Tarfah Alsheikh
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Communications Director
Quality of Life Program
05.2025 - Current
- Leading the marketing strategy to enhance the national program’s visibility and engagement across priority sectors.
- Managing cross-sector campaigns promoting cultural, entertainment, and lifestyle initiatives aligned with Vision 2030.
- Overseeing partnerships, creative development, and digital outreach to ensure consistent and impactful messaging.
- Supervising performance tracking, reporting, and optimization of ongoing campaigns and public communication efforts.
Communications Manager
Saudi Arabian Military Industires (SAMI)
09.2024 - 05.2025
- Led the development of SAMI’s communication strategy, aligning brand messaging with Vision 2030 and the company’s localization mission.
- Organized and managed key local and international events, including the Annual Gathering, SIM, IDEX, DEFEA, and SAHA Expo — overseeing branding, booth coordination, and stakeholder engagement.
- Launched internal and external campaigns such as Saudi Founding Day, driving brand visibility and cultural relevance.
- Oversaw the update and implementation of SAMI’s brand manual to ensure consistency across all communication materials.
- Directed internal communication initiatives and content development for social media, brochures, and presentations.
Marketing and Communications Senior Manager
Zain KSA (Yaqoot) • Riyadh, Saudi Arabia
04.2023 - 09.2024
- Developed a detailed announcement strategies and excution plan to build brand visibility and communicate key messages effectively.
- Managed collaborations with multinational agencies and strategic partners to align with business goals.
- Facilitated internal stakeholder communications fostering relationships and ensuring engagement.
- Managed on the full website development including website UX, UI and full contant development.
- Provided stakeholders with progress insights, achievements, and next steps for project success
Senior Marketing Project Manager
Ministry of Culture
03.2022 - 04.2023
- Managed the "National Cultural Awards" from initiation to excution, which included, event planning, communication campaign, logistics
- Developed and executed marketing activities for the Saudi Cup to boost brand visibility and engagement.
- Worked on international media and end-of-year ceremony for the "Year of Saudi Coffee" to globalize Saudi coffee culture.
Senior Marketing Communications Officer
Banque Saudi Fransi
02.2019 - 03.2022
- Collaborated with the retail group to create and execute marketing campaigns for product awareness and increase sales.
- Developed and executed brand initiatives and campaigns like Saudi National Day, Eid Campaign, and W20 to enhance brand presence and engage target audiences.
- Worked with the Creative Agency to develop marketing materials, ensuring alignment with brand guidelines and effective communication of key messages.
Assistant Brand Manager
Al Safi Danone Ltd
09.2016 - 02.2019
- Managed AlSafi dairy products and Danone international brands (Activia and Danao) to drive marketing strategies and achieve business objectives.
- Developed and implemented marketing strategies for AlSafi milk products based on daily, weekly, monthly, and yearly reports to optimize performance.
- Played a significant role in the revamp of Activia to enhance brand positioning and market presence.
- Spearheaded the launch of a new category for Danao to expand product offerings and reach new market segments.
- Collaborated with the Creative Agency to develop marketing designs and content in line with Al Safi's Branding Strategy.
Education
Bachelor’s degree - Business Management, Marketing – Upper Second-Class Honors
Middlesex University
London, United Kingdom07-2016
General English - Intensive English -CEFR Certificate
Regent’s University
London, United Kingdom04-2013
Skills
- Team Management
- Campaign Oversight and Execution
- Partnership Management
- Marketing Strategy Development
- Strategic Communications
- Event Planning and Management
- Stakeholder Engagement
- Media Relations
- Crisis Communication
Certification
Experienced Communications and Marketing Director with 9+ years driving brand growth and leading integrated marketing strategies across public and private sectors. Proven ability to align marketing operations with national initiatives like Vision 2030. Skilled in cross-functional leadership, budget management, and high-impact campaigns. Strong record of enhancing visibility, building strategic partnerships, and delivering measurable results across digital and traditional channels. Passionate about developing teams and shaping narratives that connect with diverse audiences.
Languages
Arabic
English
Timeline
Marketing Communications Director
Quality of Life Program
05.2025 - Current
Communications Manager
Saudi Arabian Military Industires (SAMI)
09.2024 - 05.2025
Marketing and Communications Senior Manager
Zain KSA (Yaqoot) • Riyadh, Saudi Arabia
04.2023 - 09.2024
Senior Marketing Project Manager
Ministry of Culture
03.2022 - 04.2023
Senior Marketing Communications Officer
Banque Saudi Fransi
02.2019 - 03.2022
Assistant Brand Manager
Al Safi Danone Ltd
09.2016 - 02.2019
Bachelor’s degree - Business Management, Marketing – Upper Second-Class Honors
Middlesex University
General English - Intensive English -CEFR Certificate
Regent’s University
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