WEDYAN M NASSER

• Participated in the development of creative, journey-based booth narratives, ensuring thematic consistency and storytelling impact across content, visuals, and user experience for the Vision 2030 booth in the Saudi Investment Forum 2025 and Human Capability Initiative (HCI 2024) conference.
• Contributed to the Vision 2030 Roadshow across the Kingdom, organizing booth content, visual direction, and experiential flow to deliver cohesive and engaging messaging.
• Worked across all marketing functions of Vision 2030—from design and narrative development to social media management, research, and media listing—to effectively build and implement campaign strategies.
• Designed the creative strategy for the Vision Mobile Experience, crafting an immersive narrative that tells the story of the transformational journey using high-tech, interactive technologies for an exceptional booth experience.
• Created a Vision 2030 overview video, managing full campaign cycles from ideation and scripting to video shoots and multimedia production, ensuring alignment with communication goals and stakeholder expectations.
• Developed a comprehensive strategy and led the launch of the Vision 2030 3.0 website revamp project, including a complete redesign of content, visual identity, and user experience.
• Defined strategic content pillars and focus areas to enhance reach and engagement aligned with broader communication goals.
• Collaborated with cross-functional teams to manage the content roadmap, structure information flow, and maintain visual and narrative consistency across digital platforms.
• Played a key role in shaping the website's communication tone, ensuring alignment with national messaging priorities while enhancing usability and clarity.
• Handled tech-related crisis situations efficiently, minimizing negative impact and ensuring continuity of website performance.

• Built and strengthened long-lasting client relationships by providing accurate price quotes and customer-centric terms, ensuring trust and satisfaction.
• Expanded customer base by identifying client needs, developing tailored over 60+ solutions and delivering client-focused products and services.
• Developed and maintained productive professional relationships with external media personnel to optimize brand exposure and public relations impact.
• Created and edited internal communications to support cohesive messaging across organization.
• Monitored product development and audience response, adapting marketing and promotional campaigns to maximize engagement and effectiveness.
• Grew client base through exceptional service delivery, including managing social media communities and supporting key events such as Porsche Middle East event management .

Account & Project Support:

• Supported operations and client engagement for Bentley Community.
• Assisted in community management and engagement initiatives for Volkswagen.
• Provided account support for Samaco to enhance client relations and project delivery.
• Contributed to Arabian Centres account activities to boost brand presence and client satisfaction.
• Played a key role in enhancing brand visibility and updating marketing strategies for Alain Water.
• Assisted in project coordination and communications for Al Oyoun Jeddah Corniche Project, including colorful beachfront walkway design.

worked on all planning and logistics for AlRabie Juice Company's 40th Anniversary, participating every detail from concept development to on-ground execution. This included designing engaging event booth visuals and crafting compelling narratives to enhance visitor experience and brand storytelling.

• Documented sales activities, customer interactions, and feedback to create actionable reports for senior management, supporting data-driven decision-making.
• Developed compelling event narratives and themes that resonated with target audiences and enhanced brand storytelling.
• Managed and mentored interns in social media content creation and online copywriting, ensuring consistency in voice and message across platforms.
• Cultivated and maintained strong pipeline of potential partners, enhancing event outreach and engagement opportunities.
• Collaborated with vendors and suppliers to deliver projects on time and within scope, maintaining high-quality standards.