Summary
Overview
Work history
Education
Skills
Certification
Languages
Accomplishments
Timeline
Manager
Waleed Qutb

Waleed Qutb

Saudi Arabia, Jeddah

Summary

Professional Area Sales Executive with over 17 years of experience in FMCG sales industry. Adept at developing productive relationships with local business owners and establishing new business accounts to achieve sales goals. Excellent sales and marketing knowledge with advanced skills in sales and management. Skilled in planning and operations management. Background running successful business operations with knowledge of budgeting, staffing and marketing. Accomplished in driving customer and revenue growth with proactive strategies and daily management.

Overview

22
22
years of professional experience
1
1
Certification

Work history

Manager

Private business
Cairo, Egypt
10.2018 - 08.2023
  • Developed strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
  • Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
  • Managed staffing schedules for high numbers of employees, delivering operational efficiency whilst remaining under budget.
  • Conducted audits and risk assessments to achieve regulatory compliance.
  • Planned and managed resources and budget to support and deliver objectives.
  • Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
  • Assessed knowledge and skills gaps, creating opportunities to fuel improvement.
  • Supported team's transition to more flexible working environment for better employee satisfaction.

Regional Sales Manager

Riyadh - Halwani Bros
01.2017 - 05.2018

Lead the Sales & Distribution organization in the assigned area ensuring Sales and secondary distribution, in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.

Key Accountabilities

  • Plan and direct staffing, training, and performance evaluation to develop and control sales and service programs.
  • Interact with theBranch Managers&Branch Sales Supervisor to maximize customer satisfaction, customer retention, business growth opportunities & Achieve Target
  • Ensure that the work culture and working environment at company conducive to promote positive work environment
  • Develop business targets for his Areas and discuss it with the Sales Director to achieve the overall sales targets, and plan
  • Establish and maintain appropriate system for measuring necessary aspect of sales management and development
  • Ensure activities meet with and integrate company requirements for quality management, health and safety, legal stipulation, environmental policies and general duty of care.

Sales

Set targets for the area's sales force in consultation with the BM and guide and motivate the S&D staff in their performance, to effectively manage and Sales operation and deliver Sales targets

Market and Competitor insights

Obtain and maintain information regarding the sales and distribution channels and of competitor activity throughout the area, and share and agree with the BM for appropriate action.

Deliver Replenishment targets

Ensure that all Sales staff are well trained and execute the company's Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.

Key Accounts

Execute the agreements with Modern Trade / Wholesale customers according to instructions and maintain good business relations with the representatives of customers in the area (national and local accounts).

Journey Planning

  • Manage the canvassing and opening of new customers.
  • Manage and execute the daily journey plans for the sales team in cooperation with the respective sales supervisors, in order to maximise customer service and ensure maximum productivity. Lead route optimization from time to time to improve quality and efficiency of operations
  • Merchandising
  • execution of merchandising at the points of sale, in line with company policies and instructions, in order to maximise availability and visibility in order to influence the shopper's choice in flavor of Company products.

New Customers

Ensure initiation and organization of sales to new customers in the Area, aligned with relevant departments and in line with the S&D plans, in order to increase sales.

Credit Management

Execute the approved company credit policy and manage credit and collections for all sales in the Area, ensuring timely payments.

Logistic operations

Ensure management and control of the logistic operations to in line with the company distribution policies and according to functional guidelines by Supply Chain Management.

Workshop

Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.

Wastage

Ensure wastage control is exercised as per company policy and is maintained within company budget/target levels across product groups.

. Quality Assurance and Mobile Sales Force Application

Ensure and monitor quality control of sales processes, practices and use of MSFA (Mobile Sales Force Application) in line with company standards and policies, and ensure training of staff in the effective use of MSFA.

Human Resource Management

Ensure the required number and quality of people is in place within the agree headcount budget and in line with Company HR policies, in order to realize the S&D targets.

Administration and Reporting

Ensure accurate and timely data entry, administration and reporting for the Area according to the S&D policies and procedures.

Central Region Manager

Riyadh - Halwani Bros
07.2013 - 12.2016
  • Management and follow-up of sales in Riyadh region
  • Organization of the functional structure of the branch
  • Develop a plan for staff development and necessary training
  • Develop annual plan and strategies for their implementation
  • Develop monthly and annual goal plans
  • Providing advice and working under the slogan of the one team
  • Conducting the necessary courses to train employees
  • Develop an inventory plan and follow up with concerned departments
  • Review the implementation of the documentary cycle and archiving according to the company's policy
  • Review and analyze the data of all reports (sales , collection , returns, inventory , debt construction, expenses)
  • Holding periodic meetings with supervisors and salesman to follow up on all previous reports and provide the necessary guidance and arrange priorities to organize time
  • Monitor markets and competitors make report and submit them to management
  • Making the annual leave plan for the work team and setting the implementation mechanism
  • Visit customers periodically and from successful business
  • Organizing work between the departments concerned with the branch to achieve the goals (sales, finance , logistics, maintenance)
  • Preparing annual customer contracts and reviewing them with the management
  • Meetings with clients and negotiation of annual agreement

