Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Walaa' Hassan

Walaa' Hassan

Brand Strategist

Summary

As a marketing professional with an entrepreneurial spirit, I have honed my skills in crafting, directing, and evaluating brand strategies. My expertise lies in not only building successful brands but also managing and assessing their performance to ensure optimal outcomes

Overview

8
8
years of professional experience
5
5
Certifications
3
3
Languages

Work History

Marketing Manager

YANA BAKERY
Jeddah
01.2023 - Current
  • Developed and implemented brand strategy to increase brand awareness and engagement.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.

Marketing Officer

Saudi QAID
Jeddah
10.2021 - 07.2022
  • Management/coordination of the creative team (Graphic designer, Copywriter, photographer, etc ..)
  • Developing brand strategies, digital marketing strategies, marketing plans, and social media calendars
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

MARKETING OFFICER

AL-HUSSAINI TRADING CO
Jeddah
04.2021 - 06.2021
  • Responsible of creating media plans for our main brands (Longines, and Charriol)
  • coordinated with international brands to implement and localize marketing activities
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Coordinated teams of design and implementation professionals to manage all project objectives.

Marketing Consultant

Fakiha Consulting
Jeddah
08.2019 - 12.2020
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
  • Generated reports to support development and implementation of marketing plans.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Developed communication platforms in a story format to help clients communicate perfectly with the right target segment
  • Conducted brand strategy workshops to clarify the client's vision and purpose, and to develop the brand strategy development file

BOUTIQUE MANAGER

PRIVATE HAUTE COUTURE BOUTIQUE
Jeddah
01.2018 - 10.2018


  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

TOUR GUIDE, FAQIH PLANETARIUM
12.2016 - 07.2017
  • Highlighted accountabilities: helping children, implementingan educational tour, entertaining activities, and cateringmanagement.

Event Organizer

BENCHMARK
Jeddah
11.2015 - 10.2016
  • Coordinated schedules and timelines for events.

Education

Bachelor of Science - MAJOR IN MARKETING

KING ABDULAZIZ UNIVERSITY, Jeddah, Saudi Arabia
04.2017 - 2020.04

Graduated with a grade point average GPA of (4.66), EXCELLENT-second Honors-

Skills

Brand Strategy

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Accomplishments

  • Achieved successful rebranding by completing qualitative research and brand strategy building blocks with accuracy and efficiency.
  • Collaborated with team of 20 in the development of several campaigns.

Certification

DIGITAL MARKETING, UDEMY

Interests

Yoga

Charcoal and Acrylic artist

Timeline

Marketing Manager - YANA BAKERY
01.2023 - Current

NMARKETING MANAGEMENT BOOTCAMP, AMERICAN MARKETING ASSOCIATION

08-2022
Marketing Officer - Saudi QAID
10.2021 - 07.2022
MARKETING OFFICER - AL-HUSSAINI TRADING CO
04.2021 - 06.2021

Nvivo, Linkedin

11-2020
DIGITAL MARKETING, UDEMY
07-2020

CONSUMER JOURNEY VS BRAND JOURNEY, FAKIHA Consulting

02-2020
Marketing Consultant - Fakiha Consulting
08.2019 - 12.2020
BOUTIQUE MANAGER - PRIVATE HAUTE COUTURE BOUTIQUE
01.2018 - 10.2018
KING ABDULAZIZ UNIVERSITY - Bachelor of Science, MAJOR IN MARKETING
04.2017 - 2020.04
FRECH LANGUAGE, ALLIANCE FRANCAISE
01-2017
- TOUR GUIDE, FAQIH PLANETARIUM
12.2016 - 07.2017
Event Organizer - BENCHMARK
11.2015 - 10.2016
Walaa' HassanBrand Strategist