Wasif Jafar

• Campaign Management: End-to-end setup, tracking, and execution of on-site and off-site retail media campaigns.
• Media Planning: Assisting in the development of media plans, selecting ad formats, and setting campaign budgets.
• Operations & Optimization: Monitoring campaign performance, optimizing bidding strategies, and adjusting campaigns for better ROI/ROAS (Return on Advertising Spend).
• Asset & Data Management: Coordinating creative assets and ensuring accurate campaign tracking and reporting.
• Collaboration with Departments: Working with commercial, marketing, and product teams to align media efforts with promotional calendars and Worked closely with graphic designers to produce visually appealing social media posts.
• Reporting & Insights: Producing post-campaign reports to provide actionable insights for future, higher-performing campaigns.

• Oversaw selection, configuration, and integration of e-commerce platforms, payment gateways, and shipping services, ensuring robust infrastructure for launch.
• Operational Foundation: Establishing backend operations, including inventory management, SKU setup, and customer service protocols.
• Defined scope, timelines, and budgets for website launch, managing milestones with tools like Jira or Asana to facilitate timely delivery.
• Aligned stakeholders across marketing, logistics, and IT, enhancing collaboration for seamless customer journey.
• Technical Testing: Facilitating user testing (UAT), ensuring site speed, responsiveness, and fixing bugs pre-launch.
• Compliance & Security: Ensuring website adheres to legal regulations, data protection policies, and secure payment processing.

• Managed BDF category inventory health for specific categories, focusing on item-level forecasting and assortment planning.
• Executed daily replenishment tasks to maintain high in-stock rates and prevent stockouts.
• Monitored key performance indicators such as In-Stock Rate and Fill Rate to optimize inventory management.
• Collaborated with commercial and operations teams to align inventory with marketing campaigns and enhance fulfillment efficiency.

• Increased e-commerce sales on policies by 18% through targeted digital strategies and performance marketing.
• Managed Bupa Arabia website, driving e-commerce subscriptions and digital policies during the COVID-19 pandemic.
• Collaborated with digital marketing agencies to maximize ROI, maintaining a minimum 1:3 return on ad spend.
• Utilized Google Analytics to track and optimize application performance for online insurance services.
• Recognized as one of the best employees of the quarter for exceptional contributions during the pandemic.

• Managed a portfolio of 300+ niche products, including perfumes, oud, and premium oils, driving online sales across multiple platforms.
• Partnered with leading e-retailers (Amazon, Namshi, Noon) to list and promote products.
• Enhanced SEO strategies, achieving a 1:8 ROI on digital campaigns.
• Ran successful influencer campaigns on Instagram and TikTok, optimizing ROAS.
• Negotiated seasonal campaigns (e.g., Black Friday, Eid) to boost sales performance.