Dynamic and results-driven Sales Leader with 17+ years of progressive experience in the FMCG sector across Saudi Arabia. Proven track record in driving revenue growth, increasing market share, and building high-performing sales teams. Skilled in P&L ownership, trade strategy development, and key account negotiations with top regional and international retailers. Adept at transforming underperforming territories into profitable business units. Recognized for building strong partnerships, optimizing RTM strategies, and delivering sustainable growth in competitive markets.