Thanaa Alkhanbashi
Riyadh,01
Summary
Driven marketing professional with flair for creativity and strategic planning, bringing strong analytical skills and exceptional communication abilities. Proven talent in brand management and digital marketing, capable of leading cross-functional teams to deliver innovative campaigns. Ready to drive impactful marketing initiatives that enhance brand visibility and growth.
Overview
9
9
years of professional experience
Work history
Marketing manager
Tiraz Alarabia
Riyadh, Riyadh Region
07.2024 - Current
- Optimised ad spend through strategic pay-per-click campaign management.
- Enhanced brand awareness by devising creative promotional activities.
- Devised product launch plans for successful market entry and uptake.
- Established partnerships, fostering company reputation and outreach.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Regularly communicated with stakeholders keeping them abreast of important updates.
- Collaborated with design team in creating visually appealing promotional materials, attracting more prospects.
- Monitored analytics with social media tools, optimising future content strategies.
- Tracked marketing and sales performance and innovated strategies to gain favourable results.
- Directed content creation, boosting organic traffic on digital platforms.
- Led team to drive customer engagement and loyalty.
- Managed social media campaigns to increase online presence.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
Head of Communication Department
JZ falcon
07.2023 - 07.2024
- Developed and distributed communication materials to educate staff on communication practices.
- Spearheaded continuous development and improvement of external communication channels to meet audience needs.
- Boosted public image for target audiences using multiple engagement platforms.
- Designed and created communication and marketing strategies for new product launches and promotions.
- Designed and developed creative communication and marketing products to support programme objectives.
- Planned daily operations to focus team efforts on current priorities.
- Attended regular networking events to increase brand awareness and thought leadership.
- Consulted with executive management to develop communication policies and procedures for managing crises.
- Reached out to influencers and media to promote brand image on national and global levels.
Marketing and shared services specialist
Andersen Saudi Arabia
01.2023
- Handled incoming calls for staff, answering questions, directing calls and documenting messages.
- Wrote professional letters, emails and memoranda for business communication.
- Supported staff with administrative needs for photocopying, faxing and filing.
Marketing officer
Tiraz arabia CO.
06.2018 - 01.2023
- Attended marketing events and conferences to raise brand awareness.
- Identified new customer segments and target audiences to expand reach.
- Developed marketing plans to support department strategies.
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
- Collected and analysed data to provide direction to marketing managers for projects.
- Managed stakeholder expectations with performance reports and sales forecasts.
Patient relations coordinator
Dr.Sulaman al habib hospital - takhassusi
03.2016 - 05.2018
- Carried out day-to-day duties accurately and efficiently.
- Successfully delivered on tasks within tight deadlines.
- Supported team by demonstrating respect and willingness to help.
Education
Bachelor's degree in social work - Department of Social Worker
Imam Muhannad ibn Saud Islamic University
Skills
- Customer Service
- Business development
- Public Relations
- Project Management
- Marketing strategy
- Brand development
- SEO proficiency
- E-Commerce platform usage
- Budget control
- Stakeholder management
- Digital marketing
- Event planning
- Communications
Languages
Arabic
Native
English
Intermediate
Timeline
Marketing manager
Tiraz Alarabia
07.2024 - Current
Head of Communication Department
JZ falcon
07.2023 - 07.2024
Marketing and shared services specialist
Andersen Saudi Arabia
01.2023
Marketing officer
Tiraz arabia CO.
06.2018 - 01.2023
Patient relations coordinator
Dr.Sulaman al habib hospital - takhassusi
03.2016 - 05.2018
Bachelor's degree in social work - Department of Social Worker
Imam Muhannad ibn Saud Islamic University
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