Thiyagu

• Project management training
• Leadership Development
• Competency Based Interview training module for identifying talents within & outside the organization
• Imparted trainings on Project management, Advanced statistical techniques – Conjoint, Maxdiff, SEM, RoI etc.

1. Brand Health Tracking Studies for FMCG & Non-FMCG Categories

• Objective : To monitor brand performance over time across key metrics like awareness, perception, and loyalty, enabling informed strategic adjustments.
• Impact : Provided brands with real-time insights to maintain relevance and loyalty, helping them to respond proactively to shifts in market sentiment, enhancing long-term customer retention and brand equity.

2. Return on Investment on Brand Equity for a Brand Launch Campaign for a Real estate brand

• Objective : Studies focused on evaluating brand communication strategies and messaging for the launch of a real estate brand entity with a new identity. The aim was to assess the effectiveness of a mega campaign in establishing the brand's identity, reach, and resonance with the target audience.
• Impact : These studies provided insights into the effectiveness of marketing channels and consumer response to the new brand's communication. The evaluation helped refine the messaging and optimize campaign strategies, leading to a more successful future campaigns and stronger market positioning .

3. Brand Positioning and Equity Analysis for a Telecom brand

• Objective : To assess the brand's unique positioning and equity within the competitive landscape, identifying differentiators and areas for improvement.
• Impact : Aligns brand positioning with market expectations , boosting competitiveness and market share . This also informs targeted marketing efforts that resonate with core customer values , increasing brand relevance and appeal.

4. Consumer Behavior and Segmentation Analysis

• Objective : To identify and categorize key customer segments based on preferences, behaviors, and demographics, providing actionable insights for tailored marketing .
• Impact : Enables brands to effectively target distinct customer groups, driving engagement and conversion rates. Segment-based strategies improve resource allocation , reducing campaign costs and enhancing ROI.

• Project management training
• Leadership Development
• Competency Based Interview training module for identifying talents within & outside the organization
• Imparted trainings on Project management, Advanced statistical techniques – Conjoint, Maxdiff, SEM, RoI, etc.