Walid El-Saudi

Key Achievements | Revenue Generation,

Profit Optimization & Sales Enhancements

• Generated 19 million in revenue in the last 3 years
• Successfully implemented the entire process of establishing new lab from our products lines in a major governmental sector using our product line
• Expanded the number of instruments in the central and southern areas, resulting in increased consumption and a significant boost in sales
• Achieved consistent annual growth in profit, elevating it from 30% to 40% over the past 3 years
• Successfully grew the customer base in the private sector by customizing deals to meet the specific needs of private customers
• Secured the deal for 20 Digital Pathology instruments in Saudi Arabia's National Project with the Ministry of Health
• Installed 7 instruments in my assigned area, overseeing a total of 20 instruments for regional labs

Strategic Planning, Business Development & Sales

• Achieving revenue growth through effective sales and business development strategies
• Creating new opportunities covering central and southern regions in Saudi Arabia for sales.
• Identifying and pursuing sales prospects in specified regions.
• Analyze key metrics to success as forecasting sales, conducting market surveys, evaluating market trends, measuring customer critical success factors through interaction with customers.
• Provide sales team with necessary tools and training to successfully in field for sales and technical skills.
• Generated ~50% of prospect leads from my opportunities
• Analyzing customer inquiries, devising a 5-year promotion plan, and pursuing new private customers with budgets for establishing histopathology or routine labs to drive new business growth
• Examining market needs and conducting surveys to support team in deciding on new product lines for the company.

Key Account Management & Key Account Acquisition

• Managing key accounts including KSMC, PSMMC, KFHSRC Riyadh, Al Borg Mega Labs Riyadh, KKUH Riyadh, KSU, KKU-ABHA, ASIR Central Hospital, Asir Regional Lab, Jizan Regional Lab, Jizan University, and Najran (King Khalid Hospital)- Afal Labs -Quality Labs -Armed Forces -Southern
• Acquired ~10 key accounts in the governmental sector, leading to a revenue increase from 7 million to 15 million within 2 years; for the private sector, managed ~15 accounts, resulting in a revenue increase from 3 million to 5.5 million.
• Create the need with governmental sectors and increase sales by additional requests from Nupco marketplace approx. SR 1.5 million in 2023.

Team Management, Project Management & Tender Management

• Leading a team to be qualified in market by providing them tools , sales & technical skills. Monitoring and managing progress on government projects within the designated regions
• Tracking and engaging with significant tender opportunities, particularly associated with NUPCO

• Achieving a profit growth of over 25%, SGH tender NPT0061-22 outperformed NPT0019-21

• Following up with big tenders, especially for NUPCO Tenders.
• Provided reliable administrative support for improved sales team efficiency.
• Drafted periodic reports to inform upper management on KPIs and operational issues.
• Prepared and distributed customer quotes within target timeframes.
• Calculated expenditures in comparison to budget targets and reported on overages.
• Provided high-quality support across administrative tasks of end-to-end sales.
• Verified figures with cross-checking of different accounts and documentation.
• Resolved customer queries using in-depth product and service knowledge.
• Processed customer information safely and confidentially for continued compliance with data protection regulations.
• Assisted clients with daily enquiries and addressed incoming correspondence to maintain timely responses.
• Updated sales records promptly and precisely for reliable reporting.

• Key Achievement
• Achieving a profit growth of over 25%, SGH tender NPT0061-22 outperformed NPT0019-21
• Customer Engagement, Market Expansion, Technology Adoption & Customer Support
• Drove customer engagement and increased instrument utilization
• Boosted the number of tests conducted on our instruments to drive revenue growth
• Actively participated in SGH tenders to expand market presence
• Engaged in SGH tender processes from the publication date to the ultimate awarding
• Supported customers adopting the latest technology through event attendance and instrument donations.
• Proactively followed up with customers to address their evolving needs
• Provided reliable administrative support for improved sales team efficiency.
• Oversaw daily operations to achieve high productivity levels.

• Key Achievements | Sales Excellence, Financial Management & Market Expansion
• Successfully secured an exclusive agency agreement with the Italian company FL Medical from 2017 to 2027
• Recognized as the Best Sales Achiever for the years 2017 and 2018.
• Achieved a notable growth of 20% in FY 2019
• Expanded operations to cover remote areas, including Al Kharj, Dammam, and Abha
• Strategic Planning, Business Management & Supply Chain Management
• Developed a comprehensive marketing and sales plan to penetrate govt
• Private sectors
• Effectively managed the business relationship with FL Medica
• Monitored and coordinated activities with the stock controller and purchasing department
• Orchestrated the supply of medical devices to various medical faculties in Saudi Arabia
• Market Research & Partnerships
• Conducted an extensive study on the medical consumables market in Saudi Arabia, identifying international brands such as BD, Grainer, and Improve
• Organised and coordinated sales team schedules, helping staff meet company and client expectations.
• Prioritised and followed up on critical leads to boost new customer onboarding.
• Coached team members to reach and exceed weekly and monthly sales goals.
• Established budgets for programme activities and controlled expenditure to meet targets.

• Key Achievements | Expansion & Financial Growth
• Opened new branches within a 5-year period
• Efficiently achieved growth of 50% FY 2014