Viktoriya Bikulova

- Work closely in developing marketing and commercial strategies and business plan in Russia and CIS in line with the overall company strategy to ensure meeting sales
targets.
- Monitor trends and maintain knowledge about current industry updates, industry practices, laws and regulation, and monitor local and federal regulations.
- Perform market assessment research and analysis (threats and opportunities).
- Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
- Guide business development by driving and identify new business opportunities and technology.

- Identify potential revenue streams to improve business operations/ sales to ensure competitiveness among competitors.
- Lead relationship building with industry players and develop strategies to leverage network for business opportunities and partnerships.

- Managing locally and overseas based Teams

- Achieving growth and hitting sales targets for a Four Anantara properties in Abu Dhabi-Anantara Qasr Al Sarab, Anantara Desert Island Resort,Anantara Al Yamm Resort,Anantara Al Sahel Resort
- Generate new business, close deals, and increase revenue by cold calling, on-site visits and sales tours, and community networking
- Identify new business leads by examining local market trends and competition activities
- Manage and develops relationships with key internal and external stakeholders. Work closely with local DMC and international accounts
- Support the director of sales in preparing the department budget as well as the hotel's overall sales goals and strategy
- Conduct yourself as a professional representative of the hotel at various industry tradeshows, conferences, and adhere to the guidelines of the budget and marketing plan

- Identify and target customers that will generate business on behalf of two resorts
- Developed the Israel market in both Resorts and working closely with the Seychelles Tourism Board and Israel travel agencies and TO's
- Responsible for African, Israel, Russia&CIS, LATAM and APAC markets
- Perform customer site inspections and FAM Trips to uncover needs and present solutions that will maximize booking opportunity and create strong customer relationships
- Negotiate, draft, generate and confirm/sign offers that ensure hotels budget and revenue targets are achieved
- Use company wide programs, sales developments, prospecting projects, Worldwide Sales Office
customer events and reporting for group business development
- Follow up on all business inquiries and leads and qualify business to generate room nights and
associated food and beverage revenue to impact RevPar performance
- Respond and maintain effective correspondence with all potential and existing client
- Achieve monthly, quarterly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections, and entertainment as outlined
- Track and focus on conversion to ensure hotel revenue objectives are impacted and achieved
- Understand and maximize the utilization of all automated sales and reservations systems involved
with corporate or travel industry business
- Respond and maintain effective correspondence with all potential and existing clients
- Produce and execute weekly, monthly, quarterly and annual action plans
- Participation and contribution to annual Marketing Plan including proposing and managing
territory sales expenses and travel budgets
- Prospect group business, evaluate potential group business with Senior Director of Sales and run
evaluation though IDEAS G3
-Assist Marketing Team with media visits
-Assist Groups and Catering departments with events for groups
-2021 over achieved goal by 319% of attainment
-Got qualified to a Presidents Club