Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Walaa Hashad

Walaa Hashad

Director of Sales and Marketing
Riyadh,Saudi Arabia

Summary

Looking for position as Director of sales in your reputable organization. Throughout my career I developed and implemented the total sales and marketing strategy of the hotel to ensure that revenue and room night sales goals are achieved; revenue, sales and marketing strategies are set; tactical plans are created, implemented, and that results are monitored and achieved. involved on a daily basis in securing, qualifying and following up on leads to book specific business. Manages all areas of sales according to Brand standards to achieve a professional rapport with the local business innovative and extremely dedicated, I have always identified and pursed new opportunities and strategies to exceed the goals of the organization. With the extensive communication and training skills I have developed during my career in the hospitality business, I am accustomed to making presentations to corporate executives as well as individuals. Expert in operations, analysing strengths and weaknesses of markets, developing comprehensive marketing plans and creating advertising campaigns to identify new markets, increasing exposure and generating additional sales volume in peak as well as shoulder and low seasons

Overview

24
24
years of professional experience
4
4
years of post-secondary education

Work history

Director of sales and marketing

Mercure Hotel Riyadh Al Anoud
Riyadh , Saudi Arabia
09.2023 - Current
  • works closely with the General Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues.
  • responsible for a maximum of occupancy of conferences and banquettes in order to optimize general business opportunities
  • creates lucrative sales targets and networks business relations to corporate client, like airlines, tourist offices, different book services etc.
  • observe the market, identity trend and monitor the main competitors. Based on his/her notices he/she creates sales targets depending on the tide of events.
  • manages key accounts and oversees the accounts management in all activities and aims to maximize sales activities

Director of sales and marketing

Art View Hotel
Riyadh , Saudi Arabia
02.2021 - 07.2023
  • Set up the Sales and Marketing Plan (vision, mission, objective and strategy) in short term and long term.
  • Set up a Sales and Marketing Team to full-fill the Sales and Marketing tasks and assignments.
  • Establish new relationships with potential clients / partners from travel agents, online travel agents, expat communities, media, corporate segments…and public relations channels.
  • Lead the sales team to achieve the committed revenue objectives / targets by years
  • Make budgets and enable with specific campaigns, pricings, packages and other activities / offers to drive to meet hotel revenue goal.

Director of sales and marketing

Grand Plaza Gulf
Riyadh , Saudi Arabia
05.2017 - 02.2020
  • Strategies implemented will be a combination of regional and hotel initiatives to drive performance in all market segments – transient, group and tour.
  • Develop sales, marketing & PR strategies & tactics that align and support the hotel’s strategic plan and future repositioning.
  • Strategic oversight for all digital marketing activities including seasonal tactical and destination awareness plans for the property, content creation, and maximizing revenue opportunities using marketing and RM analytics
  • Leads and supports the on-property conference services team. Ensures follow-up and actions plans to increase meeting planner guest satisfaction.

Director of sales and marketing

Mercure Value Hotel
Riyadh, Riyadh Region
02.2013 - 03.2017
  • Strong communication is critical for this role as it relates to the implementation of Sales & Marketing initiatives to drive revenue, ownership communication, reporting, sharing of best practices, and the management and support of our regional sales and marketing team members.
  • Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets
  • Actively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods
  • Hire, train, and motivate your team to provide better customer service to your clients
  • Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans


Sales manager

Crown Plaza Minhal
Riyadh , Saudi Arabia
02.2011 - 01.2013
  • Update action plans and financial objectives quarterly
  • Identify new markets and business opportunities and increase sales.
  • Represent Hotels in various events and exhibitions.
  • Implements all sales action plans related to my market areas as outlined in the marketing plan.
  • Conducts daily sales calls and arranges site inspection trips to hotels by corporate clients.
  • Able to provide Quick and timely responses, immediate communication to the properties, and develop professional long-term business relationships.
  • Participates in sales calls with members of the sales team to acquire new business and/or close on business.
  • Accompany sales team on sales calls to potential clients to assist in the development of the account and to assess the effectiveness and sales skills of the salesperson.
  • Closely following up on all business leads within a 24-hour response timeline to clients.
  • Targeting key accounts potential for the company.

