Summary
Overview
Work history
Education
Skills
Accomplishments
Custom
Personal Information
Languages
Affiliations
Certification
Timeline
Hi, I’m

VICKY SONI

Riyadh,UAE
VICKY SONI

Summary

As a seasoned digital marketing luminary with over 14 years of refined expertise, I wield a diverse skill set encompassing media acquisition, strategic planning, and campaign orchestration across a plethora of platforms including programmatic interfaces, social channels, search engines, and mobile application marketing. Over the past seven years, my unwavering dedication has been directed towards orchestrating multi-million-dollar advertising endeavors, employing sophisticated media strategies, and cultivating audiences within the dynamic spheres of performance-driven and strategic advertising landscapes.

Overview

14
years of professional experience
4
years of post-secondary education
1
Certification

Work history

DentsuX
Dubai

PROGRAMMATIC MEDIA MANAGER
03.2021 - Current

UM MENAT
Dubai, UAE

PROGRAMMATIC MEDIA MANAGER
08.2017 - 03.2021

Publicis Media
Gurgaon

SENIOR PROGRAMMATIC MEDIA MANAGER
07.2016 - 07.2017

Google Vendor Partner
Hyderabad

SENIOR CAMPAIGN MANAGER
03.2014 - 07.2016

Smartdata Enterprises Ind Ltd
Nagpur

SENIOR CAMPAIGN SPECIALIST
04.2013 - 02.2014

Emax Global
Indore

SEARCH CAMPAIGN SPECIAIST
09.2010 - 03.2013

Education

Rajiv Gandhi Technical University
Indore

BACHELOR OF ENGINEERING from Computer Science
09.2006 - 07.2010

Skills

  • Data Analysing & Visualization
  • Communications
  • Strategic Consulting
  • Technical Trainings
  • Leadership & Team Coordination
  • Media Planning
  • Media Buying

Accomplishments

  • Drove significant growth for Bupa Arabia, surpassing insurance lead targets in 2023 and setting high standards for 2024, outpacing competitors.
  • Played a key role in media planning and execution for major launches like New Range Rover and collaborations such as James Bond 007.
  • Recognized with the Lantern Award in 2019 for achievements with Maybelline New York.
  • Secured victories in live performance pitches specially for L'Oreal and pioneered innovative campaigns, including MENA's first 8D immersive audio ad with Anghami for YSL and the region's premier out-of-home programmatic campaign with TTD.
  • Achieved three consecutive Best Quarter Performance Awards in 2015-16, demonstrating consistent excellence.

Custom

1988

Personal Information

  • Title: DIGITAL MARKETER
  • Nationality: Indian

Languages

English
Fluent
Hindi
Native

Affiliations

  • Table tennis
  • PS4 gaming (fifa & Mortal Combat)

Certification

  • Google Search
  • Facebook Blueprint (Media Buying and Planning)
  • Snapchat Ad Professional
  • Bing Ads Accredited Professional
  • Google Search Professional and Community Contributor
  • Amazon Search and Amazon DSP
  • DV360 Professional

Timeline

PROGRAMMATIC MEDIA MANAGER

DentsuX
03.2021 - Current

PROGRAMMATIC MEDIA MANAGER

UM MENAT
08.2017 - 03.2021

SENIOR PROGRAMMATIC MEDIA MANAGER

Publicis Media
07.2016 - 07.2017

SENIOR CAMPAIGN MANAGER

Google Vendor Partner
03.2014 - 07.2016

SENIOR CAMPAIGN SPECIALIST

Smartdata Enterprises Ind Ltd
04.2013 - 02.2014

SEARCH CAMPAIGN SPECIAIST

Emax Global
09.2010 - 03.2013

Rajiv Gandhi Technical University

BACHELOR OF ENGINEERING from Computer Science
09.2006 - 07.2010
VICKY SONI