TARIQ FARAJ

• Conducted market research to identify potential business opportunities.
• Led national market access and payer strategy for SYAI-CGM, securing adoption across public and private sectors with confirmed insurance reimbursement in Saudi Arabia.
• Executed successful product launches, driving market penetration.
• Drove revenue growth with innovative sales strategies.
• Identified market trends, resulting in enhanced product offerings.
• Developed strategic partnerships for sustained growth.
• Assessed competitor activities for strategic positioning.
• Coached team to build client relationships and exceed sales targets.
• Developed marketing plans to support department strategies.
• Developed pricing structures based on historical and current trends, competitor activities and supply chain data.

• Establish and maintain strong relationships with key healthcare influencers, medical leaders, and key opinion leaders (KOLs) across both governmental and private sectors to achieve financial and strategic objectives.
• Establish the Governmental and Private commercial contracts with includes MOH , Nupco , Governmental institutions , Insurance companies and Private hospitals .
• Support the commercial team in achieving KPIs within major key accounts such as MOH, Military Hospitals, and HMG.
• Coordinate with commercial, sales, marketing, and education teams to deliver value propositions that ensure product competitiveness, supporting successful product launches and growth across Saudi Arabia.
• Manage tender processes, including overseeing NUPCO tender participation to expand product access within the Saudi healthcare system. Optimize bid strategies, increase tender success rates, and establish contracts with governmental institutions.
• Develop and implement effective market access strategies to ensure the penetration of diabetes products, collaborating closely with cross-functional teams to achieve alignment and success.
• Conduct comprehensive market analyses to assess policies and coverage trends among healthcare providers, identifying opportunities and potential barriers to product access.
• Prepare business cases and pricing agreements to secure optimal reimbursement and enhance product value in alignment with market demands and company objectives.
• Supporting Long-Term Strategic Goals, Developing long-term strategies aligned with the company’s future vision, and ensuring the sustained success and presence of products in the Saudi market.

● Generated company growth through market
expansion and sales.
● Increased profitability by developing pipelines
using multiple marketing channels and sales
strategies.
● Developed marketing campaigns to expand client
base.
● Interviewed and recruited high-performing staff,
adding value, motivation, and drive to existing
sales teams.
● Grew several customers.
● Planned and developed strategies to increase
sales territory positioning, exceeding company
targets.
● Drove business development by cultivating strong
supplier relationships and executing benefit-oriented
sales presentations to prospects.

● Ensure compliance & Adherence to Company
Policies and Regulations by team and distributors.
● Liaising with upper management ensuring Sales
Targets, Market Growth Targets are met.
● Analyzing thecurrent marketplace and feeding back
important market and competitive information.
● Planning, executing, and managing sales
strategies
● Work with marketing and Education teams to
deliver improvements in brand engagement
scores across different territories
● Assuring excellence of operation processes,
including Logistics, Supply Chain, Warehousing,
inventory and Stock Monitoring for Saudi Eastern
and Bahrain Distributors.

● Focusing on growing and developing existing
clients, together with generating new business.
● Set business plans for all current and opportunity
tender businesses.
● Launching anew Glucose Monitoring Category
(Flash Glucose Monitoring) for Diabetes Patients in
Main Governmental Sector Hospitals.

● Responsible for the development and
achievement of sales through the direct sales
channel.
● Focusing on growing and developing existing
clients, together with generating new business.

● Launching and execution for Ministry Of Health
Mega Project in Eastern Province Three Diabetes
Centers and 250 Primary Healthcare Centers for
more than 100,000 Patients in the Eastern Province.
● Ensure the Patient engagement process for all
type one and type two to achieve consumption
Target of Glucose Test Strips and Accessories.
● Product Education for all Healthcare Professionals
in the area and arrange for continuous patients
awareness campaigns in the main Health
institutions.

● Promotion for Ostomy Products, Hollister Inc. and
Aesculap Laparoscopy Products .
● Set a Short and long-term sales Plan in order to
Achieve sales targets and goals.
● Working to achieve sales targets as set by the sales
manager.