Sales manager

Golden Tulip Qasr Al Nasiriyah
Riyadh, Saudi Arabia
01.2008 - 12.2010
  • Generate new business, close deals, and increase revenue by cold calling, on-site visits and sales tours, and community networking
  • Identify new business leads by examining local market trends and competition activities
  • Establish and grow our market share by developing and maintaining relationships with major group and catering clients
  • Supports the director of sales and marketing in preparing the department budget as well as the hotel's overall sales goals and strategy
  • Develop and implement sales and marketing plans to drive revenue and meet established goals
  • Maintain relationships with current and potential
  • customers to help increase brand loyalty
  • Monitor progress of sales efforts and adjust strategies when necessary

Sales executive

Tulip Inn Olaya House
Riyadh, Saudi Arabia
10.2005 - 12.2007
  • Identify and target new business opportunities for corporate clients and events.
  • Develop and implement sales strategies to achieve revenue goals.
  • Engage in proactive sales efforts, including cold calling and client visits.
  • Maintain and develop relationships with existing clients to ensure repeat business.
  • Represent the hotel at industry events and networking functions.
  • Prepare sales reports and forecasts for management review.
  • Ensure high levels of client satisfaction through personalized service and attention.

Receptionist

Al Waha Palace Hotel
Riyadh , Saudi Arabia
10.2002 - 08.2005
  • Welcome and check-in guests, making a warm and professional first impression
  • Provide information about hotel services, amenities, and local attractions
  • Coordinate with other hotel departments to fulfil guest needs and requests
  • Manage reservations, cancellations, and room assignments
  • Answer and forward phone calls
  • Process payments, handle cash, and maintain accurate records
  • Maintain a tidy and organized front desk area
  • Guest check-in and check-out - a hotel receptionist and greeting guests upon arrival, registering them, and allocating rooms according to established procedures.
  • update the hotel’s system with guest information, and ensure that bookings are accurately reflected
  • guests’ questions, requests, and complaints. Provide information about hotel facilities, nearby attractions, and dining options while also resolving any issues that may arise.
  • maintaining front desk organization, following standard operating procedures, and ensuring compliance with safety and health policies.


Telephone operator

Grand Hotel
Hurghada, Egypt
02.2001 - 07.2002
  • Answers incoming calls.
  • Directs calls to guest rooms, staff, or departments through the switchboard or PBX system.
  • Receives guest messages and delivers the same to the guest.
  • Logs all wake-up call requests and performs wake-up call services.
  • Provides information about hotel services to guests.
  • Provides paging services for hotel guests and employees.
  • Monitors automated systems including fire alarms and telephone equipment when the engineering and maintenance department is closed.
  • Assists in reporting telephone equipment or service complaints and problems.
  • To be fully aware of and adhere to health and safety, fire, and bomb threat procedures.
  • Provide relay service for hearing-impaired guests.
  • Keep records of calls placed and received by all departments and record the call charges.


Education

Bachelor of Arts - History Education

Al Mansourah Unversity
Egypt
02.1996 - 01.2000

Skills

  • adaptability to change
  • Data-driven decision-making
  • Leadership and team development
  • Strategic thinking
  • Negotiation Skills
  • Change management
  • An understanding of emerging technologies
  • Social Selling Skills
  • Financial acumen
  • Continuous learning and development


Languages

English
Advanced
Arabic
Fluent
German
Beginner (A1)

Timeline

Director of sales and marketing

Mercure Hotel Riyadh Al Anoud
09.2023 - Current

Director of sales and marketing

Art View Hotel
02.2021 - 07.2023

Director of sales and marketing

Grand Plaza Gulf
05.2017 - 02.2020

Director of sales and marketing

Mercure Value Hotel
02.2013 - 03.2017

Sales manager

Crown Plaza Minhal
02.2011 - 01.2013

Sales manager

Golden Tulip Qasr Al Nasiriyah
01.2008 - 12.2010

Sales executive

Tulip Inn Olaya House
10.2005 - 12.2007

Receptionist

Al Waha Palace Hotel
10.2002 - 08.2005

Telephone operator

Grand Hotel
02.2001 - 07.2002

Bachelor of Arts - History Education

Al Mansourah Unversity
02.1996 - 01.2000

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Walaa HashadDirector of Sales and Marketing