Professional Area Sales Executive with over 17 years of experience in FMCG sales industry. Adept at developing productive relationships with local business owners and establishing new business accounts to achieve sales goals. Excellent sales and marketing knowledge with advanced skills in sales and management. Skilled in planning and operations management. Background running successful business operations with knowledge of budgeting, staffing and marketing. Accomplished in driving customer and revenue growth with proactive strategies and daily management.
Lead the Sales & Distribution organization in the assigned area ensuring Sales and secondary distribution, in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.
Key Accountabilities
Sales
Set targets for the area's sales force in consultation with the BM and guide and motivate the S&D staff in their performance, to effectively manage and Sales operation and deliver Sales targets
Market and Competitor insights
Obtain and maintain information regarding the sales and distribution channels and of competitor activity throughout the area, and share and agree with the BM for appropriate action.
Deliver Replenishment targets
Ensure that all Sales staff are well trained and execute the company's Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.
Key Accounts
Execute the agreements with Modern Trade / Wholesale customers according to instructions and maintain good business relations with the representatives of customers in the area (national and local accounts).
Journey Planning
New Customers
Ensure initiation and organization of sales to new customers in the Area, aligned with relevant departments and in line with the S&D plans, in order to increase sales.
Credit Management
Execute the approved company credit policy and manage credit and collections for all sales in the Area, ensuring timely payments.
Logistic operations
Ensure management and control of the logistic operations to in line with the company distribution policies and according to functional guidelines by Supply Chain Management.
Workshop
Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.
Wastage
Ensure wastage control is exercised as per company policy and is maintained within company budget/target levels across product groups.
. Quality Assurance and Mobile Sales Force Application
Ensure and monitor quality control of sales processes, practices and use of MSFA (Mobile Sales Force Application) in line with company standards and policies, and ensure training of staff in the effective use of MSFA.
Human Resource Management
Ensure the required number and quality of people is in place within the agree headcount budget and in line with Company HR policies, in order to realize the S&D targets.
Administration and Reporting
Ensure accurate and timely data entry, administration and reporting for the Area according to the S&D policies and procedures.
In recognition of the out standing performance and contribution to the HB sales operation 2015 achievement
In recognition of the out standing performance during the first half of 2014
In recognition of the out standing performance during the first quarter of 2013
In recognition of the out standing performance during the last quarter of 2010
In recognition of the out standing performance during the second quarter of 2010