Seasoned Digital Media Director with over 15 years of experience driving successful digital marketing strategies and media buying campaigns. Adept at leading cross-functional teams and developing integrated campaigns using platforms like Google Ads, Facebook Ads, Twitter Ads, Snapchat, and TikTok. Expert in influencer marketing, performance analytics, and budget optimization to exceed client goals. Proficient in Microsoft Office and advanced social media monitoring tools. Proven track record of achieving strategic business objectives for high-profile clients across government and private sectors.
Hi, I’m
Waleed Ghamri
Riyadh,Saudi Arabia
Summary
Overview
16
years of professional experience
8
years of post-secondary education
1
Certification
Work history
Zan AgencyRiyadh
Media Director
08.2021 - 06.2025
Job overview
- Established and supervised departments in Planning, Social Media, Buying, and Research.
- Developed and executed integrated advertising strategies across digital and traditional platforms.
- Conducted client meetings to secure vendor contracts and achieve budget savings.
- Trained employees and students to enhance skills and knowledge.
- Coordinated with sales teams to maximise advertising opportunities and revenue.
- Negotiated advantageous contracts with vendors, resulting in significant cost reductions.
- Collaborated with influencers to promote products on various social media channels.
- Engaged key clients including Saudi Business Center and Ministry of Human Resources for strategic partnerships.
Digital Servers CenterJeddah
Digital Media Director
08.2019 - 05.2021
Job overview
- Managed team and client communications to ensure project alignment.
- Led campaigns for electricity, water, and 'Letebqa' initiative, enhancing visibility.
- Published and tracked advertisements, preparing reports to assess performance.
- Provided consultations to optimise campaign strategies.
Arab Company for AdvertisingJeddah
Sales Specialist
03.2016 - 07.2019
Job overview
- Executed marketing campaigns for UFM Radio, Sahi Channel, and Eyen Alyoum.
- Developed digital marketing plans for Ulker products to enhance visibility.
- Cultivated relationships with key influencers to drive collaborative marketing efforts.
OMD - Media DirectionJeddah
Digital Media Planner
01.2009 - 12.2015
Job overview
- Formulated strategies for budget allocation and monitored network performance.
- Administered social media accounts for Suntop and Suncola, enhancing engagement.
- Managed relationships with key clients, including Goody, HP, Mobily, Sunbulah, and Clorox.
Education
Arab Open UniversityJeddah, Mecca Region
Bachelor’s from Information Technology and Computing
01.2006 - 04.2014
University overview
Skills
- Leadership and communication
- Decision-making and self-motivation
- Microsoft Office proficiency
- Digital marketing strategies
- Media buying expertise
- Google Ads and Facebook Ads
- Twitter Ads and Snapchat Ads
- Influencer marketing techniques
- Social media monitoring tools
Certification
- Google Ads Certification, 02/18
- Emotional Intelligence, Meirc, 09/14
- Advanced Presentation Skills, Meirc, 12/14
- English Language Level 4, British Council, 01/04
Custom
Custom
- Traveling
- Football
- Learning new things
Timeline
Media Director
Zan Agency
08.2021 - 06.2025
Digital Media Director
Digital Servers Center
08.2019 - 05.2021
Sales Specialist
Arab Company for Advertising
03.2016 - 07.2019
Digital Media Planner
OMD - Media Direction
01.2009 - 12.2015
Arab Open University
Bachelor’s from Information Technology and Computing
01.2006 - 04.2014
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