Summary
Overview
Work history
Education
Skills
Languages
Accomplishments
Certification
Experience certificates
Timeline
Generic
WALID AYAD

WALID AYAD

MAKKAH,SAUDI ARABIA

Summary

Offering strong interpersonal and communication skills, with knack for building and nurturing client relationships.


Knowledgeable about market trends and skilled in identifying customer needs to drive sales growth. Ready to use and develop negotiation, leadership, and strategic planning skills in [Sales Manager] role.


Sales Manager with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers.


Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.


Reliable [Sales Manager ] with industry experience. Offers excellent communication and good judgment to effectively meet team needs. Proactive planner and problem solver.

Overview

21
21
years of professional experience
1
1
Certification

Work history

Sales Manager

Al Rasheed Trading Company DWC AL Arabia
jeddah , saudi arabia
05.2003 - Current
  • I worked as sales manager for Al Ban Gulf and Al Safa UAE from 2003 to 2011 In this period I developed the company in all areas including.
  • 1/ number of items, I increased it from 36 items to 150
  • 2/ and I increased distribution cars from 24 regions to 48 regions.
  • 3/and I increased sales from 23 million to 94 million/
  • 4/and I increased the number of branches of the company to 4 branches 5.
  • 5/ and I built a strong and competitive sales team until the company reached third place over the United Arab Emirates.
  • I worked as a sales manager for AL Baron Cotton Trading Company in Egypt from 2012 to 2015. During this period, I increased the company's sales from 5,000 to 15,000 quintars. During this period, I exported abroad to the country and the local market. Therefore, this period was a period that made profits for the company increasingly and spread from the domestic market to the international market.
  • I worked as CEO of Safarat Food Packaging Company in Makkah from 2016 to 2022 I developed the company in its field both internally and abroad, increasing products and introducing automatic manufacturing machines. I also spread to the Saudi market and introduced manufactured products for all outlets, including hotels, restaurants, catering and commercial markets. In addition, I created a customer base that transformed the company from annual sales of 1200,000,000 to 1,000,000. In addition, the workforce and tools needed for manufacturing and distribution, such as cars and milling machines, increased the number of customers Mixing, packaging, ISO and so on, manufacturing licenses for all concerned, food, medicine, etc
  • I have been a sales manager for the Al-Rashid Commercial Company (DWC) since November 2022 until now I have established a customer base consisting of more than 60 new customers from major markets, catering companies, hotels and factories such as the Saudi quality cream factory, the (Pati) chocolate factory and a range of 5-star hotels such as Marriott, Jumeirah, The address, the Tawhid House, Inter Continental, Sheraton, Ingham, and the Forth Point by Sheraton, Polman Zam Zam, Shada, Melenum, Park etc.
  • Some experience in sales management:
  • Developed robust client relationships for improved business growth.
  • Negotiated lucrative contracts to secure long-term client commitment.
  • Implemented training programmes, improving team performance levels.
  • Boosted gross margin percentages by initiating cost-saving measures.
  • Conducted detailed market analysis to identify new opportunities.
  • Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
  • Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
  • Analysed sales reports to identify trends and update strategies.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Grew annual revenue by [53 ]% with targeted sales and marketing strategy.

Education

Licentiate degree - law

faculty of law cairo
egypt
08.1994 -

Skills

  • Sales forecasting
  • Contract negotiation
  • Client acquisition
  • Relationship management
  • Target achievement
  • Product knowledge
  • Pricing strategy
  • Customer retention strategies
  • Competitor analysis
  • Profit maximisation
  • Communication proficiency
  • Crisis handling
  • Stakeholder engagement
  • Data interpretation
  • Resilience under pressure

Languages

English
Advanced

Accomplishments

    -

Certification

-

Experience certificates

-

Timeline

Sales Manager

Al Rasheed Trading Company DWC AL Arabia
05.2003 - Current

Licentiate degree - law

faculty of law cairo
08.1994 -

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WALID AYAD