Summary
Overview
Work History
Education
Skills
Certification
Traveling and Sports
Languages
Timeline
Generic

Usman Awan

Kitchenter,Ontario

Summary

Usman Awan is results-driven marketing manager with 18 years of experience in developing and executing successful marketing strategies. Proven track record in driving brand awareness, increasing customer engagement, and delivering measurable results. Skilled in leading cross-functional teams, managing marketing campaigns, and leveraging data-driven insights to optimize marketing initiatives. Strong expertise in digital marketing, social media management, content creation, and campaign analytics. Excellent communication and leadership abilities, combined with a strategic mindset, to deliver impactful marketing solutions. Committed to staying abreast of industry trends and continuously innovating marketing strategies to achieve organizational objectives. A collaborative and adaptable professional dedicated to achieving excellence in the fast-paced marketing landscape. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Marketing/Sales Manager & Prod Dev Manager

Saudi Telecom
01.2015 - Current
  • Cloud Services Expert
  • Marketing Research Data Center Product Development Expert ICT Product Development Expert SUMMARY OF EXPERIENCE Marketing Manager, DC Products Planning (WBU) STC, (18+ Years)Doing market research for Wholesale Segment in the Region (Data Center services + ICT + Data Services)
  • Analyzing current market demand and requirements for the telecom sector in the region and international market Planning & developing suitable digital marketing strategies based on companies' business models
  • Calculating clients' return on ad spend (ROAS) and comparing it against industry averages
  • Pricing and Business cases sorted out
  • Provide consultancy on developing and maintaining social media accounts
  • Also help to improve and manage customer reviews and testimonials
  • Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly. Working closely with the Company's alliances team and be the primary business interface to select ecosystem partners former driving joint solutions and initiatives
  • Conducting and audits and assisting the content team with creating content for various websites, social media pages and marketing materials
  • Identifying the latest trends and technologies affecting our industry Worked with Sales to enhance sales strategies specifically to ensure consumers growth and development
  • Evaluating important metrics that affect our website traffic, service quotas, and target audience, Worked on Planning and pricing methodologies for new services
  • Partnering with field leadership and solutions enablement to drive customer adoption of industry solutions. Evaluating new technology/customer trends in the market and creating the business case and solutions roadmap that aligns with the defined strategy. I define go-to-market strategy for industry solutions in collaboration with field teams Building expertise in leading edge technologies, industry trends and solutions by working closely with all levels of stakeholders in the field, collaborating with direction other industry experts
  • Proactively drive an appropriate strategy for the product to maximize value in each phase of its life cycle
  • Implement ideas for events or publicity measures related to the product launch to attract wholesale customers helping sales to develop customer proposals and align with them till end of closing deals
  • Organizing and conducting meetings, events, workshops and awareness programs for publicity and knowledge purposes. Working with key partners like Cisco, Microsoft, VM ware, Dell, HP and many more for Product development and prices.

Product Manager

Mobily
01.2012 - 12.2014
  • Handling complete product life cycle of DC and Telcom products.
  • Marketing/Product/Planning/Pricing and Product Development without compromising.
  • Closely working with other internal departments like Finance and Sales to enhance Company's products planning and growth by understanding customer's trends and needs.
  • Worked with Finance team to clarify the pricing and costing related issues for products, established business cases to sort out the Product planning and pricing offers for new products to work on profitable customer &revenue growth
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Developed product documentation to communicate upcoming features and products to internal teams.

Manager of Sales and Production

Al Nafitha International
10.2008 - 12.2014
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.

Education

MBA - International Marketing

IQRA UNIVERSITY
Karachi Pakistan
06.2005

B-com Accounting - Finance and Economics

Punjab University
Lahore Pakistan
03.2002

Intermediate/Matriculation - Economics

PISC Riyadh
Riyadh Saudi Arabia
04.2000

Skills

  • Microsoft Office
  • CRM solutions
  • Application Manager
  • Project management
  • Cloud system management
  • Managerial skills
  • Managerial Accounting

Certification

Professional Marketing Manager

Traveling and Sports

 

  • Traveling: An avid traveler, I have explored diverse cultures and destinations around the world. This passion for travel has honed my adaptability, open-mindedness, and ability to thrive in new environments. It has also fostered my appreciation for different perspectives, which I bring to my work in marketing.
  • Sports: Playing sports has been an integral part of my life, instilling in me discipline, teamwork, and a competitive spirit. Whether on the field or court, I have learned valuable lessons in leadership, perseverance, and collaboration. Engaging in sports has also enhanced my ability to adapt to changing dynamics, think strategically, and work towards collective goals.

Languages

Urdu, Punjabi, Arabic
Native language
English
Proficient
C2

Timeline

Marketing/Sales Manager & Prod Dev Manager

Saudi Telecom
01.2015 - Current

Product Manager

Mobily
01.2012 - 12.2014

Manager of Sales and Production

Al Nafitha International
10.2008 - 12.2014

MBA - International Marketing

IQRA UNIVERSITY

B-com Accounting - Finance and Economics

Punjab University

Intermediate/Matriculation - Economics

PISC Riyadh
Usman Awan