Summary
Overview
Work history
Education
Skills
Accomplishments
Custom
Personal Information
Languages
Affiliations
Certification
Timeline
Hi, I’m

VICKY SONI

Riyadh,UAE
VICKY SONI

Summary

As a seasoned digital marketing luminary with over 14 years of refined expertise, I wield a diverse skill set encompassing media acquisition, strategic planning, and campaign orchestration across a plethora of platforms including programmatic interfaces, social channels, search engines, and mobile application marketing. Over the past seven years, my unwavering dedication has been directed towards orchestrating multi-million-dollar advertising endeavors, employing sophisticated media strategies, and cultivating audiences within the dynamic spheres of performance-driven and strategic advertising landscapes.

Overview

14
years of professional experience
4
years of post-secondary education
1
Certification

Work history

DentsuX
Dubai

PROGRAMMATIC MEDIA MANAGER
2021.03 - Current (5 education.years_Label & 3 education.months_Label)

UM MENAT
Dubai, UAE

PROGRAMMATIC MEDIA MANAGER
2017.08 - 2021.03 (3 education.years_Label & 7 education.months_Label)

Publicis Media
Gurgaon

SENIOR PROGRAMMATIC MEDIA MANAGER
2016.07 - 2017.07 (1 education.year_Label)

Google Vendor Partner
Hyderabad

SENIOR CAMPAIGN MANAGER
2014.03 - 2016.07 (2 education.years_Label & 4 education.months_Label)

Smartdata Enterprises Ind Ltd
Nagpur

SENIOR CAMPAIGN SPECIALIST
2013.04 - 2014.02 (10 education.months_Label)

Emax Global
Indore

SEARCH CAMPAIGN SPECIAIST
2010.09 - 2013.03 (2 education.years_Label & 6 education.months_Label)

Education

Rajiv Gandhi Technical University
Indore

BACHELOR OF ENGINEERING from Computer Science
2006.09 - 2010.07 (3 education.years_Label & 10 education.months_Label)

Skills

  • Data Analysing & Visualization
  • Communications
  • Strategic Consulting
  • Technical Trainings
  • Leadership & Team Coordination
  • Media Planning
  • Media Buying

Accomplishments

  • Drove significant growth for Bupa Arabia, surpassing insurance lead targets in 2023 and setting high standards for 2024, outpacing competitors.
  • Played a key role in media planning and execution for major launches like New Range Rover and collaborations such as James Bond 007.
  • Recognized with the Lantern Award in 2019 for achievements with Maybelline New York.
  • Secured victories in live performance pitches specially for L'Oreal and pioneered innovative campaigns, including MENA's first 8D immersive audio ad with Anghami for YSL and the region's premier out-of-home programmatic campaign with TTD.
  • Achieved three consecutive Best Quarter Performance Awards in 2015-16, demonstrating consistent excellence.

Custom

1988

Personal Information

  • Title: DIGITAL MARKETER
  • Nationality: Indian

Languages

English
Fluent
Hindi
Native

Affiliations

  • Table tennis
  • PS4 gaming (fifa & Mortal Combat)

Certification

  • Google Search
  • Facebook Blueprint (Media Buying and Planning)
  • Snapchat Ad Professional
  • Bing Ads Accredited Professional
  • Google Search Professional and Community Contributor
  • Amazon Search and Amazon DSP
  • DV360 Professional

Timeline

PROGRAMMATIC MEDIA MANAGER

DentsuX
2021.03 - Current (5 education.years_Label & 3 education.months_Label)

PROGRAMMATIC MEDIA MANAGER

UM MENAT
2017.08 - 2021.03 (3 education.years_Label & 7 education.months_Label)

SENIOR PROGRAMMATIC MEDIA MANAGER

Publicis Media
2016.07 - 2017.07 (1 education.year_Label)

SENIOR CAMPAIGN MANAGER

Google Vendor Partner
2014.03 - 2016.07 (2 education.years_Label & 4 education.months_Label)

SENIOR CAMPAIGN SPECIALIST

Smartdata Enterprises Ind Ltd
2013.04 - 2014.02 (10 education.months_Label)

SEARCH CAMPAIGN SPECIAIST

Emax Global
2010.09 - 2013.03 (2 education.years_Label & 6 education.months_Label)

Rajiv Gandhi Technical University

BACHELOR OF ENGINEERING from Computer Science
2006.09 - 2010.07 (3 education.years_Label & 10 education.months_Label)
VICKY SONI