Summary
Overview
Work history
Education
Skills
Timeline
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Wasim Dinat (ACMA, CGMA)

Wasim Dinat (ACMA, CGMA)

Jeddah,Saudi Arabia

Summary

Strategic commercial and finance leader with over 15 years of international experience. A qualified Chartered Management Accountant (CIMA) with deep expertise in business intelligence, revenue management, strategic planning, corporate performance, and process excellence. Known for shaping data-driven strategies, aligning cross-functional teams, and building frameworks that strengthen commercial execution and long-term value creation.

Overview

18
18
years of professional experience

Work history

Head of Sales Operations and Integrated Solutions

Maersk
Jeddah, Saudi Arabia
2023.04 - Current

Appointed to establish and lead a newly created function unifying sales processes while designing strategic foundations required to embed Maersk deeper into customer supply chains

Top Achievements -

  • Architected a unified sales operations strategy that enhanced alignment between commercial, product, and delivery teams.
  • Identified high-value partnership opportunities through structured market scanning, unlocking new cross‑sell revenue streams.
  • Established a data‑driven strategic planning cycle in Salesforce to strengthen pipeline quality and long-term demand forecasting.
  • Led cross-functional strategy alignment forums to ensure coherent execution and improved customer engagement across the value chain.
  • Enhanced product and pricing strategy by embedding structured analytics into decision-making frameworks.

Finance Manager - Working Capital & Investments

Maersk
Jeddah, Saudi Arabia
2020.09 - 2023.03

Dual reporting role overseeing Area and GSC teams, responsible for strategic working capital management and investment governance.

Top Achievements:

  • Delivered record DSO of 21 days and ADL below 4 days through disciplined strategic cashflow planning and process optimisation.
  • Built a long-term financial process improvement roadmap enhancing reporting intelligence and operational decision‑making.
  • Acted as a strategic finance business partner to guide commercial expansion decisions and investment prioritisation.
  • Directed the financial and operational strategy for Maersk Logistics Park, applying Agile project leadership to align multiple stakeholders.

Commercial Planning Manager

Maersk
Jeddah, Saudi Arabia
2014.09 - 2020.08

Strategic role within the Revenue Management team leading trade performance, network optimization, revenue management, and multi‑channel marketing.

Top Achievements:

  • Product Manager for newly launched online/instant booking platform (Spot), contributing to a strategic shift toward digital sales and 12% growth in short-term volumes.
  • Developed a long-term market and segment strategy achieving 5% volume growth in a 2% market and USD 6m revenue lift.
  • Executed a structured pricing strategy using competitive intelligence and segmentation models to increase rates by USD 600 while exceeding volume targets by 7%.
  • Supported network planning through strategic performance reviews and demand forecasting insights.

Finance Business Partner

Maersk
Jeddah , Saudi Arabia
2013.01 - 2014.08

Financial analyst and corporate performance partner to the CFO, providing strategic oversight on budgeting, performance management, and transformation.

Top Achievements:

  • Led an offshore strategic cost‑reduction program delivering USD 9m in savings.
  • Designed and embedded KPI tracking frameworks that became integral performance tools across the Area.
  • Served as Cluster Co‑CFO for 7 months, shaping strategic priorities, financial governance, and performance cycles.
  • Appointed Cluster Business Control Lead (2013), driving alignment of performance strategy and financial controls.

Finance Controller

Safmarine
Johannesburg , South Africa
2008.09 - 2012.06

Senior finance controller overseeing over 15% of global volume and revenue while managing an 8‑member team across customer-facing and back‑office finance functions.

Top Achievements:

  • Achieved Top 5% global DSO performance (2009–2011) through strengthened credit strategy and risk management.
  • SAP superuser and global implementation lead, contributing to long-term systems strategy and process harmonization.
  • Graduated “Leader of Others” and “PEX Basics” internal leadership and operational excellence programs.

Education

CIMA - ACMA, CGMA

Chartered Institute of Management Accountants
United Kingdom
2014-12

Bachelor of Commerce Honours - Management Accounting

University of KwaZulu Natal
South Africa
2004-12

Skills

  • Strategic planning & performance management
  • Business intelligence, forecasting & budgeting
  • Commercial strategy, revenue management & pricing optimization
  • Cross-functional alignment & operational optimization
  • Customer, competitor, category & market analysis (5Cs)

Timeline

Head of Sales Operations and Integrated Solutions

Maersk
2023.04 - Current

Finance Manager - Working Capital & Investments

Maersk
2020.09 - 2023.03

Commercial Planning Manager

Maersk
2014.09 - 2020.08

Finance Business Partner

Maersk
2013.01 - 2014.08

Finance Controller

Safmarine
2008.09 - 2012.06

CIMA - ACMA, CGMA

Chartered Institute of Management Accountants

Bachelor of Commerce Honours - Management Accounting

University of KwaZulu Natal

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Wasim Dinat (ACMA, CGMA)