Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Vaqqas Ahmed Sheikh

Regional Lead Food Service WEST KSA
Jeddah

Summary

Multicultural experience with good knowledge and experience in the Kingdom of Saudi Arabia and Pakistan. Enriched experience, worked with FMCG KSA and Pakistan. I got expertise to present various areas of Sales Reporting and Sales Developing and profitability.

Overview

17
17
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
3
3
Languages

Work History

Regional Lead Food Service WEST

National Agricultural Development Co NADEC
Jeddah
12.2021 - Current
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Developed and maintained courteous and effective working relationships.

Sales Account Executive

Transmed Co Ltd.
Riyadh
11.2019 - 11.2021

* Review historical sales trends, research demand drivers, prepare target data and evaluate target results.

* Review the expiry exposure report and focus on the item to avoid item to be expired

* Review sales and collection plan

* Interact with sales Manager to understand company vision and approach customer to achieve company vision/target

* Managing relations with over 40+ Clients international and local

* Brands handled currently Sysco Products, Certified Angus Beef, Protein, Anchor Dairy and Altenmarka Chocolate.

Senior Sales Executive

Saudi Specialized Food Service Co. (Basamah)
Riyadh
05.2011 - 10.2019
  • Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
  • Utilized multiple marketing strategies to improve profitability.
  • Monitoring most of the key customers like Gulf Catering Co, Diet Centre, Pizza Hut Al Majal al Arabi and most of five stars Hotels in Riyadh which few are Ritz Carlton Hotel, Marriott Group of Hotels, Sheraton Riyadh, Four Seasons Hotel and IHG Group
  • Recognized and resolved compound problems that effected upper-level management and business initiatives.
  • Conducted business plan review meetings with sales team.

Senior Sales Representative

ABU DAWOOD TRADING CO PAKISTAN
Karachi
06.2008 - 04.2011
  • Managing wholesales customer from scattered area.
  • Finding out Strengths, Weakness, Opportunities and Threats (SWOT Analysis)
  • Analyzed and reporting performance metrics for one Sub Distributors & 5 key accounts daily, weekly, monthly, quarterly and year end numbers, including primary & secondary sales reports targets for around 140 products and leading brands Head & Shoulders, Pentene, Pampers, Always, Gillett

Territory Sales Officer

INTERNATIONAL BRANDS PVT LTD
Karachi
01.2005 - 05.2008
  • Prepare and implement daily market visit & route riding plans
  • Verification of promos (run by Company) in market.
  • Responsible for ensuring proper merchandising of products in the outlets.


Education

Bachelor of Commerce - Business Education

Karachi University
Karachi City Pakistan
10.2000 - 11.2002

Skills

Foodservice experience

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Certification

CBD Sales College

Timeline

Regional Lead Food Service WEST

National Agricultural Development Co NADEC
12.2021 - Current

Sales Account Executive

Transmed Co Ltd.
11.2019 - 11.2021

Success Tools Program

10-2018

SFA Development Track

06-2018

Senior Sales Executive

Saudi Specialized Food Service Co. (Basamah)
05.2011 - 10.2019

CBD Sales College

03-2010

Senior Sales Representative

ABU DAWOOD TRADING CO PAKISTAN
06.2008 - 04.2011

Territory Sales Officer

INTERNATIONAL BRANDS PVT LTD
01.2005 - 05.2008

Bachelor of Commerce - Business Education

Karachi University
10.2000 - 11.2002
Vaqqas Ahmed SheikhRegional Lead Food Service WEST KSA