Results-driven account executive with distinct understanding of business development and marketing, providing +3 years of experience in the field. Gained international exposure, living and working in the Washington D.C. area for 9 years. Hardworking, reliable and known for excellent relationship building and project management skills.
Hi, I’m
WASIM ASHSHOWWAF
Account Executive
Riyadh
Summary
Overview
3
years of professional experience
8
years of post-secondary education
3
Languages
11
Certificates
Work History
HrmnyRiyadh, Saudi Arabia
Account Executive
07.2022 - Current
Job overview
- Coordinated all aspects of client social media campaign including copy, production and designs
- Leveraged online tools to implement digital marketing campaigns and generate reports detailing campaign performance
- Assisted in creating written, video and image content for marketing channels
- Intimated paid media campaigns across different channels to drive traffic to our clients
- Researched competitive landscape and emerging technologies adhering to best practices
- Oversaw social media management of 14 different accounts of Saudi Esport Federation, Gamers8 (largest Esports event worldwide.)
Saudi Customer Experience Association Riyadh, Saudi Arabia
Editor in Cheif
07.2022 - 10.2022
Job overview
- Work closely with executive committee to lead editorial team and oversee calendar and content strategy
- Collaborate productively with cross-functional teams to drive action and realize goals
- Edited and prepared submitted articles for publication on weekly basis
- Developed clear and compelling vision for look, feel, and voice of overall content
DRCRiyadh, Saudi Arabia
Business Developer
07.2021 - 12.2021
Job overview
- Established department-wide CRM system with automation and integration functions to streamline lead generation
- Developed live dashboard to report on key performance metrics and presented to SMT
- Coordinated strategy formation across departments, working hand-in-hand with strategy consultant
- Provided insights and recommendations to revise and enhance company’s profile
- Selected during third month at job to represent DRC at GITEX 2021
UnstuckLabs (Startup Studio And Digital Agency)Virginia, USA
Marketing and Business Development Associate
02.2019 - 02.2020
Job overview
- Provided support to entrepreneurs across ideation and validation on business plans and marketing tactics
- Qualified leads by scheduling introductory discovery meetings and calls.
- Instructed junior team members on protocols and procedures to maximize contributions.
- Developed network of local entrepreneurs, mentors, institutions, investors and industries to utilize DC startup ecosystem
- Coordinated internal resources and third-party vendors for flawless execution of projects.
Rooam (Fintech)DC, USA
Market Development Intern
05.2017 - 08.2017
Job overview
- Created market development reports as geo maps of attractive regional hotspots
- Identified new leads and updated CRM system with over 500 contact points
- Assisted with new market growth and user acquisition of restaurants to determine new market viability within three major regions
American ExpressRiyadh, Saudi Arabia
Operation and Commercial Card Intern
07.2011 - 12.2012
Job overview
- Department due to exceeding expectations
- Conducted research on market and produced weekly reports to regional acquisition managers
- Prepared and organized cardholder dispute cases and conducted client calls for follow up
- Reviewed and examined commercial credit card applications prior to approval
- Cross-checked dispute status reports ensuring conciliation
Education
American University, Kogod School of BusinessWashington DC, USA
Master of Science from Marketing
08.2017 - 12.2018
University Overview
GPA: 3.65/4.0, Conducted an independent study on Customer Experience & Artificial Intelligence, Grade Received
American University Washington DC, USA
Bachelor of Science from Business Administration, Marketing
08.2012 - 12.2016
University Overview
GPA: 3.33/4.0
Instiute of Public Adminstration Riyadh, Saudi Arabia
Associate’s Degree from Business Banking
09.2009 - 12.2011
University Overview
GPA: 4.9/5.0, Received Certificate of Appreciation
Certification
McKinsey and Company Take A Step Forward (on-going)
Affiliations
Affiliations
CX Saudi Association - Saudi Arabia, Riyadh
January 2022– Present
- Participated in a three day conference on customer experience, marking the launch of the CX Saudi Association
- Selected to become the Editor and Chief for the Content Committee
Marketing Consulting Association - Saudi Arabia, Riyadh
December 2021– Present
- Conducted a workshop on Customer Experience and Artificial Intelligence
- Worked in a team of four to develop a marketing strategy for Ektfa (a credited association that aims to help families)
- Attended weekly meetings to contribute to the association’s plans and initiatives.
American Marketing Association - Washington, DC
Member September 2017– November 2019
Kogod Marketing Association - Washington, DC
Executive Board Member January 2015 – December 2015
- First place group winner of the Annual Creative Challenge
- Attended Google personal branding workshop (Exclusively for KMA Members)
American Cancer Society Washington, DC
January 2013 – May 2015
Publicity and Marketing Co-Chair – Executive Board Member of Relay For Life of American University
Developed and managed social media and email marketing campaigns to promote awareness and fundraising activities
- Utilized CRM system to identify and target highly contributing donors
- Participated in weekly meetings to communicate weekly marketing campaign goals with chair members
International Student & Scholar Services (ISSS) - Washington, DC
- Panelist and tour guide to Global Young Leadership Conference (GYLC visiting student groups
July 2013 – July 201
- AU International Orientation Leader Assistant for first-year international students
July 2012 – July 2014
Skills
Digital Marketing
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