfumes / Christian Dior Perfumes & Cos.
Jeddah, Saudi Arabia
2000.08 - 2003.12
- Handled customer queries promptly improving overall customer satisfaction.
- Updated company policies leading to enhanced workplace safety standards.
- Increased office efficiency by streamlining administrative procedures.
- Organised company documents for improved accessibility and compliance.
Marketing supervisor
Naghi Brothers - Rothman's Co.
Jeddah, Saudi Arabia
1997.07 - 2000.07
- Collaborated with sales and design teams for seamless product launches.
- Crafted compelling product descriptions for maximising online sales potential.
- Coordinated trade shows and events, improving brand exposure.
- Implemented customer loyalty programmes leading to increased repeat business.
Sales Representative
Naghi Brothers - Rothman's Co.
Makkah, Saudi Arabia
1995.08 - 1997.07
- Fostered strong customer relationships through exceptional service.
- Provided after-sales support, enhancing customer satisfaction and loyalty.
- Developed comprehensive knowledge of product offerings to facilitate customer decisions.
- Participated in team-building activities, promoting a harmonious work environment.
Accountant
Fox Sportswear
Al-Mahallah Al Kobra, Egypt
1993.09 - 1995.06
- Reviewed and reconciled ledgers to maintain integrity of financial data.
- Executed comprehensive internal audits; highlighted areas requiring action.
- Performed thorough expenditure tracking, preventing overspending.
- Handled complex account reconciliations; ensured consistency in records.
Sales Representative
Al-Qahtani Plastic & Detergents
Khamis Mushait, Saudi Arabia
1991.08 - 1993.06
- Strengthened brand reputation with impeccable professionalism and integrity.
- Navigated challenging negotiations to secure lucrative contracts.
- Provided after-sales support, enhancing customer satisfaction and loyalty.
- Optimised sales presentations using persuasive communication techniques.
Accountant
Flour Mills
Tobruk, Libya
1990.12 - 1991.06
- Streamlined budgeting exercises for efficient financial planning.
- Facilitated company-wide budget meetings; achieved consensus on fiscal strategy.
- Conducted financial audits for improved internal controls.
- Generated accurate financial reports using advanced software tools.
Education
Bachelor of Commerce - Commerce
Tanta University
Tanta, Egypt 1985.09 - 1989.05
Skills
- Business intelligence tools
- KPI monitoring and analysis
- Brand promotion strategies
- Direct sales techniques
- Product knowledgeability
- Target achievement
- Profit margin enhancement
- Assertive leadership
- Digital marketing understanding
- CRM software mastery
- Target achievement focus
- Budget control acumen
- Business development
- Territory management
- Financial planning
- E-commerce sales
- Sales reporting
- Data analytics platforms
- Retail marketing
- Customer Service
- Team Leadership
- Account management
- Project Management
- Social media marketing
- Microsoft Office Suite
Languages
Arabic
Proficient (C2)
English
Upper intermediate (B2)
German
Beginner (A1)
Affiliations
- Traveling, Driving, Billiards & Ping Pong
Certification
- Introduction to Computers
- Electronic Spreadsheet - Lotus 1-2-3
- Computer Fundamentals & Operating Systems
- Travel Planning
- Microsoft Systems Management
- Programming in C++
- Power Point Proficiency
- Business & Organizational Skills
- English Language Certification - American University
- Member - Saudi Organization for certified Accountants
References
References available upon request.
Timeline
Horeca Sales Manager
Food Streams Co. Ltd. - Dully's
2025.10 - Current
National Sales Manager
Quppa Luxury sweets factory
2025.01 - 2025.09
National Sales Manager
Khozam Mohamed Khozam Al-shahrani Trading Co.
2024.04 - 2024.12
Branch Manager
Hit Pest control Co.
2023.02 - 2024.04
Branch Manager
Khaled Abdoullah Ghoshian / Al Mahawi sweets
2018.03 - 2023.01
Chocolate Department Manager
Khaled Abdoullah Ghoshian / Al Mahawi sweets
2017.01 - 2018.03
Administrative Manager
Saudi Diyar Engineering Consultancy
2009.08 - 2016.12
Area Sales Manager
Best Harvest Co.
2008.02 - 2009.06
Area Sales Manager
Rana Biscuits Co.
2007.02 - 2008.01
Area Sales Manager
Anoosh Chocolate Co.
2004.02 - 2007.01
Administrative Manager
Al-Athar Perfumes / Christian Dior Perfumes & Cos.
2000.08 - 2003.12
Marketing supervisor
Naghi Brothers - Rothman's Co.
1997.07 - 2000.07
Sales Representative
Naghi Brothers - Rothman's Co.
1995.08 - 1997.07
Accountant
Fox Sportswear
1993.09 - 1995.06
Sales Representative
Al-Qahtani Plastic & Detergents
1991.08 - 1993.06
Accountant
Flour Mills
1990.12 - 1991.06
Bachelor of Commerce - Commerce
Tanta University
1985.09 - 1989.05