Walaa alkhayat
Riyadh
Summary
Commercial business leader with a strategic mindset and a strong track record of driving sustainable growth, passionate about maximizing commercial performance, and delivering measurable business results. Expert in adapting business change and leading to impress the change by translating the objectives into executable strategies and building high-performing teams.
Overview
18
18
years of professional experience
Work History
Sales Director
The Financials Academy
Riyadh
01.2024 - Current
- Accelerate profitability through targeted commercial execution and review cycles.
- Use data-driven decisions and disciplined operations to exceed KPIs.
- Turn objectives into executable strategies and support high-performing team delivery.
- Translated commercial goals into daily priorities, ensuring alignment with team objectives and performance checks.
- Instilled accountability routines, setting clear expectations to elevate team standards.
- Adapt change plans and lead practical initiatives across teams.
- Created long-term organisational value through consistent improvement initiatives and governance frameworks.
Senior Director - Direct Sales
Al -Tawuniya
04.2020 - 10.2023
Territory Manager
Oracle
Dubai
04.2019 - 04.2020
Senior Relationship Manager
Bupa Arabia
04.2008 - 03.2019
Education
Saudi Women On Bord
SWOB
Riyadh01-2026
Bachelor Degree - English literature
Um Alqurra University
Aligning Sales Strategy
Harvard Executive Education
Boston Leading Change
London Business School
LondonProfessional selling skills
Leap to success
Jeddah Skills
- Commercial strategy
- Marketing strategy development
- Partnerships management
- Cross-functional leadership
- Decision-making
- Hiring and training management
- Value proposition development
Timeline
Sales Director
The Financials Academy
01.2024 - Current
Senior Director - Direct Sales
Al -Tawuniya
04.2020 - 10.2023
Territory Manager
Oracle
04.2019 - 04.2020
Senior Relationship Manager
Bupa Arabia
04.2008 - 03.2019
Saudi Women On Bord
SWOB
Bachelor Degree - English literature
Um Alqurra University
Aligning Sales Strategy
Harvard Executive Education
Leading Change
London Business School
Professional selling skills
Leap to success