Summary
Overview
Work History
Education
Skills
Timeline
Waleed Aamir

Waleed Aamir

Creative Strategist & Marketing Specialist
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama

Summary

Versatile Creative Strategist and Marketing Specialist focused on leveraging talents to bring audience members strategically to emotional places, build brand loyalty, and broaden companies' customer bases by enhancing public appeal through expertise in brand management and social media engagement.


Implements strategic and tactical marketing campaigns to drive engagement, satisfy clients, and meet demanding objectives with first-rate attention to detail, a creative mindset, and a talent for devising creative strategies.

Overview

11
11
years of professional experience

Work History

Creative Strategist

Tajreed Pro
8 2023 - Current
  • Created a suite of reactive KPIs spanning growth and brand and tied back to business objectives.
  • Directed photo shoots for print and digital media, reviewing each element against client standards.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Developed effective strategies for integrating into existing campaigns.

Marketing Specialist

Bounce Inc
05.2024 - Current
  • Elevated brand reputation through compelling public relations strategies and media outreach efforts.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Devised creative promotional campaigns aligning with overall marketing objectives boosting sales and brand awareness during peak seasons.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Effectively managed crisis communication during unfavorable situations protecting the company's reputation online.

Creative Copywriter

Crafters Space
04.2023 - 08.2023
  • Handled accounts for four high-end Riyadh Season dining destinations at [Ramla Terraza] .
  • Customized brand message to reach and capture target audience interest and drive engagement.

Senior Creative Copywriter

Tajreed Pro
08.2022 - 08.2023
  • Played an instrumental role in creative planning and review sessions, working with a resourceful team to elevate the quality of content and designs.
  • Wrote advertising copy for online content, adhering to clients' overarching brand identity and personality while improving click conversion rates.
  • Conducted research to identify audience demographics, incorporating collected data into the future copy.
  • Customized brand message to reach and capture target audience interest and drive engagement using SEO-optimized copywriting strategies.
  • Optimized landing pages for maximum user experience, resulting in increased conversions.

Assistant to the Director

Al Sarid Films
11.2021 - 08.2022
  • Worked closely with the Ministry of Culture and NEOM on [Within Sand] , the first Saudi feature film to be supported by NEOM's Media Industries sector.
  • Served as the first point of contact for the CEO and Director.
  • Assisted the Director with planning and completing film shots and B roll footage.
  • Hired independent production specialists, graphic designers, and other staff members.
  • Researched, proposed, and implemented vendor agreements to decrease costs and improve services.
  • Represented the company at industry trade shows and expanded its professional network.
  • Organized and coordinated conferences and monthly meetings.

Marketing Specialist Intern

GSK Consumer Healthcare
08.2018 - 12.2018
  • Researched industry trends to inform strategic decision-making and enable the team to stay ahead of competitors.
  • Maintained an organized library of marketing collateral materials for easy access by all team members when needed.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Intern

Audience Alive
12.2013 - 01.2014
  • Observed the day-to-day operations to understand the functioning of the technology and advertisement methods used by clients (Pepsico, Frito-Lay, Nestle, and Emirates).
  • Learned key skills to improve upon public speaking, presentation skills, and formatting.
  • Gained valuable insight into popular and most efficient presentation techniques, skills, and qualities that companies utilize to advertise and present their ideas.

Education

Diploma of Education - English Language And Literature

University of Cambridge, Cambridge, England

- Cambridge English Language and Literature Qualifications

Gaining expertise in deconstructing text, understanding written intent, and forming independent viewpoints – essential for crafting stories, impactful messaging, and effective copywriting.

Diploma of Education - Creative Digital Media Production

Pearson College London, London, England

- BTEC SRF International Media Studies 2 Year Extended Qualification
Research and communication techniques for creative media production, print production, film storytelling, and advertising production. Learned the practical skills and media knowledge to ultimately thrive in the media industries and be highly employable in the modern media workplace.

Bachelor of Arts - Film And Media Studies

University of Kansas, Lawrence, Kansas

Concentration: Digital Marketing Communications, Advertising, and Public Relations

Skills

Project Management

Timeline

Marketing Specialist - Bounce Inc
05.2024 - Current
Creative Copywriter - Crafters Space
04.2023 - 08.2023
Senior Creative Copywriter - Tajreed Pro
08.2022 - 08.2023
Assistant to the Director - Al Sarid Films
11.2021 - 08.2022
Marketing Specialist Intern - GSK Consumer Healthcare
08.2018 - 12.2018
Intern - Audience Alive
12.2013 - 01.2014
Creative Strategist - Tajreed Pro
8 2023 - Current
University of Cambridge - Diploma of Education, English Language And Literature
Pearson College London - Diploma of Education, Creative Digital Media Production
University of Kansas - Bachelor of Arts, Film And Media Studies

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Waleed AamirCreative Strategist & Marketing Specialist