Branch manager

Khamis Mushait - Halwani Bros
02.2012 - 06.2013
  • Managing and following up the sales of the entire southern region
  • Organization of the functional structure of the branch
  • Develop a plan for staff development and necessary training
  • Develop annual plan and strategies for their implementation
  • Develop monthly and annual goal plans
  • Providing advice and working under the slogan of the one team
  • Conducting the necessary courses to train employees
  • Develop an inventory plan and follow up with concerned departments
  • Review the implementation of the documentary cycle and archiving according to the company's policy
  • Review and analyze the data of all reports (sales , collection , returns, inventory , debt construction, expenses)
  • Holding periodic meetings with supervisors and salesman to follow up on all previous reports and provide the necessary guidance and arrange priorities to organize time
  • Monitor markets and competitors make report and submit them to management
  • Making the annual leave plan for the work team and setting the implementation mechanism
  • Visit customers periodically and from successful business
  • Organizing work between the departments concerned with the branch to achieve the goals (sales, finance , logistics, maintenance)
  • Preparing annual customer contracts and reviewing them with the management
  • Meetings with clients and negotiation of annual agreement
  • Follow up on all identification papers and licenses for the branch and review the concerned bodies
  • Follow - up employees residences medical certificates , car licenses
  • Implementation of the requirements of civil defence - municipality - food drug authority
  • Follow up all the maintenance work required for the branch and cars
  • Solve all problems facing the work team
  • Visit all areas of the branch periodically ‫االنجازات‬
  • Sales growth compared to previous years
  • Reducing the percentage of returns and reaching them below the permissible percentage
  • Re-work with customers suspended due to financial disputes and solve all issues
  • I took responsibility for stopping the agent in
  • Najran region due to the non-implementation of the company's policy regarding the spread of products - activating direct distribution - the result in increasing the sales of the region reducing the percentage of returns-reducing expenses-increasing the company's profits

Sales supervisor

Makkah - Halwani Bros
04.2009 - 02.2012
  • Prepare a monthly sales plan
  • Preparing a plan for the offers and the required support and submitting it to the administration
  • Updating delegates itineraries periodically
  • Distributing goals and tasks, developing a monthly plan and following up to achieve
  • Review daily reports and follow up on delegate visits
  • Set goals periodically and follow up on their implementation
  • Monitor team performance and report on the working group
  • Develop employee skills and motivate and encourage the work team
  • Training new team members and defining and explaining the necessary job tasks
  • Follow-up cars salesman cleanliness maintenance and licenses
  • Apply all approved document forms, report and archiving
  • Achievements
  • Applying the handheld billing system instead of manual invoices
  • Sales growth over previous year
  • Low returns ‫فرع‬ ‫مدير‬/ ‫فبراير‬

Key Account Salesman

Jeddah - Halwani Bros
06.2006 - 04.2009
  • Description
  • Make a monthly plan to implement the goals
  • Focus on the presence of all products
  • Application of the areas agreed upon in the contracts concluded
  • Inventory of products with customers
  • Follow up on competing and new companies prices and offers
  • Make a purchase order in the required quantities
  • Follow up the implementation of purchase order until reaching the customer and displaying all products
  • Implement the weekly offers plan with customers
  • Follow-up the achievement of sales targets agreed upon in contracts
  • Follow-up and guidance of the merchandiser
  • Client audit
  • Make periodic matches
  • Paying attention to customer problems and helping to solve them

Van salesman

Jeddah - Halwani Bros
05.2001 - 06.2006
  • A detailed explanation of all the company's products and convincing the customer to buy
  • Distribution of the company s to all outlets
  • Display products well on the shelves
  • Study the region geographically and determine its need
  • Building customer relationships and constructive communication
  • Follow up competitors ,offers and prices periodically
  • Make a clear daily, weekly, monthly plan to achieve the goal
  • Follow up the expiration date of the products and withdraw the items that are close to expiry
  • Collection of all amounts required from the customer.

Education

Bachelor of Agriculture - General Division

Al
2000

Skills

  • Distinguished in management and
  • Planning
  • Working in a team
  • Innovative
  • Powerful decision maker -
  • Solve complex Problems
  • Relationships
  • Working under pressure
  • Proactive sales approach
  • Account management
  • Upselling expertise
  • stock control
  • Sales Strategies
  • Business Planing
  • Sales Operation
  • Staff development
  • Controlling costs
  • Operations coordination
  • Brainstorming and planning
  • Employee management

Certification

Negotiation Skills ISO 9001 Awareness (2008 Version ) Food Safety System (HACCP) Management Workshop

Languages

Arabic
Native
English
Advanced

Accomplishments

    In recognition of the out standing performance and contribution to the HB sales operation 2015 achievement

    In recognition of the out standing performance during the first half of 2014

    In recognition of the out standing performance during the first quarter of 2013

    In recognition of the out standing performance during the last quarter of 2010

    In recognition of the out standing performance during the second quarter of 2010


Timeline

Manager

Private business
10.2018 - 08.2023

Regional Sales Manager

Riyadh - Halwani Bros
01.2017 - 05.2018

Central Region Manager

Riyadh - Halwani Bros
07.2013 - 12.2016

Branch manager

Khamis Mushait - Halwani Bros
02.2012 - 06.2013

Sales supervisor

Makkah - Halwani Bros
04.2009 - 02.2012

Key Account Salesman

Jeddah - Halwani Bros
06.2006 - 04.2009

Van salesman

Jeddah - Halwani Bros
05.2001 - 06.2006

Bachelor of Agriculture - General Division

Al
Waleed Qutb